SESSIONETTE 19: THE MARKETING MAGIC OF RED LOBSTER’S CEO (DAMOLA ADAMOLEKUN)
No intro, just vibes! 💪🏽
Hey UN•THERAPIST,
When a company is struggling, is the answer always to start over?
Or is the real challenge learning how to maximize what you already have?
Think about Red Lobster. For years, people counted the brand out. Declining sales. Financial struggles. A changing marketplace. It seemed like everyone had an opinion about what the restaurant should become.
Then came new leadership.
Instead of trying to erase the company's identity, CEO Damola Adamolekun focused on rebuilding confidence in the brand. He leaned into Red Lobster's strengths, listened to customers…
The skinny
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