How can banks generate more residential mortgage opportunities?
Nonbank lenders generate more than 85% of all residential mortgage loans. Are banks losing opportunities because of price and product or are they losing based on timing? Banks already have a relationship with borrowers. They have their customers deposit data. But are banks watching signals in the deposit data that can alert them to when a customer may seek a residential mortgage? If they do have this data what is the communication strategy? The key for banks to win more residential mortgage deals is timing around deposit data and communication strategy. This episode examined an article from…
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