Scaling BFCM With Intent Data
How e-commerce brands can scale shopper intent capture and retention strategies for Black Friday / Cyber Monday while keeping customer acquisition cost targets strictly accountable. In this episode, conversion optimization expert Brian Massey and Swym founder Arvind Krishnan break down how to pair smart automation and wishlists with a deep understanding of transactional versus relational buyer psychology.
Scale your conversions, protect your margins, and navigate BFCM with proven growth strategies.
Join us on Frankly E-commerce.
The skinny
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