244: Evolving with B2B Marketing with Guest Eric Eden
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Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.
Topics covered in today's conversation include:
The most remarkable marketing strategies Eric has implemented
How marketing channels have shifted in recent years
The rise of podcasting and YouTube as effective B2B marketing channels
The impact of AI on marketing processes and content creation
The changing landscape of…
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