Latest / The Real Estate Agent Playbook / Door Knocker Made $12K His First Year—Now YouTube Calls Him | Mike Carpino | Toronto Canada

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Door Knocker Made $12K His First Year—Now YouTube Calls Him | Mike Carpino | Toronto Canada · The Real Estate Agent Playbook

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today I'm so honored to bring Mike Carpino on from
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door knocking his first 12 months in the business
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making 12,000 GCI total in that time
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to absolutely exploding his YouTube channel
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and getting so much from that 10 years later and
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the secret is he's
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scaling his time with his family he's a great father
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husband and doing all the things in Toronto Canada
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to make a legacy for himself if you are interested
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in learning from both Mike and I we are able to co
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sponsor together to be your resources
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in Carbon Collective and in the Wolf Pack so
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go to R E Agent Wolf pack.com mention
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Mike's name and we'll make sure that we all get connected
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so you get absolute value from both of your sponsors
0:45
and I can't wait to chat with you and show you exactly
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what Mike is doing to not only build his business
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but his legacy so let's go what is up as mentioned
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we have Mike Carpino a new addition to the Wolf Pack
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and a founding member in the Carbon Collective
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uh super excited to dive in to Mike's journey
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he is an agent up in Toronto uh Mike
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welcome to the show how you doing today and
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and tell us a little bit about
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you know your your early roots with uh real estate
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I'm good Jeremy thanks for having me on man um
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real estate early on was one of those things that
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I was told not to do my father actually
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was in real estate um
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still is in real estate and told me
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when I even mentioned it don't do it you're not gonna
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you're not gonna wanna get into the same career path
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um it's it's a lot of work there's a lot of struggle
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it can also have a lot of
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strain on a family as well
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if you're not kind of handling it properly and of course
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as we do we don't necessarily
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listen to the advice we're given
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from our parents or from our elders
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and I dove into real estate head first
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I was making six figures
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in sales selling fitness equipment to gyms and homes
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and wasn't really fulfilled
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I enjoyed the sales part of it
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and I figured there's gotta be something I can
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enjoy doing a little bit more that has some more
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people aspect to it I can help somebody buy a treadmill
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but I can't make them use it and it's not something that's changing
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their life guaranteed but a house
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you know somebody who's buying a house is putting roots
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down building a family
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there and it's something that's a lot more
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satisfying to actually help somebody with
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yeah so I dove in my first year and I was told to
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go door knock drop flyers
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do all the traditional things
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uh this was 10 years ago now and
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I knocked on doors for six to seven hours a day
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in all of the warm months we have here in Toronto
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and in the colder months
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yeah I slacked off a little bit
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but needless to say for all of my efforts
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and all of the flyers
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and all of the slam doors in my face I walked
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away with about $12,000 at the end of the year
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so I could have done about any other job
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and made more money and of course
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somebody's advice could have been
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you know very well taken if I listened
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to it of not getting into real estate
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because it's difficult
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but I'm not the type of person to actually
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give up when there is a challenge and yeah
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year two I rolled into a but 180 k GCI
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compared to my first year of 12 k so
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the efforts ended up coming
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back and repaying themselves but also the adaptation
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of my business
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and what I was focusing on is massive as well because I stopped
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doing the the door knocking
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I stopped doing the things that weren't working
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because I put enough time into them to know
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it wasn't for me
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at least in my area and with my personality
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I needed to focus on my sphere and talking to
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people that I already had a previous relationship with
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right and I think that that's
