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Charting a New Path for Broad River's 2025 Word of the Year, PIONEER

Welcome to Season 4 of Stories from the River!

Host and CEO of Broad River, Charlie Malouf, kicks off season four by introducing Broad River Retail's Word of the Year for 2025—"Pioneer."

Guests Heather Greenwood and Will Luke discuss their roles in the new, creative process of selecting the Company's Word of the Year. Historically, the Word of the Year has been selected by the executive team, but this year, a collaborative and innovative approach was introduced during a Leadership offsite meeting in early November. The Leadership Team was separated into three teams of six people, and each…

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