What Founders Get Wrong About Sales Compensation

One of the most expensive mistakes founders make happens the moment a salesperson starts performing.

Revenue rises.

Momentum builds.

…and then the first large commission check appears.

Instead of celebrating the growth, the owner panics. They see the payout instead of the profit.

Here’s the thing: a big commission check is not the problem. It is proof your business is scaling and that’s something to celebrate!

If your sales person is making good money - that means you’re making good money. You should definitely be making more than when they weren’t there.

And if you’re not - that’s a problem…

The skinny

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