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kind of the the key to success is is getting in right
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obviously I had my dad he was much more of a supporter
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bringing me into real estate since I worked with him
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but you know ultimately
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one of the things I respect about you
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is just your ability to go do it right so early on
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what was kind of the biggest struggle why wasn't
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door knocking working
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was it just because you weren't in your element
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or was it a too young you weren't experienced
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what what do you think was the biggest struggle
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and I mean
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that's what I mean I can't do the math but that's 15
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x at least
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yeah I mean what was the what was the biggest
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objection you were facing at those at that time I mean
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hindsight is 20 20 of course 10 years in I understand
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that there's a certain way to do things a different
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method behind it maybe my approach wasn't perfect
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I was more of the let's just go knock on doors
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try to have conversations but I didn't have the
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the game plan or the strategy behind it
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and a lot of that is because I
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didn't really have although my father
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is in real estate I didn't have a mentor that was
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producing at a high level didn't have much guidance
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so I was just trying to figure it out myself that's
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really what it came down to prove them
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wrong right prove dad wrong one one more time
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prove prove dad wrong and there was no chat GPT
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there was no AI I didn't have a coach or anything
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like that that was
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giving me a little bit more guidance
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and a little bit more structure to my approach
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at the door to the conversation I was trying to have so
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for me I think ultimately it could have been a combination
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of maybe I was going in too hard too quick
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I did have the objection of you're like a
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mid 20 something young guy do you even own a house
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right so having that guy walk up to your door
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and at most times I'm still wearing a suit in mid
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summer sweating through the darn
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thing trying to look professional uh
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you know maybe that's not the this
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what the heck is this guy doing over here right so
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I think it was a combination of a bunch of different things
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along with probably wasn't the right fit for me
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at the end of the day
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that's what I think it comes down to most it wasn't
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the mode of me doing business that I was confident in
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or comfortable
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doing as much as I would have liked to say
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and it was a volume
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play right you were just going it's very much sales
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driven like you know bang the phones
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bang the doors whatever you want to call it
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and so I think that that's incredible but
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now that you've been in 10 years I wanna look back and be like okay
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like why didn't you give up right we know the statistic
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that 80% of real estate agents
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fail in their first you know two years or whatever
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and the number just kind of climbs
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but was what was it about
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your choices that you made after that that
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you know you were willing to
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knock on doors for 12 months for 12 grand
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and you know tell me a little bit about that path
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because I know as you move forward
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you've you've seek that coaching and that guidance
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multiple times with multiple different big names
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so talk about that that desire to keep going
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for me once anybody gets to know me if you
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give me something to do it will get done
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it doesn't matter what it is whether it's
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tell me to do something like a 75 hard or setting a specific
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goal for anything
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I will do it whether or not it gets done in
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that quick time frame
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or it takes me a little bit longer
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and I'm finding that now my main source of
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business is coming through YouTube
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and that was very similar to the door knocking
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early on it was
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just make videos with no structure and no guidance
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until I took on some coaching
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and I had that clarity to go
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head forward into something with a game plan and then
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two and a half years later on the YouTube platform
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I just had three deals in three weeks
