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280 | Selling wholesale to Nordstrom, Anthropologie & REI with Lana Effron, Lana's Shop

Don't you love hearing other people's business journeys? I sure do. Today I'm joined by Lana Effron of Lana's Shop. Lana is a Paper Camp alum and a member of our Proof to Product Advisory Board.

Today you'll hear why and how Lana made the jump from working as graphic designer at Vogue Magazine and Gap to opening her own design studio that now sells vibrant products in hundreds of stores around the globe, and partners with brands like Terrain, Anthropologie, REI, The Lumineers, and Lily Collins.

On this episode, we talk about how her business has evolved, how her partnership with Nordstrom…

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