Latest / Higher Ed Marketing Insider / Future-Proofing Education: AI and SEO Strategies for Universities

Transcript

Future-Proofing Education: AI and SEO Strategies for Universities · Higher Ed Marketing Insider

• 0:00
  Jack: Welcome to our deep dive today into how AI and SEO are changing the landscape of higher education marketing.
• 0:07
  Jill: It really is a fascinating intersection to explore.
• 0:10
  Jack: We're going to look at how universities are using these powerful tools
• 0:13
  Jill: to connect with students,
• 0:15
  Jack: especially in this increasingly competitive digital environment.
• 0:18
  Jill: Right.
• 0:18
  Jack: So if you're involved in higher ed marketing in any way,
• 0:21
  Jill: pay close attention.
• 0:23
  Jack: This episode is for you.
• 0:24
  Jill: Absolutely.
• 0:24
  Jill: We'll
• 0:24
  Jack: be covering a lot of ground.
• 0:26
  Jill: Yes, we will.
• 0:27
  Jack: Looking at AI's role in student recruitment and success.
• 0:31
  Jack: Alongside
• 0:32
  Jill: all the essential SEO strategies
• 0:34
  Jack: that institutions are using to maximize their online visibility.
• 0:39
  Jill: Visibility is key.
• 0:40
  Jack: Let's start with a stat that I think really highlights the importance of all of this.
• 0:44
  Jack: Google searches for online bachelor's degrees have skyrocketed.
• 0:48
  Jill: They really have.
• 0:49
  Jack: Up by over 300 percent in recent years.
• 0:52
  Jill: Wow.
• 0:52
  Jack: Which shows the growing demand for these online programs.
• 0:55
  Jill: No doubt.
• 0:56
  Jack: And the critical need for universities to adapt their marketing strategies accordingly.
• 1:01
  Jill: So institutions need to make sure
• 1:03
  Jack: What?
• 1:04
  Jill: That their online programs are not just high quality.
• 1:06
  Jill: Right.
• 1:07
  Jill: But also easy to find for those who are looking for them.
• 1:09
  Jack: And that's where SEO becomes absolutely crucial.
• 1:12
  Jill: Couldn't agree more.
• 1:13
  Jack: One company, I think, is doing some really interesting things in the AI space.
• 1:16
  Jill: Interesting.
• 1:17
  Jack: In higher education.
• 1:18
  Jill: Okay.
• 1:19
  Jack: Is Element 451.
• 1:20
  Jill: Oh! Element 451.
• 1:23
  Jack: They recently got a big investment.
• 1:24
  Jack: I guess you're right.
• 1:25
  Jack: 175 million.
• 1:27
  Jack: To further develop their AI powered platform
• 1:30
  Jill: that focuses on
• 1:32
  Jack: student engagement and success.
• 1:34
  Jill: I'm really interested to see how that develops.
• 1:35
  Jack: Me too.
• 1:36
  Jill: Their
• 1:37
  Jack: bolt AI assistants are already streamlining tasks for staff and students.
• 1:42
  Jill: And what does that mean exactly?
• 1:44
  Jack: Well, It helps increase productivity and free up time for more meaningful interactions.
• 1:48
  Jill: I like that.
• 1:49
  Jack: Another cool tool they have.
• 1:51
  Jill: Yeah.
• 1:51
  Jack: Is Bolt Discovery.
• 1:53
  Jill: And that does what?
• 1:54
  Jack: Transforms university websites into interactive Q& A platforms.
• 1:58
  Jill: So it's AI powered search functionality.
• 2:01
  Jack: Exactly.
• 2:01
  Jill: That lets students get immediate answers.
• 2:04
  Jack: To their questions.
• 2:05
  Jill: Providing a level of support.
• 2:06
  Jack: Personalized support.
• 2:08
  Jill: That is just so hard to do.
• 2:09
  Jack: Especially at scale.
• 2:11
  Jill: I agree.
• 2:12
  Jack: So, that's AI.
• 2:13
  Jill: Mm hmm.
• 2:13
  Jack: Now, let's talk about SEO.
• 2:15
  Jill: Okay.
• 2:15
  Jack: As online programs become more and more popular.
• 2:18
  Jack: Which
• 2:18
  Jill: they
• 2:18
  Jack: are.
• 2:19
  Jack: Lots of institutions are ending their partnerships with what are called OPMs.
• 2:24
  Jill: Online Program Management Companies.
• 2:26
  Jack: Exactly.