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so I'm seeing a lot more consistency because
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my efforts are never going to struggle
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it's a personality
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thing for me I'm just gonna get it done
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I will be that person who does it for myself
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and for ultimately my family now
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now that I have kids now that I've got a wife
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that's it I'm gonna provide
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no matter what the stakes are and if that means
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getting through some some of the dirt
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and just grinding a little bit harder at some things or
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paying for coaching and establishing myself um
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a little bit more in certain
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areas that I wasn't focusing on early on it's
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important for me to uh just keep going
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going in the direction I wanna go and not giving up
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right so that hard work consistently you know became
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something you were kind of
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flexing you're kind of doing doing different things
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who was the first coach
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you hired and at what point was that in your career
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it was year 4 to Year 5 transition
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and I got into coaching with Tom Ferry and
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I had some systems in year 4 I wasn't
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what I would say a very system
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driven agent I was very much of
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try to figure it out every deal
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flying by the seat of my pants as they would say and
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that was why I decided to get into coaching I wanted
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more system more structure and of course
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along with the coaching
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comes a big price tag so you imagine that you're paying
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$20,000 for a year of coaching in Canada our dollar
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doesn't go as far and I ultimately did not see
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I don't think even $2,000
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return on my investment with a coaching company
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like that
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not necessarily because what they're teaching
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didn't work but it was
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it was not a structure
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that worked for me I was looking
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for video I was looking for more support on that end
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and the coaches that I was at least provided with
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were not really educated in those fields they were
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bring me back to my Year 1
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how many calls did you make how many doors
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did you knock on what were your numbers
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for this past week and that really wasn't
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where my business
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was and not where I wanted to take it in the future so
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ultimately after Year 1 that was enough with the Tom
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Ferry coaching and I moved on to other avenues
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of coaching
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alright I think that's where you met Kyle Mark right
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that's where I met Kyle Mark that's where
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that's where I met a few people
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that'll make some sense here
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in a second but absolutely
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you know key and I was Buffini trained so
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Tom Ferry and Brian Buffini very different very yep
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but the same
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right they're they're very classic they're very
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you know script driven they're you know so on and then
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we have this new age right
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everybody's video and social media and things like that
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and those guys didn't have to build their businesses
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in that that realm it was very much traditional
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real estate coaching and as we've you know adjusted
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there's the video there's the social media and so on
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and you know as we we dive into your YouTube
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story we'll talk a little bit more about that coaching
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but I want to talk about the balance
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right because as a young young buck
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doing the real estate thing the door knocking the
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you know going hard in your business
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you know you say now that balance is a massive part of
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your core message so what broke first
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and was it just like OK I'm married
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now like we're gonna start a family
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like an easy transition or what was that transition
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like
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I think I'm probably gonna be in an always
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a transitional state
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because I'm always trying to figure out what that balance
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is for that specific time that I'm in
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where my kids are at
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where my family is at because I truly don't believe there's a 50
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50 balance in real estate and family
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I think that it really comes down to
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doing what's needed in the certain time or the certain
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season so for me right now I've got two young kids
