Latest / The Duct Tape Marketing Podcast
The Secret Weapon of Great Brands
Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy.
Today we discussed:
00:00 Start
00:52 Introducing Laura Ries
03:04 Defining a Strategic Enemy vs Competitor
03:37 Examples…
The skinny
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