Latest / Multifamily Tech Gurus
The Retention Gap: Why Multifamily Keeps Chasing the Next Renter
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most overlooked contradictions in multifamily operations: the industry spends enormous amounts of time, money, and technology finding the next renter while often overlooking the value of keeping the residents already living in the community. From advertising and concessions to lead generation, tours, and leasing incentives, operators continuously invest in filling vacancies—but every resident who walks out the door starts that expensive cycle all over again.
In…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.