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I've got one who's 4 in his first year of school
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one who's 3 she'll be in school next year
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and I'm thinking to myself
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this is the priority it is spending as much time with the kids as possible
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and while they're at school while they're at daycare
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getting as much work done and taking
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care of business as possible
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but when that bell rings and it's pickup time
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that's family time for me
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when they're home with me until bedtime
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that's it I'll answer a call if I have some burning
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deal that's gotta get handled
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but I'm spending as much time with my family as I can
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until they get to that age where you know
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maybe they don't want to hang out with dad all the time and I get that
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right but
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there's a big thing is our business
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you've got to ebb and flow where your family takes you
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as well as where you want your business to go and when your kids are in
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school ultimately
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my business is gonna is gonna end up coming from
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the other kids that they're hanging out with parents
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it's gonna come with all of that right so that's a big
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important thing for me as well
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yeah that's huge and obviously
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having the ability to transition right because
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obviously
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you don't even have the time in your day now to go
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pound on doors 8 hours a day even if you wanted to
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not a chance
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so you often say like building
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a business that calls you is kind of
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what you're going you kind of went down that road as far as adjusting
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and you're always in transition
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but what does that mean to you to your family
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to your core and how do you see that
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you know changing in the future
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as the kids do get into the high school in the teenage
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years I mean are you at a position
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where your business is great
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it's kind of on the steady up and up or what do you think that
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that will be like you know as
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the business calls you in different ways
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well yeah when I'm thinking about the business
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calling me that's really where that YouTube foundation
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has really started to come in I am finding that the
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calls I'm getting
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through social media and through YouTube are
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the best type of lead that I've seen come in through any other type of
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legend whether it's paid ads anything like that
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they're basically
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coming in like a family member or a friend
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they're not coming in asking for a deal
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they're coming in calling me because they've spent
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hours watching me on YouTube
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that's a beautiful thing YouTube is always out there
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people can click on it at 1 in the morning if they're awake
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or what anytime of day
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really there's no restrictions
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for them so it's constantly prospecting for us
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and I think I will just continue to double down
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on the YouTube platform until the YouTube platform
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is not the platform to be making video on and there's
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another platform in the future if that does come but
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I will just keep making
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the video because I can make a video
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a day if I have the extra time if not more
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and just keep having an ever evolving
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library for everybody out there okay
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so talk to me a little bit about your time commitment to your YouTube
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because you essentially
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went from the physical activity of door knocking
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you know seven to eight hours early on to
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you know door knocking 24 7 as you mentioned
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1:00am those kind of things so what goes into obviously
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you know as you started you found a coach
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and talk to me a little bit about that
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and then let's talk about your process a little bit
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yeah so I started
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early on with YouTube and it was very much trying to
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see what was working for other people but I
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realized after about a year of testing
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certain types of videos that my market is not
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the most desirable right now for people to
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relocate to it's not one of those make a relocation
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video do a home tour
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video and people are gonna be calling me so
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I had to figure out
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what was actually gonna attract people on YouTube