• 2:27
  Jack: So, the big question is.
• 2:28
  Jill: What is it?
• 2:29
  Jack: How can universities keep a strong SEO presence?
• 2:32
  Jill: After they split with an OPM.
• 2:34
  Jack: Exactly.
• 2:35
  Jill: That's a very good question.
• 2:36
  Jack: Transitioning from an OPM.
• 2:38
  Jack: requires really careful planning.
• 2:40
  Jill: You can't just jump into it.
• 2:42
  Jack: No, because you could lose valuable SEO equity.
• 2:46
  Jack: Right.
• 2:46
  Jack: Institutions need to consider things like content ownership, migration strategies, Which
• 2:51
  Jill: involve
• 2:51
  Jack: transferring all the content Oh,
• 2:53
  Jill: I see.
• 2:54
  Jack: and redirecting URLs
• 2:55
  Jill: Yeah.
• 2:55
  Jack: back to the university's website.
• 2:57
  Jill: To preserve rankings.
• 2:58
  Jack: Exactly.
• 2:59
  Jill: That makes sense.
• 3:00
  Jack: One of the most important tactics is implementing 301 redirects.
• 3:04
  Jill: For old URLs.
• 3:05
  Jack: Yes.
• 3:06
  Jack: This ensures that anyone clicking an old link from the OPM site
• 3:10
  Jill: Will be taken.
• 3:10
  Jack: will be automatically redirected to the right page.
• 3:14
  Jill: On the university's main site.
• 3:15
  Jack: Yes.
• 3:16
  Jack: Yes.
• 3:16
  Jack: So you preserve SEO value that way.
• 3:18
  Jill: And you create a smooth user experience.
• 3:20
  Jack: Which is important for prospective students.
• 3:22
  Jill: It is.
• 3:23
  Jack: Another tool is Canonical Tags.
• 3:26
  Jill: What do those do?
• 3:27
  Jack: They basically tell search engines,
• 3:28
  Jill: Uh huh.
• 3:29
  Jack: which page is the primary version.
• 3:31
  Jill: When there are duplicate pages.
• 3:33
  Jack: Right.
• 3:33
  Jack: Which happens a lot when consolidating content from that OPM site.
• 3:37
  Jill: So it helps avoid confusion.
• 3:39
  Jack: For search engines.
• 3:40
  Jill: And make sure the right page shows up in search results.
• 3:42
  Jack: Exactly.
• 3:43
  Jack: So once a university has control of all the content,
• 3:46
  Jill: The next step is
• 3:47
  Jack: figuring out how to integrate it into the main website.
• 3:50
  Jill: In a way that's both user friendly and optimized for search engines, there are several good approaches to doing that.
• 3:57
  Jill: What?
• 3:57
  Jill: One is incorporating online programs into the existing information architecture.
• 4:03
  Jack: So putting them under, like, academics or programs sections?
• 4:06
  Jill: Right.
• 4:07
  Jill: To show that those online programs are a core part of the university's offerings.
• 4:12
  Jill: I
• 4:12
  Jack: see.
• 4:12
  Jill: Another approach,
• 4:13
  Jack: Yeah.
• 4:14
  Jill: is to create a dedicated landing page just for online programs.
• 4:18
  Jack: That gives prospective students a central hub
• 4:21
  Jill: to see all the options and
• 4:22
  Jack: it sends a strong signal to search engines
• 4:24
  Jill: that the institution is serious about online education.
• 4:27
  Jack: Okay, what if the institution has a really big online presence?
• 4:32
  Jill: Then using a subdomain might be a good strategy.
• 4:34
  Jack: It
• 4:36
  Jill: creates a dedicated space to showcase all the online programs.
• 4:40
  Jack: While still having a connection to the main university website.
• 4:45
  Jack: And I'm guessing clear navigation between the subdomain and the main site is key.
• 4:50
  Jill: To make sure the user experience is seamless.
• 4:52
  Jack: So when it comes to optimizing a website.
• 4:55
  Jill: For these online programs.
• 4:56
  Jack: Yes.
• 4:57
  Jack: You need to understand your audience,
• 4:59
  Jill: which is
• 4:59
  Jack: online students,
• 5:00
  Jill: of course,
• 5:01
  Jack: and keyword research is essential to figure out
• 5:04
  Jill: the language they use
• 5:05
  Jack: and the search terms they use,
• 5:06
  Jill: right?
