Latest / eCommerce Podcast / How AI Sales Assistants Can Boost Your eCommerce Revenue by 500% | Shauli Mizrahi

Transcript

How AI Sales Assistants Can Boost Your eCommerce Revenue by 500% | Shauli Mizrahi · eCommerce Podcast

• 0:04
  Well, hello, my name is Matt Edmundson and you are listening
• 0:07
  to the e-Commerce podcast.
• 0:09
  Yes, you are.
• 0:10
  Uh, I've been in e-commerce since 2002, and these days I partner with e-commerce
• 0:15
  brands to help them grow, scale and exit.
• 0:18
  And if you'd like to know more about how that works, uh, and if we could actually
• 0:21
  work together, head over to the website ecommercepodcast.net, where you'll find
• 0:26
  all kinds of information about that.
• 0:28
  And also.
• 0:28
  All kinds of information about the show, all the past episodes, the
• 0:32
  hundreds of them that we've been doing this, now it's like six years.
• 0:35
  Can you believe it?
• 0:36
  Uh, so there's a lot of cool content on there.
• 0:39
  Uh, so you can check that out at ecommercepodcast.net.
• 0:42
  Uh, it'd be great to see you on that site.
• 0:44
  So do come join us now today.
• 0:48
  I'm talking to Shauli all the way from New York who has braved the ills, uh,
• 0:54
  and swallowed some modern medicine and forced himself to come onto the show.
• 0:58
  Uh, what a trooper this, uh, chap is, uh, Shauli.
• 1:02
  Welcome to the show, man.
• 1:02
  Great to have you.
• 1:03
  Uh, I would ask you how you're doing, but it's, uh, it's, it,
• 1:06
  it, it's, it's kind of okay.
• 1:09
  Yeah, exactly.
• 1:09
  Getting better.
• 1:10
  Getting better.
• 1:11
  Uh, thanks for having me.
• 1:12
  It's uh, it's a retreat.
• 1:14
  Um, real honor.
• 1:15
  Uh, so thank you.
• 1:16
  No, no, it's great to be here.
• 1:18
  Now.
• 1:18
  We were, we were talking, uh, Shauli before we hit the record button.
• 1:23
  Uh oh.
• 1:23
  By the way, ladies and gentlemen, lemme just say, uh, before we get into this,
• 1:26
  if you, um, if you are watching this, uh, on YouTube, you are gonna go, Matt,
• 1:32
  you're not wearing your usual clothing.
• 1:34
  I'm in fact wearing, uh, a Kansas City Chief's.
• 1:38
  Super Bowl winning Jersey.
• 1:40
  And uh, is that because I'm a Kansas City Chiefs fan?
• 1:42
  Well, yeah, why not?
• 1:43
  You know, living in England, we like American football.
• 1:46
  Uh, but the, a good friend of the show, he's been on the show before
• 1:50
  and a really good friend of mine now, Brett Curry, um, from OMG Commerce sent
• 1:55
  me this and it arrived this morning.
• 1:56
  He sent one for me and one for my daughter.
• 1:58
  So we have matching Kansas City.
• 2:00
  Chief's football chose, so I thought I'd wear it in honor of him.
• 2:04
  And just give a brief shout out.
• 2:06
  Brett, you are a legend.
• 2:07
  Thank you so much for my shirt.
• 2:09
  Uh, we always like Gifts and Brett sent, sent me in the one for Zoe.
• 2:13
  So yeah, thank you very much.
• 2:14
  Anyway, that, sorry, Shauli, I just got a bit carried away there.
• 2:17
  I, I realized, uh, with the, with the screen, I'm like, oh, visually things
• 2:21
  are a little bit different today.
• 2:22
  Um, and by the way, are you a Chiefs fan?
• 2:25
  Do you do American football?
• 2:26
  Am I offending you?
• 2:27
  Wearing this top?
• 2:28
  You are not offending me, actually.
• 2:29
  Um, I'm getting into American football.
• 2:32
  Uh, so this is something I'm, you know, always been a soccer fan, but,
• 2:36
  uh, soccer or English football fan.
• 2:39
  But this is, I'm doing my first steps into American football.
• 2:41
  I love, I love that.
• 2:42
  So far I'm still trying to get, understand the different teams and so on.
• 2:47
  Uh, I live in New York, so I'm, you know, more of a Giants fan here, but, uh, or
• 2:52
  like started, but uh, yeah, it's, uh, it's
• 2:55
  fascinating actually.
• 2:55
  Yeah.
• 2:56
  I watched like last Super Bowl.
• 2:58
  Loved it.
• 2:59
  It was,
• 2:59
  uh, uh, I would say great time with friends and family, so it was nice.
• 3:04
  Yeah.
• 3:04
  Yeah, yeah, yeah, definitely.
• 3:06
  Yeah.
• 3:06
  And And can I ask what English team you support though?
• 3:09
  Actually real football.
• 3:10
  'cause we played with our feet, but that's the next sense of question.
• 3:12
  We will, we will not get into right now.
• 3:15
  Arsenal,
• 3:15
  Awesome.
• 3:16
  Well it is been great having you on the show.
• 3:18
  Thanks for joining us.
• 3:20
  Arsenal.
• 3:22
  Uh, if you don't, if you don't know, uh, already I'm a big Liverpool fan.
• 3:26
  I'm sure you're, I mean,
• 3:27
  you.
• 3:27
  live in Liverpool.
• 3:28
  Yeah, yeah, yeah.
• 3:28
  So, yeah, it's, the reason why I chose to live in Liverpool was
• 3:32
  because of the football team.
• 3:33
  Right.
• 3:34
  Okay,
• 3:35
  So, which is, I, I thought was as good a reason as any to, to choose where to live.
• 3:40
  so you're not born, raised in Liverpool.
• 3:42
  no.
• 3:42
  No.
• 3:43
  Uh, if I was born and raised in Liverpool, I'd probably be talking like deese.
• 3:47
  Exactly.
• 3:48
  Um, and so, no, I've lived here 32 years, 33 years now.
• 3:52
  Actually a long old time.
• 3:53
  Came for university and have sort of stayed.
• 3:55
  Um, but yeah.
• 3:57
  Anyway, we digress.
• 3:58
  Let's jump into it.