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to actually do business
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in my area cause the other stuff wasn't working
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and what I found is it's actually the the local news
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and the market updates everybody who's
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done deals with me through YouTube
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they've been very very analytical
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they love looking at the data and kind of diving
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into the different nuances that I'll pull up
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so I think YouTube is bringing in a really high quality
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lead on my end they're not the home tour
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they're not the relocation
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but they are the analytical person who works at a bank
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or they're working a very very high end job
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and they are really impressed
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with the data analytics side of things of the market
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yeah that's wild that's Canada thing right we have
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we have another guy in Calgary that does a ton of that
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so you're not doing home tours
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you're not doing anything
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like that so talk to me about your process
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how you're creating videos
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you know what's your your key
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I mean I guess what's your buckets
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what are your pillar buckets is it just market
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statistical kind of data or what's
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what's your YouTube channel look like
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right now my YouTube channel
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it's got three or four different buckets
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we've kind of transitioned around as times
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gone on with what actually works and what doesn't
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but the whole key that I've Learned through my coach
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Nolan with YouTube is
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having buckets that can lead people
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to the video you want them to watch
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so for example we'll have a news piece that I'll do
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and nobody's gonna watch a news article
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and call me but that news video will lead them to
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another video that might give them a little bit more clarity on the market
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maybe an affordability video
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what you can afford for 400,000 or 600,000
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and then that video will lead them to
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either a home buyer
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or a home seller guide video where I break down
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in depth what that process looks like
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so when I make the videos
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I'm really thinking about okay which
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kind of funnel I'm not gonna send the viewer down
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and then I'm constantly
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building that out a little bit further and having
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different pillar videos at the back end
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so the market update videos that people love
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will filter down into a buyer or a seller video that's
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pretty beefy 30 minutes 40
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minutes that gives them a lot of context
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so their next call is we got what we need
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we want to work with you to buy or sell our home
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okay so you're using the cards
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at the end are you using pop up cards are you using
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in screens how are you
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what are you doing to drive
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people from that video to the next or is it just on
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screen called actions so there's
17:29
several different ways you can do the of course
17:31
at the end of your video
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if you want to check out this Brampton
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update right here on the latest market stats
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click this video that's the traditional way to do it
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the problem is you're gonna find
17:41
20% of people maybe make it to the end of a video
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so you're losing out on the other 80% of the viewer
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so you wanna have the opportunity
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for them to move down your funnel at different points
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so you can pop up a card
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somewhere in your average view retention
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in that 3 to 4 5 minute range
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for a video that you might want them to click on next
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but you can also put it in the description of the video
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that's the best way to do it is to put
18:06
the next video you want them to watch there
18:09
because maybe they got what they needed
18:10
in the first little while
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but they see that as they're watching the one video
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just under the actual um timer and in the pinned
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comment so there's different ways and different
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spots you can actually put those videos in there to be helpful
18:23
to get them to stay on the platform okay perfect
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so that's
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that's something that's a little bit different right than your traditional
18:32
YouTube coach uh would would kind of guide you
18:35
you have three different options
18:36
it's not necessarily one is better than the other but
18:39
then you're looking at your analytics and so on
18:42
so as we go back what does your process
18:44
for creating a video look like I know you utilize
18:47
AI in some ways so when you're creating a new
18:50
story is that something you just get up quickly
18:52
and you know
18:53
something happens and you're gonna be in the office
