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Starting From Stupid: How Cherie Hoeger Built a Business That Changes Lives
This episode of What Are You Made Of? Show with Cherie Hoeger explores how a simple product idea can become a purpose-driven business with the power to create meaningful social change.
As the Co-founder and CEO of Saalt, Cherie shares how her experience in entrepreneurship and her connection to family in Venezuela led her to discover reusable period care products—and ultimately inspired her to reimagine how women think about menstrual care.
She and Mike "C-Roc" discuss breaking taboos, challenging outdated industries, building a sustainable brand, and the importance of committing to a vision…
The skinny
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