• 5:07
  Jack: So once you have those keywords, you have
• 5:08
  Jill: to use them naturally
• 5:10
  Jack: throughout the website content
• 5:12
  Jill: in the metadata, the headers,
• 5:14
  Jack: all of that.
• 5:15
  Jill: To signal to search engines that you're catering to this audience.
• 5:18
  Jack: Yes.
• 5:19
  Jack: It's not enough to just attract students.
• 5:21
  Jill: No.
• 5:22
  Jill: You need to give them the information they need.
• 5:25
  Jack: About the programs.
• 5:26
  Jill: Details.
• 5:28
  Jill: Time to completion.
• 5:29
  Jill: The
• 5:29
  Jack: worst length.
• 5:30
  Jill: Start dates.
• 5:30
  Jack: Ethnical requirements.
• 5:31
  Jack: And all
• 5:32
  Jill: of that.
• 5:32
  Jill: Being transparent builds trust.
• 5:34
  Jack: And it helps students figure out.
• 5:36
  Jill: If the program's right for them.
• 5:38
  Jack: And don't forget to be upfront about any hybrid learning components.
• 5:41
  Jill: Or required in person elements.
• 5:44
  Jack: Students need to know exactly what they're getting into.
• 5:46
  Jill: And they need to know about costs.
• 5:48
  Jack: And financial aid.
• 5:49
  Jill: So provide detailed information about tuition, fees, and available resources.
• 5:54
  Jack: Right, because those Can really impact a student's decision.
• 5:57
  Jill: Think time.
• 5:59
  Jack: So by thoughtfully integrating that online program content
• 6:02
  Jill: into the main website
• 6:03
  Jack: and optimizing it for search engines,
• 6:05
  Jill: you can attract and engage all those students
• 6:07
  Jack: that are looking for online learning opportunities.
• 6:10
  Jill: And there are more and more every day.
• 6:12
  Jill: Now let's shift gears a little bit.
• 6:14
  Jill: How AI is changing the game when it comes to student retention.
• 6:17
  Jack: That's success.
• 6:18
  Jill: Yeah, because it's not just about getting students in the door.
• 6:21
  Jack: It's about supporting them.
• 6:22
  Jill: Throughout their entire educational journey.
• 6:24
  Jack: And making sure they succeed.
• 6:26
  Jill: Right.
• 6:26
  Jack: This is a huge issue for universities.
• 6:28
  Jill: I mean, retention rates are a key indicator of how well an institution is doing.
• 6:33
  Jack: So how can AI help with this?
• 6:36
  Jill: Well, AI can play a really important role in early intervention.
• 6:40
  Jack: What do you mean?
• 6:41
  Jill: AI systems can analyze all sorts of student data.
• 6:44
  Jack: Right.
• 6:44
  Jill: Grades, attendance, engagement with online platforms.
• 6:48
  Jack: And they do this in real time.
• 6:49
  Jill: To identify students who might be struggling.
• 6:52
  Jack: Academically.
• 6:53
  Jill: Or at risk of dropping out.
• 6:54
  Jack: So you're saying it's like an early warning system.
• 6:57
  Jill: For student success.
• 6:58
  Jack: So instead of waiting for a student to fall behind.
• 7:00
  Jill: You can be proactive.
• 7:02
  Jack: And intervene early.
• 7:03
  Jill: Exactly.
• 7:04
  Jill: Advisors or faculty can be alerted.
• 7:06
  Jack: And step in to help.
• 7:07
  Jill: And what's really interesting is that AI can help tailor those interventions.
• 7:11
  Jill: Of
• 7:11
  Jack: which students individual needs.
• 7:13
  Jill: That's right, AI can look at past data
• 7:16
  Jack: to see what's worked for similar students
• 7:18
  Jill: and then recommend personalized strategies.
• 7:21
  Jack: So, for example,
• 7:22
  Jill: it might suggest connecting a student with a tutor
• 7:24
  Jack: or giving them some extra academic resources
• 7:27
  Jill: or just scheduling a check in with an advisor.
• 7:29
  Jack: The key is getting the right support to the right student
• 7:32
  Jill: at the right time,
• 7:34
  Jack: which can be tough to do manually.
• 7:36
  Jill: Especially when you have a ton of students.
• 7:38
  Jack: Right.
• 7:38
  Jack: AI helps you scale those efforts.
• 7:40
  Jill: And provide that individual attention to everyone.
• 7:43
  Jack: Now, AI is also being used to create these really personalized learning experiences.
• 7:47
  Jill: Like, imagine having an AI tutor.
• 7:49
  Jack: That adapts to a student's learning style and pace.