• 3:59
  Uh, enough about football, all those, I could talk about it all day.
• 4:03
  Um.
• 4:05
  So you are in New York.
• 4:07
  SalesRep.ai is the name of your company, so guess what they do, ladies
• 4:11
  and gentlemen, AI is in the title.
• 4:12
  Um, and we were hit talking before we hit record and before I started this
• 4:17
  whole rabbit trail, um, about how, you know, you obviously work with a whole
• 4:22
  bunch of people around the world, various different sizes of E-com businesses,
• 4:27
  and I asked you a simple question if you could solve like the, what is
• 4:30
  the key problem, you know, the common problem that everyone comes to you with.
• 4:35
  Uh, what would that be?
• 4:36
  And Shauli, your answer was,
• 4:39
  Helping with sales, basically increasing sales.
• 4:41
  That's number one.
• 4:42
  Uh, um, number one problem that we're trying to help merchant is to increase
• 4:47
  their top line and get more revenue into, you know, into their businesses.
• 4:51
  Um, just wanna say one correction.
• 4:53
  My, uh, the company name company's name is, uh, Rep AI.
• 4:57
  It's, hellorep.ai
• 4:59
  uh,
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  what did I say?
• 5:01
  sales reps.
• 5:01
  It's fine.
• 5:02
  It's not a big deal.
• 5:03
  You know what?
• 5:03
  I've even got your website right in front of me.
• 5:07
  I'm really sorry.
• 5:08
  I ladies, gentlemen, I should probably go get my glasses
• 5:10
  checked, I think is the, uh,
• 5:12
  okay.
• 5:12
  That's okay.
• 5:13
  Uh, don't ever make I'm mistake again,
• 5:15
  yeah,
• 5:18
  yeah.
• 5:18
  We've got your address, dude.
• 5:24
  Yeah.
• 5:27
  Oh wow.
• 5:28
  That's unbelievable.
• 5:29
  Sorry.
• 5:29
  hellorep.Ai, I'm, very sorry.
• 5:31
  exactly.
• 5:32
  It's, it's all good.
• 5:32
  It's all good.
• 5:33
  Uh, so yeah, the number one problem we saw.
• 5:36
  My co-founder and I five years ago, uh, you know, we were big
• 5:40
  fans of the e-commerce space.
• 5:42
  Always.
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  Uh, there, my co-founder has been in, uh, agencies and helping,
• 5:46
  uh, retail brands forever.
• 5:48
  Um, I come from the tech side and the number one problem we saw five
• 5:53
  years going back is that we love the experience of brick and mortar stores.
• 5:58
  How you go into a brick and mortar store, you get.
• 6:00
  Concierge help, white glove support, uh, someone helping you with
• 6:04
  whatever you need, recommending products, answering any questions.
• 6:08
  And when you dive into an e-commerce online store, you're there by yourself.
• 6:12
  No one's there to help you.
• 6:14
  You know, there's images nice.
• 6:15
  There might be, you know, personalized, but that's where you go, right?
• 6:19
  All you have are the, the search and, uh, the menu.
• 6:22
  That's it.
• 6:23
  And then we thought to ourselves, how amazing would it be if we can bring
• 6:27
  that experience from brick and mortar, like really simulate the brick and
• 6:31
  mortar experience, bring it online.
• 6:33
  And, you know, you obviously can't do that with people because it's just
• 6:37
  gonna be a lot of people doing that role for any visitor that comes in.
• 6:40
  And we said, okay, how if we can bring AI to, uh, to the, to the mix and
• 6:45
  give that, uh, give that experience and really treat the AI or train the
• 6:48
  AI to do the exact, the same stuff.
• 6:51
  As, uh, brick and mortar sales assistant would do.
• 6:54
  And that's where we came with the idea.
• 6:56
  Uh, two years in of developing the, the, uh, technology, ChatGPT came on with,
• 7:02
  uh, their amazing AI and let us actually like, um, wave or ride their engine and
• 7:07
  give that experience to, uh, to merchants.
• 7:10
  So we came out with our solution in 2023 and ever since, uh, it's been amazing.
• 7:16
  2023. It's only yesterday.
• 7:20
  It feels like decades ago in the world of AI because it's
• 7:23
  changed so much since 2023.
• 7:26
  And this is really, um, is, this is sort of the philosophical question, isn't it?
• 7:30
  About what you guys do, um, and whether an e-commerce site needs it.
• 7:34
  'cause you're right, I think about the amount of e-commerce websites
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  I go to and I don't know them.
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  I have no feel for them.
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  I. Either like their product or I don't.
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  I'm, and one of the questions that we have wrestled with, I think
• 7:50
  in e-commerce over the years is, how do I connect with customers?
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  So you have a lot of founder facing brands who do crazy videos or do the social
• 7:58
  media just to have that connection, you know, uh, with their, their customers.
• 8:04
  But you're right in the sense of whenever I go into a brick and mortar store.
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  Especially actually, if that brick and mortar store is in the states, it, it,
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  sometimes in the uk but certainly in the states, somebody's gonna come up to me
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  and go, Hey, how can I help you today?
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  Um, or some variant of that question, aren't they?
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  And if they're, if they're likable, if they're personable, if they kind
• 8:26
  of know what they're doing, they're probably gonna engage me pretty well.
• 8:30
  At some point I'm gonna buy something.
• 8:33
  A good example of this Shauli, actually, uh, last weekend I was up
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  visiting my son in St. Andrews, um, and his fiance, uh, up at, um, the very
• 8:43
  famous, uh, golfing town in Scotland.
• 8:47
  And I wanted to buy a gift, uh, for our host family.
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  They like gin.
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  So there's this really lovely kind of, uh, have you ever been
• 8:54
  to St. Andrew's by the way?
• 8:55
  No.
• 8:56
  No.
• 8:56
  Okay.
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  There's this beautiful kind of whiskeys shop at the end of the
• 9:00
  street, and I, I, every time I go, I, I go there and I just walked in.
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  He said, how can I help you?
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  And I was like, I just need some gin.
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  And he said, go talk to that fellow over there.
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  And this, this guy just talked to me about gin for like 15 minutes and I
• 9:14
  ended up buying not one bottle, but two.
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  And I tried all his variant gins and I'm a bit of a, I, I like his stuff,
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  but that would've never happened.