18:56
recording that video or kind of what's your your
18:59
your structure look like as far as producing these
19:02
these videos so I've got a couple
19:04
different ways and I do have kind of a
19:07
a way that I'm gonna make videos
19:09
every single month I know in the beginning of my month my market
19:12
stats are there so I have two or three market
19:14
stat videos that I know I'll be making
19:16
in the first week of the month there
19:18
but but if it's a news piece
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I like to get on top of those in the first 24 to 48 hours to be one of the first couple people to post a video about it
19:26
and in that case I'm making that video on the fly
19:29
posting it right away and getting ready to go
19:32
if it's something
19:33
that is going to be evergreen let's say it's a
19:36
pros and cons of a certain area and affordability
19:39
video anything
19:40
like that that can be posted at any time and it's not
19:43
specific to a month a date and a year
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those I like to batch in a at least 2 to 4 video
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kind of bucket myself
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I'll create all my scripts
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or at least a framework for the script on chat GPT
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and then I will also bring it into other AI's to
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kind of get a little bit of clarity on
20:03
OK some of these points are a little bit too fluffy
20:06
let's get them a little bit more detailed
20:08
and then I'll bring them into a Google DOC from there
20:10
organize things the way I like
20:12
and then I'll just throw them on the teleprompter and
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record either
20:17
the same day or another day that week on my schedule
20:20
the same three to four videos that I've recorded there
20:22
okay so then you're doing that as far as the news
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sources and things like that are you just watching
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the news scrolling the feeds and finding
20:29
stuff or do you have a process as to finding
20:32
finding things that
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you know will hit within your audience
20:36
so there's two ways for me that I use it mostly one is
20:40
hopping online whether it's chat GPT
20:42
Google looking at the most recent real estate news
20:44
or something that's at least related
20:46
to my real estate channel and then the other
20:49
is actually digging into the analytics on my channel
20:52
and seeing which news
20:53
stories are actually sending viewers
20:56
to my videos after their their story
20:59
so if I can kind of piggyback on those specific stories
21:02
it will make
21:04
my channel grow a little bit quicker but also get some of the views
21:06
from those news stories that are already out there
21:09
so if a local news market is making a
21:12
a real estate related article and they've got a video
21:15
supplementing it I will make that same type of video
21:17
with a similar title similar framework
21:19
to get some additional views from that
21:22
yeah especially with all the news
21:23
kind of putting up paywalls
21:24
and things like that these days like
21:26
absolutely people are gonna
21:27
search that title and try and find it
21:29
around the paywall and and the power of
21:32
SEO and AEO certainly uh probably
21:35
comes in to play there so that's
21:36
that's cool and you focus
21:37
hyper local or do you do some general
21:40
national stuff what's
21:41
what's kind of your your m O there early on I was
21:45
really throwing
21:46
stuff at the wall and trying different areas to see
21:50
what videos hit and until I actually had
21:53
my current YouTube coach I was
21:56
kind of just making videos for areas where I don't
21:59
even have any viewers
22:00
we're talking like 1% or less viewership
22:02
so once I dug into my analytics there's three specific
22:05
areas within 40 minutes of me
22:07
that are the main chunk of my viewers
22:10
so I started at that point making those videos
22:13
for the market updates
22:14
for the news in those three areas and not making
22:17
specific videos for the other areas
22:19
that I was previously and kind of wasting a video
22:22
cause if I bring somebody to my channel
22:25
from one area if it's a Toronto article
22:28
and then I make a outskirts
22:29
video I lose them and I don't get them back on my channel and they might not think that the
22:33
the content there is right for them right absolutely so
22:38
clearly a a pretty dialed in process that wasn't just
22:41
you know a general process that's out there with
22:44
with a lot of the YouTube training and things like that
22:47
um what would you say agents get wrong uh
22:50
when getting into YouTube what
22:52
you know as as you're kind of starting to coach
22:54
agents and build organizations and things like that
22:57
what are some things that you see that agents get wrong
23:00
typically
23:02
there's a lot of things as agents
23:03
we get wrong and I think that's
23:05
due to the fact that we have that shiny penny syndrome
23:07
we always
23:08
see things like hey this person has a certain amount of subscribers
23:11
or a certain follower account they must know
23:14
what they're doing and they must have the best advice
23:16
that's out there
23:17
and unfortunately it's difficult for us to
23:20
figure out who's got the paid subscribers
23:22
who has the legitimate subscribers
23:24
whose videos are actually good quality
23:26
but even more importantly like your area and my area
23:30
two different videos are gonna perform very differently
23:32
I could have a million views you could have 10 views
23:34
on the same video right so
23:37
understanding your specific audience is extremely
23:39
important but then finding somebody
23:42
who's doing what you wanna do that works in your area
23:46
and having a conversation with them
23:47
mimicking stuff that they're doing
23:50
instead of mimicking
23:51
somebody who's on the other side of the country
23:53
that's what I think we really get locked in and
23:55
we're focusing on something like a
23:57
follower count instead of the actual
24:00
localization of who's making the content
24:02
yeah and I think there's not any different of a bold
24:05
reference in sum and Kim right
24:08
having all the new home tours
24:09
that obviously works in Austin Texas
24:12
it obviously doesn't work in you know Toronto Canada
24:16
so no and at the end of the day maybe it does for some
24:21
right there are some channels where it might work but
24:24
Austin Texas has got a big relocation
24:27
and a lot of people are moving
24:28
from state to state and in Canada we really don't see
24:32
people move from province to province very often it's
24:35
if you're an hour away from family
24:37
that's not normal in the States
24:38
you can be in a different state
24:40
than another family member completely normal right yeah
24:43
very much cultural based
24:45
and and I think that's that's what's cool because uh
24:48
you probably wouldn't be diving full bore
24:50
into the YouTube
24:51
stuff if you had to go do a bunch of new home tours
24:54
you know condo tours
24:55
up there in Canada I know the condos in Toronto are
24:58
are a mess right now but that's that's a
25:02
a really good insight so
25:05
as you've transitioned over to the Wolf Pack
25:09
EXP Carbon Collective kind of what
25:12
what was the reason for the change right you're
25:14
study you're crushing business
25:15
you're doing your coaching you're getting everything
25:17
kind of from where you need what
25:19
what was the reason to to move over and call your old
25:22
Tom Ferry coaching buddy Kyle Mark well that's true
25:27
funny
25:27
enough ask Kyle Mark how he ended up with the Wolf Pack in the first place it was yours
25:31
truly funny enough I sent
25:33
him there and god it took me
25:34
another five years to follow him
25:36
but the the funny thing is I had been with my
25:39
brokerage I started with for 10 years and the end of
25:43
July was my 10 years with them and they actually
25:46
got shut down by our local real estate board
25:49