• 7:53
  Jill: Exactly.
• 7:54
  Jill: How
• 7:54
  Jack: would that even work?
• 7:55
  Jill: Well, The AI tutor could give targeted feedback.
• 7:59
  Jack: Okay.
• 8:00
  Jill: Suggest practice problems, adjust the difficulty of the material.
• 8:03
  Jack: All in real time.
• 8:04
  Jill: So that the student is challenged but not overwhelmed.
• 8:08
  Jack: This could totally change online education.
• 8:11
  Jill: I think so too.
• 8:11
  Jill: Make
• 8:12
  Jack: it much more engaging and effective.
• 8:14
  Jill: Absolutely.
• 8:15
  Jill: And AI can also help make learning more inclusive.
• 8:17
  Jack: I.
• 8:18
  Jill: Providing support to students who might not have access to traditional support systems, like
• 8:22
  Jack: first generation college students,
• 8:24
  Jill: working adults,
• 8:25
  Jack: students who are just hesitant to ask for help,
• 8:27
  Jill: right?
• 8:28
  Jill: I can break down those barriers and
• 8:30
  Jack: offer that support discreetly and whenever they need it.
• 8:32
  Jill: Exactly.
• 8:33
  Jill: Now there's a lot of talk about a eyes.
• 8:36
  Jill: Roll in creating educational content
• 8:38
  Jack: this is where things get really interesting
• 8:40
  Jill: some people believe AI could completely Revolutionize how we create content
• 8:46
  Jack: making more efficient more personalized and more engaging
• 8:49
  Jill: Imagine AI that can generate custom Textbooks
• 8:53
  Jack: or study guides,
• 8:54
  Jill: even interactive simulations,
• 8:56
  Jack: all tailored to the specific course
• 8:58
  Jill: or a student's learning style,
• 9:00
  Jack: which could free up faculty to do other things
• 9:03
  Jill: like mentoring students
• 9:04
  Jack: or providing that personalized feedback.
• 9:06
  Jill: It's an exciting idea, but it also raises questions about the role of the instructor
• 9:11
  Jack: and the impact on the publishing industry.
• 9:13
  Jill: Those are valid concerns.
• 9:14
  Jill: We need to be thoughtful about this technology.
• 9:16
  Jack: We don't want to replace human educators.
• 9:18
  Jill: We want to find ways for AI to enhance the learning experience
• 9:22
  Jack: for everyone involved,
• 9:22
  Jill: students and instructors.
• 9:24
  Jack: Finding that balance is essential.
• 9:26
  Jill: Absolutely.
• 9:27
  Jill: Another practical application we're seeing right now
• 9:30
  Jack: of AI is chatbots.
• 9:32
  Jack: They're popping up on university websites all over the place.
• 9:34
  Jill: And they can answer tons of questions.
• 9:36
  Jack: Admissions, financial aid,
• 9:39
  Jill: And they're available 24 7.
• 9:41
  Jack: Which is great for students in different time zones.
• 9:43
  Jill: Or who are busy with other things.
• 9:45
  Jack: Chatbots can handle all those routine inquiries.
• 9:47
  Jill: That would normally flood admissions offices.
• 9:50
  Jack: So staff can focus on the more complex issues.
• 9:53
  Jill: And provide more personalized support.
• 9:55
  Jack: Plus, chatbots can help students through the application process.
• 9:59
  Jill: Make it less intimidating.
• 10:00
  Jack: More efficient.
• 10:01
  Jill: But not all chatbots are good.
• 10:03
  Jack: Some are kind of clunky and frustrating.
• 10:05
  Jill: What makes a chatbot truly effective?
• 10:08
  Jack: Well, it needs to be user friendly.
• 10:09
  Jill: Obviously.
• 10:10
  Jack: Provide accurate information.
• 10:11
  Jill: And relevant information.
• 10:14
  Jack: And it has to be trained on a comprehensive data set.
• 10:17
  Jill: Of questions and answers.
• 10:18
  Jill: So it
• 10:18
  Jack: can handle a wide range of inquiries.
• 10:20
  Jill: And it needs to be transparent.
• 10:22
  Jack: Students should know they're talking to a bot.
• 10:24
  Jill: Right.
• 10:25
  Jill: When done well.
• 10:26
  Jack: Chat bots can be really helpful.
• 10:28
  Jill: For both prospective and current students.
• 10:31
  Jack: AI can also play a role in student well being.
• 10:33
  Jill: Especially when it comes to mental health.