• 9:24
  On an e-commerce website, right?
• 9:26
  You kind of, you look at the label, you look at the price.
• 9:28
  Do I want it yes or no?
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  I dunno if I do, but, um, because of that personal interaction, I think
• 9:34
  it changed my shopping experience.
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  And I've always, the reason I go into that shop is not because it's the
• 9:39
  cheapest, but because every time I've gone in, the guys just talk to you, uh,
• 9:43
  and make you feel welcome and give you some good pro product recommendation.
• 9:47
  So I love what you are trying to do and how you then do
• 9:50
  that on e-commerce websites.
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  'cause people have been trying that.
• 9:53
  In various different gise, uh, for years, and it seems like this is
• 9:59
  perhaps one of the key benefits of AI for e-commerce owners.
• 10:05
  Yeah, no, totally.
• 10:06
  So, um, I think obviously it wouldn't be able to to happen without ai.
• 10:10
  So AI is the key, uh, driver for this, for this to, to happen.
• 10:15
  There's no doubt that, uh, what, what drives that higher conversion rate
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  is the, the level of personalization that, um, that you get from the sales
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  assistant, from the AI in the end.
• 10:27
  So what we do is that we track, uh, the behavior of customers from
• 10:31
  the moment they, they walk into the website, the moment they log in,
• 10:34
  the moment they, they hit the, the, you know, enter through a campaign.
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  The moment.
• 10:39
  They're, they're on the website.
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  We start tracking everything they're doing to, to build a
• 10:43
  customer profile basically on them.
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  So to understand exactly what they're interested in and what
• 10:49
  happens in the background.
• 10:50
  Uh, the AI tries to evaluate if.
• 10:53
  This customer will end up buying by itself, by him himself, or herself, or
• 10:57
  if that customer needs some assistance.
• 11:00
  And, and when the AI gets that signal that the, this customer will not buy the AI
• 11:05
  approaches that customer with basically very similar to what the experience
• 11:08
  you had in that, in that, uh, a liquor shop, but with the whole context of
• 11:13
  what they've, what they've been doing.
• 11:14
  So if you were checking out gin bottle, for example.
• 11:17
  AI would know that.
• 11:18
  So the AI would come in with an approach of, Hey, we saw that you checked out
• 11:22
  this, uh, bottle of gin, and if you bought before, the AI would know that as well.
• 11:27
  And if you checked out other, uh, let's say other brands or, uh, other, uh, sorry,
• 11:31
  other products or other categories, other collections, the AI would know that too.
• 11:34
  So everything goes in, into that customer profile that's being, uh, rebuilt.
• 11:39
  Every, you know, every interaction or everything, you're, you as a shopper,
• 11:42
  you're doing, and AI comes in and that's the basis of the conversation.
• 11:47
  AI lu you into the conversation with that proactive approach.
• 11:50
  And then from that moment on, the AI will do anything in its powers, okay?
• 11:53
  It has a lot of powers, but anything in its powers to make sure that
• 11:56
  you end up as a happy customer.
• 11:58
  So if you need product recommendations, if you need to know the history
• 12:01
  of that gin distillery, for example, and that will push you in.
• 12:05
  Uh, to, to buy that bottle or whatever, whatever is possible, because obviously
• 12:09
  the AI has all the knowledge of the store, the catalog, uh, your purchase history
• 12:15
  and, uh, other people's purchase history.
• 12:16
  So it's able to recommend products that are, you know, complimentary,
• 12:20
  for example, or similar items.
• 12:22
  So it has all those tools, and again, the number one role is to make sure
• 12:26
  you come out as a happy customer.
• 12:28
  Yeah, that's fantastic.
• 12:30
  I'm, I'm intrigued by it, um, because it.
• 12:34
  I to tell you how intrigued I'm by, I, I, I, I had a slight, a slight
• 12:39
  moment, uh, Shauli earlier on when I was driving, uh, from the office
• 12:43
  back to the, the studio here.
• 12:46
  Um, and I, I knew you were coming on and I, I was, you know, I've got to
• 12:50
  the stage now where actually when we research guests, I use perplexity.
• 12:56
  And Perplexity has this feature where it talks to you now.
• 12:59
  Um, so it'll go away and it'll do a search and it'll come up with all this data.
• 13:02
  You press the headphone button and it just, it just reads it out to you, you
• 13:05
  know, and in, in quite a human manner.
• 13:09
  Uh, and you and I, one of my questions that I asked, and I I wanted to ask you
• 13:14
  this question 'cause I, I, I thought this was really fun when I realized what I'd
• 13:17
  done, uh, as I'm driving home, I went, well, but do humans actually trust ai?
• 13:24
  Um, and this is what I said to perplexity.
• 13:26
  I've got it up here.
• 13:27
  It said, do humans trust ai?
• 13:28
  Which is more of a philosophical question, I suppose.
• 13:31
  Um, but you're talking about some big upswings in buying behavior,
• 13:34
  which we'll get into that this kind of technology brings.
• 13:38
  But what is a human response to ai?
• 13:40
  It it, it was kind of lost on me for a minute that I was having
• 13:43
  this conversation with ai, right.
• 13:45
  Yeah.
• 13:46
  You can prove the point basically.
• 13:48
  Yeah, yeah, yeah.
• 13:48
  And then I just, I, I got out and I realized, I thought,
• 13:50
  oh, okay, this is interesting.
• 13:52
  And because this is just what I do now, I quite happily chat to ai, you
• 13:56
  know, a significant portion of my day inhabit, read content back to me.
• 14:00
  Um, or if I'm going on a walk, I'll just have a chat with ai.
• 14:03
  And it seems like.
• 14:07
  Humanity is getting more and more accepting of the, sort of the AI features.
• 14:12
  Uh, and I I wanted to sort of start there a little bit because
• 14:15
  I know you, your company started earlier than 2023, but obviously
• 14:19
  you connected with chat GPT in 2023.
• 14:22
  How have you found people's response to this?
• 14:27
  To AI or to, to the, um, to our solution in gen, like in specific
• 14:31
  our solution or AI in general.
• 14:32
  Yeah, specifically to your solution.
• 14:34
  'cause obviously that's where you've got the data.
