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Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained

How Business Brokers Set the Price on a Private Sale

Lucas and Luna unpack the art and science of business valuation in a private sale. Instead of talking general theory, they walk through a real case: a $4.2 million specialty-parts manufacturer in the Midwest, sold in Q1 2026. Lucas explains why the broker used a multiple of seller's discretionary earnings rather than EBITDA, how earnouts bridged a 30% valuation gap, and why the final price had almost nothing to do with the financial statements alone. Luna challenges whether the 'rule of thumb' multiples actually help or just create anchoring bias. They also discuss why a buyer…

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