Why Independent School Leaders Must Learn to Sell | Lisa Conrad
Why does a head of school need to be comfortable with sales? Lisa Conrad, Head of School at The Park School of Buffalo, joins RevOps 500 to discuss how independent schools build trust with families, attract and retain students, and support fundraising.
Lisa shares how a career setback led her from public education to an independent school, why listening matters in admissions, and how school leaders can address families’ expectations with confidence. The conversation also covers progressive education, enrollment, alumni relationships, and the challenges of developing an AI policy for students…
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