• 10:36
  Jack: Which is a growing concern on college campuses.
• 10:38
  Jill: AI can help identify students who might be struggling.
• 10:41
  Jack: And connect them with resources.
• 10:43
  Jack: Learn
• 10:43
  Jill: Some universities are even using AI powered chatbots to screen for mental health issues
• 10:48
  Jack: and make referrals to counseling services,
• 10:50
  Jill: which can be incredibly helpful
• 10:52
  Jack: for students who might not reach out on their own.
• 10:54
  Jill: Creating a safety net is essential
• 10:56
  Jack: so students have the support they need to succeed,
• 10:59
  Jill: not just academically,
• 11:01
  Jack: but emotionally to
• 11:03
  Jill: AI can also help personalize those mental health interventions.
• 11:07
  Jack: So like,
• 11:08
  Jill: imagine an app that tracks a student's mood,
• 11:11
  Jack: sleep patterns, social interactions,
• 11:13
  Jill: and then suggests coping mechanisms
• 11:15
  Jack: or activities
• 11:16
  Jill: that have helped others.
• 11:18
  Jack: It's like having a personal mental health coach
• 11:20
  Jill: right in your pocket.
• 11:21
  Jack: AI can make getting help so much easier
• 11:23
  Jill: and help destigmatize mental health issues,
• 11:26
  Jack: which is really important.
• 11:27
  Jill: It is.
• 11:28
  Jill: Now we need to step back and look at the bigger picture.
• 11:30
  Jack: The broader implications of all of this.
• 11:33
  Jill: AI has the potential to revolutionize education.
• 11:35
  Jack: How we teach, how we learn.
• 11:37
  Jill: How we support students.
• 11:39
  Jack: But it also brings up some serious questions.
• 11:41
  Jill: About ethics and society.
• 11:43
  Jack: One of the biggest concerns is data privacy.
• 11:46
  Jill: As AI systems collect more and more data.
• 11:48
  Jack: We need to make sure that data is being used responsibly.
• 11:51
  Jill: Transparency is crucial.
• 11:53
  Jack: Universities need to be upfront about how they're using AI.
• 11:56
  Jack: Transcribed by https: otter.
• 11:56
  Jack: ai
• 11:57
  Jill: And
• 11:58
  Jack: they need strong safeguards in place.
• 12:00
  Jill: To protect that data,
• 12:02
  Jack: Students should have control over their data.
• 12:04
  Jill: Absolutely.
• 12:05
  Jill: Another concern is job displacement.
• 12:08
  Jack: Could AI eventually replace teachers?
• 12:11
  Jill: It's a valid question.
• 12:12
  Jack: It's important to remember that AI
• 12:15
  Jill: It's not a replacement for human connection.
• 12:18
  Jack: Or empathy.
• 12:19
  Jill: The best agitational experiences will always involve both.
• 12:22
  Jack: Human and artificial intelligence.
• 12:24
  Jill: AI can automate tasks.
• 12:26
  Jack: Provide personalized support.
• 12:28
  Jill: Offer insights.
• 12:29
  Jack: But AI can't.
• 12:30
  Jack: It can't replace the things that make us human.
• 12:32
  Jill: Passion, creativity, understanding.
• 12:34
  Jack: It's about finding the right balance.
• 12:36
  Jill: Using AI's strengths while preserving the value of human interaction.
• 12:40
  Jill: AI is changing education.
• 12:43
  Jack: And it's up to us to make sure those changes are positive.
• 12:46
  Jill: For everyone.
• 12:47
  Jack: So we've talked about how AI is impacting student recruitment, student success, and the support that universities provide.
• 12:54
  Jack: But what about the online programs themselves?
• 12:57
  Jack: How might AI shape how those are designed and delivered and even experienced by students in the coming years?
• 13:03
  Jill: AI could really revolutionize how online programs are developed.
• 13:07
  Jill: Imagine an AI system that could analyze mountains of data.
• 13:10
  Jack: What kind of data?
• 13:11
  Jill: Industry trends, emerging skills, even feedback from students.
• 13:14
  Jack: The men.
• 13:15
  Jill: It could recommend updates to course content, you know, to make sure that those programs stay up to date.
• 13:20
  Jack: And relevant.
• 13:20
  Jill: And aligned with the job market, which is constantly changing.
• 13:24
  Jack: That would be huge for universities.
• 13:25
  Jill: Right.
• 13:25
  Jill: No more outdated textbooks or courses that don't teach the skills employers are actually looking for.