in the middle of August and we were given 48 hours
25:53
to choose where we wanted our license to go
25:57
most people
25:58
would not be as prepared as I was and I knew exactly
26:00
what I was gonna do when that time came
26:03
but it was kind of the the moment
26:05
where the opportunity was there for me to say okay
26:08
I've got no more excuses as to why I shouldn't go
26:13
to EXP to the Wolf Pack to Carbon Collective and
26:16
use that opportunity to grow my business
26:18
a little bit further
26:19
I've been teaching people on the side
26:21
it would make way more sense to do all of that within the same
26:24
brokerage and not charge them a penny more and offer
26:28
all the stuff and all the knowledge
26:29
that I've got over the last 10 years
26:32
so it made a ton of sense for me to get in there
26:34
and then I've got kids
26:36
we've talked about it I want the option for
26:38
there to be more than just my yearly income
26:42
that's coming in and something that I can maybe leave them with
26:44
if there is the
26:46
option for them to want to get into real estate as
26:49
they get older as well and the revenue share piece is
26:52
something that I haven't dabbled in
26:54
just yet but I think it's something that offers
26:56
a ton of opportunity
26:57
for any agent who wants that and if not
27:01
you're still gonna get
27:02
some amazing tools and you get all the support that
27:04
you're not really gonna get at most other brokerages
27:06
which is impressive I've been very impressed
27:09
with the cloud based brokerage and how the
27:12
the setup was how the system
27:14
was just getting locked in here uh very shocked
27:17
at how seamless the process is considering you know
27:19
people are concerned there's no office right it's
27:22
the last thing to be concerned about funny enough
27:24
yeah and I think that that's
27:26
that's one of the things that I noticed
27:28
originally right the collaboration the connection
27:30
all of that now we have co sponsorship the ability to
27:34
you know be coached obviously between Mike and I
27:36
completely separate kind of coaching strategies
27:40
and the way we built our business
27:41
we've tried a lot of different things from even Tom
27:44
Ferry to Brian Buffini kind of being polar opposites
27:47
the ability
27:47
for one agent to come in and have access to both of us
27:50
is absolutely incredible through co
27:52
sponsorship so if you're interested in that
27:54
comment co sponsorship below
27:56
or book a call on Ari agent
27:57
uh Wolf pack.com and definitely mention
28:00
the Mike Carpino interview and we'll get you connected
28:03
between both of us um so you kind of touched on
28:08
that piece and having kind of having that push so
28:13
when you're talking about coaching
28:14
people outside and and doing that if an agent plateaued
28:18
burned out or questioned if they you know should
28:21
continue what is your one piece of advice
28:23
and how do you kind of pull them
28:24
along and and get them to reframe their
28:27
their perspective a little bit
28:29
when I come across this with
28:31
newer agents or any agent even a seasoned agent I think
28:34
we have our focus split in too many areas
28:37
we really need to just
28:38
decide on what is that one thing that is gonna move the
28:40
needle forward in our business and what's that most
28:42
important thing so if we can tackle that first
28:45
and not get so scatterbrained and
28:47
focused on the other little things like
28:50
ordering a yearly calendar
28:51
going to put a sign on the line
28:54
then you're gonna have a lot more
28:55
success and you're not gonna distract yourself
28:56
from the actual goal which is
28:58
doing business and helping people buy and sell homes
29:02
yeah absolutely
29:03
you know that that shiny object getting your pillars
29:06
dialing that in especially within a collaborative
29:09
community with full of education
29:11
and 10 calls a week and all of that
29:14
it's really easy to like
29:15
have all these things and shift your focus
29:17
the thing is is that if you it's all fairly similar
29:21
once we get to that conversion phase
29:23
right of a lead and yeah and a conversation
29:26
so if you like something that someone does on open
29:28
houses
29:29
but you don't do open houses and you do YouTube leads
29:31
like you can totally incorporate that little script or
29:36
you know that
29:36
strategy into a different platform and I think we
29:41
instead of doing that and taking
29:43
little pieces and building our pillars we pillar hop
29:47
right and and we're growing
29:49
that so talk a little bit about that and
29:51
as we kind of close out here with
29:53
how you've incorporated other things into your YouTube
29:56
strategy yeah I mean I have decided that YouTube
30:00
is going to be the the foundation of my business
30:02
I do have about 80% of my business come in from sphere
30:06
and repeat referral clientele I want the remaining
30:08
balance of all my business to come in through YouTube
30:12
and and the other ways that I'm kind of
30:14
getting people to reach out or providing them value
30:16
within my videos is if I'm adding blog posts or Pdfs
30:22
additional assets to the actual video
30:25
that I'm offering them for free in my descriptions
30:28
pop UPS throughout the videos
30:29
so for every video I make you'll notice there is
30:32
something LinkedIn the actual description
30:34
box or in the pinned comment for them
30:36
that could be something as simple as a
30:38
a free list of homes
30:39
under a certain value it could be a full guide
30:42
for a buyer or a seller it could be
30:44
my opinion on something specific that
30:46
I do not have a video out there for so I'm just offering
30:49
a lot more value and I'm not blocking them
30:52
these are you click you get
30:55
I don't want your email I don't want your information
30:57
and the more and more you're able to give people
31:00
things for free they are going to want to
31:03
reach out to you when the time is right in our business
31:05
we get a lot of the gatekeep with an email
31:09
get your first last name email
31:10
give us all the info and then we'll give you the
31:12
the free PDF I think sometimes that works
31:15
and other times just giving the value
31:17
over and over and over
31:18
again as the Alex Hermosi would do
31:20
it's just the way you're gonna get people who
31:22
trust you a lot more and are willing to call you
31:25
when they want to make a huge decision like
31:27
buying their first home or selling their family home
31:29
yeah
31:30
that's good insight right cause we we have the lead
31:33
magnet kind of terminology
31:35
and that always comes with capturing their data
31:37
you give me this I'll give you that which
31:39
struggles to build trust
31:41
so absolutely incredible stuff um obviously
31:44
first let's talk about where people can check out your YouTube channel
31:47
let's not get too crazy on that agents
31:49
because we want to keep that algorithm flowing but
31:52
where where can agents connect with you um based on
31:56
you know just getting some of the sauce that
31:59
you just dropped cause absolutely incredible
32:01
to hear the different
32:02
strategy and and your willingness to
32:05
you know change and go from there yeah they can check
32:08
any of my socials at Mike Carpino Real Estate
32:10
they can also send me an email
32:11
at Mike at team carpino dot com I'm happy to
32:14
talk about their YouTube strategy what's working
32:17
for them what's not working
32:18
for them and I'm happy to kind of build out a strategy
32:20
for them that's something that if you
32:22
drop a comment in the video below we'll
32:24
uh we'll connect with you and help you out there but
32:27
at the end of the day make sure if you are making
32:29
these videos
32:30
have the timeline in your head that it's gotta be long term
32:33
right you're not gonna dabble in something just
32:36
set a long term horizon on it and it will eventually
32:38
work if you have the strategy
32:40
there you go free YouTube
32:41
strategy comment below or check out the links
32:44
below and we'll make sure that
32:45
you can get in touch with Mike
32:46
Mike dude thanks so much for coming on
32:48
absolutely incredible keep crushing it up there
32:51
and I can't wait to continue collaborating within a
32:54
carbon collective with you
32:55
yeah thanks for having me Jeremy appreciate it
32:56
absolutely