• 14:35
  I mean, you are using AI now to drive that and I'm, I'm, I'm curious to know what,
• 14:40
  how people are responding now with the,
• 14:43
  So we definitely saw a huge transformation along the years.
• 14:46
  We started with 2020 where, you know, we went to customers and
• 14:50
  said, Hey, what about the idea of having your AI on your website?
• 14:53
  And a lot of the, a lot of the, you know, response we got was, uh, uh, oh,
• 14:58
  AI is never gonna be a thing, you know?
• 15:01
  We don't,
• 15:02
  Along with Bitcoin, that's never gonna take off either, right?
• 15:05
  yeah, or we said, uh, and they said, okay, yeah.
• 15:08
  How do you, you know, how do you, uh, envision that?
• 15:11
  And we try to under explain it would be a chat on the website
• 15:15
  and people said, a chat, AI chat.
• 15:18
  No way.
• 15:19
  That's, again, that's not never gonna be a thing that's a. Complete
• 15:23
  failure, you should go to voice.
• 15:24
  'cause Alexa is the next thing, by the way.
• 15:26
  So we had a, you know, a moment where we thought, okay, should we try to
• 15:30
  have the same solution on Alexa?
• 15:32
  Um, and basically allow brands to have an app on Alexa.
• 15:36
  That was
• 15:37
  part of the path we took.
• 15:38
  Uh, but we strongly believed in AI chats on, uh, on the websites.
• 15:43
  'cause we, you know, we had this, um, I would say vision
• 15:46
  that AI chat would be the thing.
• 15:48
  So we saw this big transformation from merchants that are.
• 15:52
  Uh, not believing at all to merchants that, uh, all of a
• 15:56
  sudden saying, Hey, we, we would be happy to be early adopters here.
• 15:59
  It's looks cool.
• 16:00
  Might be the future.
• 16:01
  Let's try it out to obviously today that, you know, we see huge brands,
• 16:05
  enterprise brands that are coming to the realization, okay, we need
• 16:08
  AI on the website and it's okay.
• 16:11
  That it's okay if we don't control everything.
• 16:13
  We would say it's
• 16:14
  okay letting go, because that was the biggest hurdle over the years.
• 16:17
  Like, is it gonna say things that we never like, uh, we're not gonna
• 16:20
  dictate every word it's gonna say.
• 16:23
  And, uh, it was hard for our big brands to, to accept that it was hard for
• 16:26
  s and bs to accept at the beginning.
• 16:28
  And now we're slowly getting to the maturity of that.
• 16:30
  So acceptance from merchants.
• 16:32
  And that's on the merchant side.
• 16:33
  From the shopper side, um, I would say shoppers also made, obviously
• 16:38
  big transformation started from.
• 16:40
  Think people thinking this is a human because there's no way
• 16:43
  the AI would speak like that.
• 16:45
  So they, they started speaking to humans.
• 16:47
  Um, and that happened a lot until a lot of our merchants, uh, a lot of our brands
• 16:52
  basically said, okay, let's write the word ai, because people get too confused
• 16:55
  and it's, and then they, they get, uh, upset when they figure out the truth.
• 16:59
  So they started using the word ai and then people were treating it like, um.
• 17:04
  A Google search.
• 17:05
  Red shirt.
• 17:06
  Red shirt.
• 17:07
  That's it.
• 17:08
  And that's what we got at the beginning.
• 17:10
  So people, you know, writing one word or two words, that's it.
• 17:13
  That's the, the most that, uh, they looked at it as, as a search, um, search bar.
• 17:17
  And we seeing that the full transformation today were people
• 17:22
  are basically giving them the ai, the full life story and it's okay.
• 17:27
  All their problems and how they were fighting with their wives and, and.
• 17:31
  And the AI listens, so it's okay.
• 17:34
  And, uh, they, I don't think they would treat the same.
• 17:37
  They treat humans the same way.
• 17:38
  I don't think they would be that open
• 17:40
  with writing everything.
• 17:41
  And if it's, um, you know, if it's products that are, you know, a bit
• 17:45
  sensitive or sizes that are a bit sensitive, they're okay with telling
• 17:48
  the ai they're, you know, they're, they're sizes and everything.
• 17:51
  And, uh, it's been amazing to see that that full adoption, that that happened.
• 17:56
  It's interesting you say that because, um, research here that
• 18:01
  I've got in front of me, what drives human trust in AI chatbots?
• 18:05
  Uh, there's four key areas that it says.
• 18:08
  One is, um.
• 18:11
  the technology has got better.
• 18:12
  The reliability and competence of that technology has also got better.
• 18:17
  And I think if you can connect that with integrity so you feel
• 18:21
  like actually this thing's on your side somehow you, you do well.
• 18:26
  Um, one of the things they said, which this is the, the, this connects with
• 18:30
  the two things that you've just said.
• 18:31
  And I, I'm, this really intrigued me because.
• 18:35
  They said one of the things was perceived empathy.
• 18:37
  Chatbots that seemed to understand and respond to user emotions, foster a
• 18:42
  stronger sense of trust and engagement, and the non-judgmental nature of chatbots.
• 18:49
  So you talked about putting your sizes in.
• 18:51
  Many people feel more comfortable disclosing personal or sensitive
• 18:54
  information to chatbots than to humans, as AI is seen as a lot
• 18:59
  less judgmental and more anonymous.
• 19:02
  Yeah, yeah, yeah.
• 19:04
  Which is, uh, pretty amazing.
• 19:06
  Yeah.
• 19:06
  I, I thought that was really intriguing, the fact that you've mentioned that.
• 19:08
  I, I, you see, they're, they're the things that I, I, I would've gone.
• 19:12
  Yeah.
• 19:12
  Well, it's gonna get me to my end point on the user journey quicker.
• 19:15
  'cause it's gonna, I mean, but the, these soft things, you know,
• 19:19
  like empathy and non-judgmental nature, make a big difference.
• 19:24
  But how you quantify that, I have no idea.
• 19:27
  You know, and I, I think it's quite fascinating that this is what's
• 19:30
  coming out in the research now.
• 19:32
  Yeah, so I think it's from the, the merchant perspective, it's
• 19:36
  quantified by top line revenue.
• 19:37
  That's pretty much it.
• 19:39
  Uh, saying in the end, seeing in the end that there's more revenue,
• 19:43
  there's bigger lifetime value as well.
