
EP343. How To Get People To Say Yes: The Science of Ethical Persuasion
🎙 How to Get People to Say Yes: The Science of Ethical Persuasion
EP343 of Profit With A Plan Podcast
Released April 21, 2026
Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.
Host: Marcia Riner, CEO of infinite Profit, business growth strategist
🎯 Episode Summary
Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the…
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