• 13:32
  Jack: So AI could make sure those online programs are always evolving.
• 13:36
  Jill: To meet everyone's needs, students, and the workforce.
• 13:39
  Jack: So we've talked about curriculum development.
• 13:42
  Jack: How about personalizing the actual learning experience?
• 13:46
  Jack: Within the program itself, I mean.
• 13:47
  Jill: AI could help create a truly adaptive learning environment.
• 13:52
  Jill: Imagine a platform that adjusts to each student's pace.
• 13:55
  Jack: And learning style.
• 13:57
  Jill: Yeah, and then it could recommend different things based on their progress.
• 14:00
  Jack: Like different learning paths?
• 14:01
  Jill: Different learning paths, resources, extra activities.
• 14:04
  Jack: So not the one size fits all approach we see so often.
• 14:07
  Jill: Right.
• 14:07
  Jill: It would be a truly customized learning journey for each student.
• 14:11
  Jack: That would make online learning so much more effective.
• 14:13
  Jill: I think so.
• 14:14
  Jack: We've talked about access a lot.
• 14:16
  Jack: Do you think AI could help expand the reach of online programs globally?
• 14:20
  Jill: Definitely.
• 14:21
  Jill: I mean, think about AI powered translation tools.
• 14:23
  Jill: They
• 14:23
  Jack: could really break down language barriers.
• 14:26
  Jill: Exactly.
• 14:27
  Jill: And then high quality education would be accessible to anyone.
• 14:30
  Jack: Anywhere in the world.
• 14:31
  Jill: It wouldn't matter what language they speak.
• 14:33
  Jack: Wow.
• 14:34
  Jack: That opens up a whole world of possibility.
• 14:37
  Jill: It really does.
• 14:38
  Jill: Students from all over could collaborate,
• 14:39
  Jack: learn from different perspectives,
• 14:41
  Jill: build global networks,
• 14:42
  Jack: and it would all be facilitated by AI.
• 14:44
  Jill: That's the future.
• 14:46
  Jack: Earlier, we were talking about personalized feedback.
• 14:50
  Jack: How do you see that evolving in online programs?
• 14:53
  Jill: AI can do more than just grade multiple choice quizzes.
• 14:57
  Jack: I'm sure it can.
• 14:58
  Jill: It could analyze essays, research papers, even creative projects.
• 15:01
  Jack: Provide feedback on all of that.
• 15:03
  Jill: Detailed feedback that would help students develop important skills.
• 15:07
  Jack: Critical thinking skills, writing skills, you name it.
• 15:09
  Jill: And that would free up instructors to focus on other things.
• 15:12
  Jack: Like leading discussions and mentoring students.
• 15:14
  Jack: Right.
• 15:15
  Jack: This is getting pretty futuristic, but could AI ever actually design entire online courses?
• 15:21
  Jill: It's definitely something to think about.
• 15:23
  Jill: As AI gets more sophisticated, it's possible that it could create entire learning experiences.
• 15:29
  Jack: Craft the modules, develop assessments.
• 15:32
  Jill: All tailored to specific learning objectives.
• 15:34
  Jack: And student profiles.
• 15:35
  Jack: That's right.
• 15:36
  Jack: It's exciting.
• 15:37
  Jack: But it also raises questions.
• 15:38
  Jill: Of course.
• 15:39
  Jill: Who controls the AI?
• 15:40
  Jill: What biases are built into it?
• 15:42
  Jill: How do we make sure human educators are still guiding everything?
• 15:46
  Jack: So it's really important to have a collaborative approach.
• 15:49
  Jill: Absolutely.
• 15:50
  Jill: Human intelligence working with artificial intelligence.
• 15:53
  Jack: And that's really been the theme.
• 15:54
  Jack: Throughout our deep dive today,
• 15:56
  Jill: AI can enhance what we do, not replace us.
• 16:00
  Jill: The
• 16:00
  Jack: best learning experiences will use both
• 16:02
  Jill: human interaction and AI tools,
• 16:04
  Jack: working together to create truly engaging and impactful learning environments.
• 16:09
  Jack: It's
• 16:09
  Jill: been a great discussion.
• 16:10
  Jack: It has.
• 16:10
  Jack: So for everyone listening, the big takeaway here is to stay informed, ask questions, and be a part of shaping how AI is used in education.
• 16:20
  Jill: The future of learning is being written right now.
• 16:22
  Jill: Engage in the conversation and help make sure AI is used to create a better educational experience for everyone.