• 19:45
  So, uh, and seeing all that actually happening and being able
• 19:49
  to test it and AB tested as well.
• 19:51
  So being able to say, Hey, this is actually increasing my revenue.
• 19:55
  I can see that before and after.
• 19:56
  Um, and yeah, there's, uh, there's no doubt that it's working.
• 20:01
  So if I wanted to, um, get started maybe with something like, you
• 20:08
  know, like what you guys do,
• 20:12
  let's go through some of the, the sort of the, the technical side
• 20:14
  of things, Shauli, if we can like.
• 20:16
  Yeah.
• 20:17
  Do I need to have like a certain data set?
• 20:21
  Do I need to be a 'cause years ago, I'd say a few years ago, years ago, like
• 20:25
  it was decades last week, last Tuesday, you needed a really big data set.
• 20:30
  And the more data you had, the more accurate it was.
• 20:32
  'cause that was all based on machine learning.
• 20:34
  Um.
• 20:36
  Do we still need big data sets?
• 20:38
  Is this something that would resonate for a smaller e-commerce brand?
• 20:41
  Does it work specifically for, say, clothing brands?
• 20:44
  But if you're a single product site, does it work as well?
• 20:47
  What, what sort of things have you found work really well,
• 20:51
  um, with the, the AI system?
• 20:54
  It's a great question.
• 20:55
  I get that question all the time.
• 20:57
  So, um.
• 20:58
  People ask, Hey, is I have only one product?
• 21:00
  Does that mean that, uh, I don't need it as much?
• 21:03
  Now, the the answer I would say is like, if you open the retail store, would
• 21:08
  you not have shop assistance there?
• 21:10
  And, uh, they would say, of course I would like, you know, it's a, it's a
• 21:13
  mandatory thing in, in a retail store.
• 21:15
  There's no way to not have shop assistance because they help, they educate, they,
• 21:19
  they do whatever is needed to make sure that the customers, uh, in the end buy.
• 21:24
  And it's exactly the same.
• 21:25
  So if you have one product, most likely that product is going to be
• 21:29
  very unique product that needs some convincing, needs, some education.
• 21:34
  As opposed to a retail store.
• 21:35
  Uh, the clothing store, we have thousands of, of skews.
• 21:39
  Uh, it's very easy to understand, right?
• 21:41
  You, you see a, a shirt and that's pretty much it.
• 21:44
  Uh, but there's a lot of them.
• 21:46
  So over there
• 21:46
  the problem is different.
• 21:48
  Might be choice, paralysis, problem over a educational problem, but either way.
• 21:54
  Shop assistant in real life would be able to help with that.
• 21:57
  And same in the same way.
• 21:59
  AI shop assistant, it's the same, same thing.
• 22:02
  It helps with the same problems if there are too many products.
• 22:04
  Let me help you with recommendation.
• 22:06
  Let me help you narrow down results if there's a few products, but
• 22:10
  there're, let's say very expensive.
• 22:13
  High price points and there's a lot of convincing that has to happen.
• 22:17
  AI is amazing in that because it is there with its empathy and knowledge of the
• 22:21
  product and complete specs of the product.
• 22:24
  So able to under, to explain what's the difference between that and
• 22:27
  that, and why you should get, you know, the higher level, uh, you
• 22:31
  know, the better tv, for example.
• 22:33
  Uh, so the AI is there to, to do all that and help in any
• 22:37
  type of, any type of brand.
• 22:39
  So we actually see success.
• 22:41
  By all different verticals.
• 22:42
  So from uh, electronics to uh, to apparel to, um, dog food, anything.
• 22:51
  That's, um, and, and does it matter about the data set size?
• 22:57
  Like if I was just starting a new store today, would it work or do
• 23:01
  I need like a million rows of data for it to have any kind of meaning?
• 23:06
  No.
• 23:06
  So, um, also good question.
• 23:08
  So what we do is we connect, uh, to the retail, uh, e-commerce store.
• 23:12
  So Shopify Connection, one click integration.
• 23:15
  We already have the entire, uh, catalog ingested inside.
• 23:19
  Uh, same with, uh, purchase history.
• 23:21
  So we get and take the purchase history at the last couple of months
• 23:25
  to have all that data ingested to understand what people buy.
• 23:29
  To understand, truly understand the catalog.
• 23:31
  Then the AI also cross all the pages of the website, so.
• 23:35
  Any product pages, collection pages, uh, even block pages,
• 23:39
  anything to have that information.
• 23:42
  And that's the starting point.
• 23:43
  That's in one click, nothing.
• 23:45
  And then of course, if, uh, the, the me, if merchants want to add
• 23:49
  more information, they're able to add in more Excel information.
• 23:52
  But that's only if they, they need to and only if there's missing information.
• 23:56
  But to get, get going, you don't need to do, have nothing, basically
• 23:59
  just your, just your own website.
• 24:01
  That's it.
• 24:02
  And I guess the thing gets, uh, AI is, is one of these things that gets
• 24:05
  smarter the more we use it, right?
• 24:07
  Yeah,
• 24:08
  yeah.
• 24:08
  Yeah, yeah, yeah.
• 24:09
  So it, it learns during the process.
• 24:12
  So a lot of things that we actually highlight is that once we start, when
• 24:16
  they, once the AI is on the website, uh, the engagement rate goes up and up, uh,
• 24:20
  and we typically see around 3% of the.
• 24:24
  Visitors on the website will talk to our ai.
• 24:26
  So that's, that's a lot of people and that brings in a lot of, uh, new
• 24:31
  knowledge about how shoppers, uh, buy and what they're interested in and so on.
• 24:36
  And also highlights missing information, things that shoppers ask about.
• 24:40
  And the AI doesn't have the information because it's not on the website.
• 24:44
  Uh, what we do is that we highlight that information in
• 24:48
  our, uh, management console where.
• 24:50
  Merchants can see, okay, people ask about this and that there's no information
• 24:53
  on the website to explain that at all.
• 24:55
  And then merchants can add that information later on using, uh, using
• 24:59
  the tools that we, uh, give them.
• 25:01
  Fantastic, fantastic.
