Thousands On Meta Ads, Then The Leads Ghosted Him | Maurizio Rosini, My Masterman
He spent thousands of ringgit on Meta ads. The leads came in, then went quiet.
Maurizio Rosini spent 17 years in fashion with Prada and Gucci, rode the highs of money and fame, and came back from addiction. He now runs My Masterman, the men's circles that a thousand men have been through in four years across Kuala Lumpur, Penang and abroad.
But when he took it to paid ads, he hit a wall. Men messaged, he replied, and then nothing. He was asking cold strangers to sign up for a room they couldn't picture, and assuming 10 out of 10 should say yes because he was convinced.
The fix wasn't more…
The skinny
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