The best kept secret in your business Ft. Carter Welch
In this episode of the MaxValue Podcast, I sit down with Carter Welch, a strategic adviser and fractional CMO, to talk about growth, marketing, and the long-term value of your business. Carter Welch works with owners of growing companies that have become harder to run.
We start with a simple idea. Many owners think they have a marketing problem, but they really have a clarity problem. We talk about why a fractional CMO is the architect, not the contractor.
Then we get into business valuation. I explain why owner dependency and concentrated sales create risk for a buyer. Carter shares how to…
The skinny
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