• 25:03
  Ladies, gentlemen, let me just say, if you are enjoying the show, uh, and you are
• 25:07
  in fact in e-commerce yourself, whether you're just starting out or whether you've
• 25:11
  been around like me for a little while, whether you use, uh, show, Liz system
• 25:15
  or whether you don't, wherever you are.
• 25:17
  Uh, if you are in e-commerce, we have something called cohorts,
• 25:21
  um, which I'm a part of.
• 25:24
  We have a UK cohort, a US cohort just started.
• 25:29
  And also one in Australia.
• 25:31
  So, uh, New Zealand, the a NZ one, as we like to call it.
• 25:35
  Um, it's free to join.
• 25:37
  Uh, there's more information on the website, ecommercepodcast.net.
• 25:40
  But if you wanna come hang out with other e-commerce entrepreneurs, ask
• 25:43
  your questions, share your insights and thoughts, uh, then do come join us.
• 25:47
  It's quite a fun little place just to come and chat, meet people, and we're
• 25:50
  starting up new cohorts all the time.
• 25:52
  Um, so yeah, just go to the website, ecommercepodcast.net and, uh, find
• 25:56
  out more information about it.
• 25:57
  We'd love to see you in there.
• 25:59
  So Shauli, um, as you were talking, one of the things that sort of struck me, I
• 26:04
  suppose, was, um, was persuasion, right?
• 26:09
  This sort of, this old fashioned word of persuasion.
• 26:12
  Rob, Robert Kini, you know, the, uh, persuasion.
• 26:16
  Um, and if I'm selling a single product that's expensive and I
• 26:19
  need a, I need to persuade people.
• 26:22
  I can see how AI works, but I also get that there's a space for vending
• 26:26
  machines, you know, that sell bottled water, because that's a, that's
• 26:30
  not, it's not, is it a product?
• 26:31
  Yes, I suppose it is, but it's, it's, it's just, it's water in a bottle, isn't it?
• 26:35
  You don't, I don't need someone to sell me that.
• 26:36
  I just need a quick, easy way to just, to buy it, which I think, what is,
• 26:40
  what Amazon's become good at over the years, you know, that's where you go
• 26:43
  to if you wanna buy your equivalent of the bottle water, I think is Amazon.
• 26:47
  But one of the things I've noticed Amazon do.
• 26:49
  Uh, and I think most of us have noticed this over the last few months, is
• 26:52
  their AI shop assistant, haven't they?
• 26:55
  I, I, you know, so they're, they're obviously thinking, yeah.
• 26:57
  We, we, we should probably add this to our side ourselves.
• 27:00
  Yeah.
• 27:01
  Yeah, they added Rufuss.
• 27:02
  Yeah.
• 27:03
  Yeah.
• 27:03
  It's doing a great job.
• 27:05
  I wonder, I dunno if they was rufuss, the name of the guy in Bill
• 27:09
  and Ted's, um, excellent adventure.
• 27:11
  Um, the, the sort of the guy.
• 27:13
  Anyway, I'm just showing my age a little bit there.
• 27:15
  I just go, I just wondered if that's where they got the name from.
• 27:17
  I dunno why I thought about that.
• 27:18
  I just did.
• 27:19
  Um, but it, it strikes me that what I love with, with companies like yourself,
• 27:24
  Shauli, is you make technology accessible.
• 27:27
  So it's not just Amazon that can benefit from it.
• 27:30
  Now sure.
• 27:30
  They've got gazillions to spend on the development, you know, and,
• 27:33
  and, and God bless them, you know?
• 27:35
  Um, but you know, we, we don't have to keep giving Jeff our money, do we?
• 27:40
  And so what you're doing is you're leveling the playing field and making
• 27:42
  this, um, accessible for e-commerce.
• 27:46
  And this is one of the things that excites me about technology at the moment
• 27:49
  is, is just the ease of accessibility that we, that we have, um, and.
• 27:57
  I quite like that, if I'm honest with you.
• 27:59
  I think that's quite a nice thing to actually happen.
• 28:02
  Um, and so yeah, I, I appreciate you doing it.
• 28:05
  Um, one question, uh, I suppose that comes out of all of this, then.
• 28:12
  Where's it going to?
• 28:14
  Because at the moment, you know, we've got chatbots fairly soon we're gonna be
• 28:17
  talking to AI like I do with Perplexing.
• 28:19
  You're not gonna be able to distinguish it between a human voice and a, an AI voice.
• 28:23
  And then I see it is we're gonna have video calls with AI because it's crazy
• 28:28
  what Google can do with video now.
• 28:30
  And so
• 28:32
  in your product roadmap, where's, where's all this going to do you think?
• 28:36
  So the more, obviously there's more adoption towards, uh.
• 28:40
  Towards AI and towards, you know, towards usage of ai.
• 28:43
  So we're on top of that.
• 28:45
  And one of the things we're coming out with soon in uh, Q4 is voice to
• 28:49
  voice, uh, full, uh, integration.
• 28:52
  So you're able to shopper, you're able to just talk to the same way
• 28:55
  you talk to per complexity, same exact idea, uh, just on your website.
• 29:00
  So just.
• 29:01
  On e-commerce websites, that's the next thing.
• 29:03
  But that's like, that's very short term, uh, roadmap.
• 29:06
  Uh, the longer roadmap and the way I see things, uh, develop in the future
• 29:11
  is that there's gonna be a, a portion of the, um, there's definitely gonna
• 29:16
  be a portion of the traffic that actually will never go to the website,
• 29:20
  but we'll have a conversation, uh, you know, using perplexity, using chat pt,
• 29:25
  they will have to talk to the website.
• 29:28
  So what we're working on and started working on is, um, it's called
• 29:32
  an MCP Model Context Protocol.
• 29:34
  It's the way AI actually, uh, talk to other ai.
• 29:37
  Basically, uh, in some big, some portion of the traffic will actually have an agent
• 29:42
  to agent conversation so that the shopper will actually use its own tool, complexity
• 29:47
  charge pt, and that tool will speak to other agents, other agents on the website.
• 29:53
  What we're working on is we'll be able to represent the brand and give
• 29:56
  them the agent to be able to do that.
• 29:59
  So that's again, some portion of the traffic.
• 30:02
  Of course, a lot of the traffic would still come from Facebook
• 30:05
  campaigns, Instagram campaigns, TikTok, that's still gonna be,
• 30:08
  uh, that's still gonna stay there.
