81: Fall Crazy in Love with Account-Based Social w/ Amelia Ibarra
You've been sending customized emails from your sales team, and it's going great. Except for social media. How can you make account-based solutions for social media work for you?
Amelia Ibarra, who at this time served as the social media and influencer manager for Everstring (now, Sr. Demand Gen Manager at SaaStr) gave #FlipMyFunnel four steps to fall in love with account-based solutions. Using these steps, Amelia moved her company from generic ad targeting to account-based management. In one month, that change resulted in a fivefold increase in Everstring's number of leads from Twitter…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.