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SBP 244: SBP Interview - If You’re Not Selling Hours, What Are You Selling?
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Everybody in this industry is arguing about what AI does to an agency. Almost all of it is agencies talking to themselves about their own cost structure. Clients are asking something else entirely.
So Marc and V put the real question to two of the people growing Canada’s agency business while the ground moves under it: if you are not selling hours, what are you selling?
Mélanie Dunn is President of Plus Company Canada and CEO of Cossette. Karine Courtemanche is EVP of Plus Company Canada and President of its media group, Strategy’s 2024 Media Leader of the Year, Chair of the…
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