• 30:10
  But the chat or the search traffic is slowly migrating.
• 30:14
  People see that towards chat PT
• 30:16
  Mm.
• 30:17
  right?
• 30:18
  And we want to enable merchants to have their representation.
• 30:22
  In those platforms.
• 30:24
  So again, the AI of those platforms will speak to our AI that represents
• 30:28
  the brand, represents the merchant, and the merchant needs to make sure
• 30:31
  that, uh, obviously there's more, uh, more revenue for the merchant.
• 30:35
  This is, this is where it, it starts to get quite deep and quite fascinating.
• 30:40
  And so, um, and ladies, gentlemen, if you've not.
• 30:43
  If you've not heard of CPS before, it's worth just, actually just going
• 30:46
  onto YouTube and just watching a quick explain, a quick explainer video about
• 30:50
  what they are, um, this ability for AI to, uh, in effect talk to other
• 30:58
  applications or other bits of software on your behalf and get information back.
• 31:04
  It's kind of like APIs, but on speed in some respects, isn't it?
• 31:07
  It's kind of, it's the next sort of level.
• 31:12
  I think it's a really interesting technology if it catches on and it, and
• 31:16
  I see it starting to catch on and the fact that you are, uh, talking about
• 31:20
  this show Lee, and about developing these cps, I think is quite fascinating.
• 31:25
  Um, because you are right.
• 31:27
  It's the fact now, I mean, my fa the, the AI of choice for me is
• 31:32
  not actually chat GPT anymore.
• 31:33
  I use C Claude, I use clawed a lot and actually clawed.
• 31:37
  Um, were Claude the ones that sort of founded the whole MCP
• 31:40
  thing anyway, whichever way,
• 31:42
  I've integrated a whole bunch with Claude.
• 31:45
  I don't even have to open up my email anymore.
• 31:47
  I can just say to Claude, I'll just, what's in my inbox that I need to
• 31:50
  look at and just get rid of anything that I don't need to know about.
• 31:54
  I, I, and it goes away and it reads your email and he goes, well read these,
• 31:57
  and I've thrown those away, you know?
• 31:58
  Brilliant.
• 32:01
  It's, it's, it's the most extraordinary thing and I think.
• 32:05
  The fact that you, you can, you are thinking about doing that with e-commerce,
• 32:10
  I think is actually really quite exciting because I think you are right,
• 32:14
  we are using chat, GPT or Perplexity or Claudes now to research products.
• 32:20
  Um, and I think if there's one thing that we've learned from TikTok and one
• 32:24
  thing we've learned from Instagram is actually when you build these platforms.
• 32:28
  Make it so people can buy in the platform.
• 32:30
  Right.
• 32:31
  If you, if you really wanna monetize it, make it so people can buy in
• 32:34
  the platform, which Instagram we're a bit slow to do, let's be fair.
• 32:38
  Um, and I, I, I think it's quite extraordinary.
• 32:41
  So yeah, I Do you think it's going that way?
• 32:43
  That we will be able to buy products in our chat, GPT in our clawed models?
• 32:49
  Definitely, definitely.
• 32:50
  It's already happening.
• 32:52
  I know that.
• 32:52
  Um.
• 32:53
  A lot of companies are moving that way to, to make sure that that
• 32:56
  happens and Chedi is all for it.
• 32:59
  Uh, Chedi wants to kill Google, basically, uh, search, uh, you know, Google
• 33:05
  shopping and Google search in general and bring their, the traffic their way.
• 33:08
  So they're definitely moving that direction.
• 33:11
  And, uh, that's why our, our job is to enable brands to, to have,
• 33:14
  to be able to compete with us.
• 33:16
  'cause otherwise we always, you know, the, the brand that doesn't have
• 33:19
  that representation, which is lost.
• 33:22
  And, uh, yeah, it's definitely going that way.
• 33:25
  The portion of this search traffic, for sure.
• 33:27
  No doubt.
• 33:28
  Again, there's, there's other tr other, you know, other traffic
• 33:31
  sources, email, uh, social that's gonna stay in their, their domain.
• 33:36
  But the search traffic is slowly moving from Google.
• 33:42
  And yeah.
• 33:44
  Which is fascinating, isn't it?
• 33:46
  It just, I mean, you do wonder what Google, I mean Google's obviously
• 33:49
  got Google Gemini, which they're trying like crazy to get everybody
• 33:52
  to use and integrate and everything into Google for the same reason.
• 33:55
  They wanna hold onto, I think that search traffic.
• 33:59
  Um, and to be fair, they probably got access to way more data than
• 34:01
  every man, you know, and they should be able to make it work.
• 34:05
  But it's, it's gonna be.
• 34:08
  AI is gonna be the, the sort of the next thing, isn't it?
• 34:10
  Everyone's always wanting to know what the next thing is, where's the next
• 34:13
  source of customers gonna come from?
• 34:15
  It was emailed.
• 34:16
  Then Google Search came along and then um, Facebook came along, and
• 34:20
  then it was Instagram, then it was tick, and we sort of go through these.
• 34:23
  Oh, right, what's the next one?
• 34:24
  I need to get my head around.
• 34:26
  And it, it, it very much feels like it's gonna be ai, doesn't it?
• 34:30
  With these, like you say, everyone's sort of thinking about this, like,
• 34:34
  how do I get chat GPT to know that I exist so that when someone asks about
• 34:39
  product X, you know, we, we come up.
• 34:41
  I think it's, um, there's a big opportunity for companies isn't there?
• 34:45
  If they, if they can crack that early doors, I would've thought.
• 34:48
  Yep.
• 34:49
  Yeah, so I think it's super important to be on top of, uh, the
• 34:52
  technology and understand where it's going and be ahead of the curve.
• 34:56
  'cause that can obviously, uh, help with competition and uh, I think
• 35:01
  companies should always, merchants should always think of how to be
• 35:03
  ahead and definitely not be behind.
• 35:05
  So don't be late for the party.
• 35:09
  That's the title of today's podcast, ladies and gentlemen.
• 35:11
  Do not be late to the party.
• 35:13
  So the um, how long do you think it'll be before you have the MCP technology?
• 35:19
  When are we gonna start to see something like that come to play?
