skinny.

Latest / Profit With A Plan

EP343. How To Get People To Say Yes: The Science of Ethical Persuasion

🎙 How to Get People to Say Yes: The Science of Ethical Persuasion

EP343 of Profit With A Plan Podcast

Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.

Host: Marcia Riner, CEO of infinite Profit, business growth strategist

🎯 Episode Summary

Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.