• 35:22
  So it obviously has, has to go also with adoption of that, of the, the traffic debt
• 35:28
  buys, uh, through Cha pt, through Claude.
• 35:31
  Um.
• 35:32
  We're seeing that somewhere in 2026, it's gonna become something.
• 35:36
  Uh, so we're developing it ahead, so we'll be there.
• 35:39
  So once it's, uh, the adoption is there, once shoppers actually want to buy, uh,
• 35:44
  without viewing the website, then we'll be there and we'll be able to offer that.
• 35:48
  So we'll already have early customers that are using that specific feature.
• 35:52
  Yeah.
• 35:53
  Yeah.
• 35:53
  Uh, fantastic.
• 35:55
  Fanta, I'm very excited by that.
• 35:56
  And I'll be keeping an eye out on the website to understand
• 35:59
  what is going on there.
• 36:00
  'cause it, I do think you're onto something.
• 36:02
  I really do.
• 36:02
  I think that's, uh, that's quite clever.
• 36:05
  Um, yeah, no, it, one of the things, I mean, sort of rewinding
• 36:08
  back a little bit, so we've talked a little bit about the future, if
• 36:11
  we come back to the present day.
• 36:12
  Um, one of the things, uh, that I asked you again before we hit record was,
• 36:18
  what's the one mistake we're all making?
• 36:21
  Um, and you said that it was, that we're thinking that AI is just
• 36:24
  really about customer support only.
• 36:26
  Do you wanna expand on that a little second?
• 36:29
  Definitely.
• 36:30
  Um, so again, our offering is to have AI that helps with sales on the website.
• 36:35
  Uh, AI is a chat bot, AI that, that's on the text medium.
• 36:40
  And a lot of brands, when they, when we offer that to them or we
• 36:43
  have a conversation, a lot of, uh, lot of marketers, head of
• 36:47
  Ecomms will say, Hey, oh, okay.
• 36:50
  That's chat.
• 36:51
  Chat is none of my business.
• 36:53
  Sorry.
• 36:54
  Chat belongs to the CX department or the customer support department and will
• 36:59
  actually will not even understand that it is there to also help with sales.
• 37:03
  And this is the main function.
• 37:04
  We actually, uh, promote AI that helps with sales.
• 37:07
  It also helps, helps with support.
• 37:09
  No problem.
• 37:09
  If someone wants to know their order status, no problem.
• 37:12
  Uh, but it's there to mainly make sure that the top line is, is higher,
• 37:17
  that we increase revenue, increase conversion rate, and average order value.
• 37:21
  That's the main thing.
• 37:22
  Uh.
• 37:23
  That's usually, um, not, uh, I would say ignored or like
• 37:27
  that possibility is ignored.
• 37:29
  So I think that's the number one mistake is that they're handing
• 37:31
  off the conversation to support instead of keeping it themselves
• 37:35
  and saying, I'm the owner of this.
• 37:37
  I'm the owner of conversion, I'm the owner of, uh, of sales on the website,
• 37:41
  and I should use every tool possible, especially new tools that are not coming
• 37:45
  out, uh, that will help me do my job.
• 37:49
  Yeah.
• 37:50
  No, that's great.
• 37:51
  I, I, and I get that, I understand that, um, there has to be a mental
• 37:56
  shift, isn't there in the, in the.
• 37:57
  Ahead of the guy or gal who's, who's running the whole shebang and,
• 38:02
  and, and getting up and running.
• 38:04
  One crazy thought that came into my head sort of sideways there.
• 38:07
  Um, Shauli, as you were talking,
• 38:11
  is there a site out there?
• 38:14
  I dunno if you know the answer.
• 38:14
  And ladies, gentlemen, if you know the answer, I'd be curious to see it.
• 38:16
  That actually you go to the site and it is purely AI driven.
• 38:20
  There is no, there is no navigation, right?
• 38:23
  Where you just, you literally go on the site.
• 38:26
  It's an e-commerce site.
• 38:28
  It's all conversational.
• 38:30
  Has anyone done that?
• 38:32
  And I'm curious to know what the results are.
• 38:34
  So there's no nav, there's no products, there's no store, there's
• 38:37
  no shop by category or, or whatever.
• 38:40
  It's just literally, welcome to the store, tell me what you want.
• 38:45
  I'm your concierge and I'm gonna go away and I'm gonna start and, and I'm
• 38:48
  gonna start to build this for you.
• 38:51
  So I specific, I personally don't know of any website that has made that shift yet.
• 38:56
  I truly believe that this is the future.
• 38:58
  Okay.
• 38:58
  The future is there.
• 39:00
  So, um, our solution, by the way, allows brands to have that ability.
• 39:04
  So if they on mobile, that's how it looks at the moment.
• 39:07
  The, the shopper speaks to the ai, it goes on full screen and mobile.
• 39:11
  And the AI does everything for the shoppers.
• 39:13
  So adding to cart, showing products.
• 39:16
  Even moving to checkout.
• 39:17
  So moving between different pages so the AI can actually, uh, completely, uh,
• 39:22
  replace the navigation of the website.
• 39:24
  There's no need for that anymore.
• 39:25
  So the ability is there, uh, and I truly believe that we'll start
• 39:29
  seeing more and more websites that will say, Hey, you know what?
• 39:32
  I don't need the actual website anymore because especially on mobile, by the way.
• 39:36
  Desktop, it's a different thing.
• 39:37
  You can see a lot of products all at once.
• 39:39
  It's nice on mobile.
• 39:40
  It's not on mobile.
• 39:41
  You can see one product at a time and you have to switch, you have to flip between.
• 39:45
  Dozens, hundreds of different products, right?
• 39:48
  And, uh, the ability of having AI is that AI is able to narrow down those results,
• 39:54
  have a conversation saying, you know what?
• 39:56
  We've got thousands of products.
• 39:57
  Let me ask you a few questions, uh, about yourself to try to know you so I
• 40:01
  can, uh, recommend you something, right?
• 40:03
  So that, uh, experience is obviously much, much better than viewing
• 40:08
  thousands of products on mobile.
• 40:10
  And this is the shift that's going on.
• 40:12
  Truly believe that next year we're gonna see some, uh, websites that are gonna
• 40:15
  be a hundred percent conversational.
• 40:18
  I'm, I'm actually, as you're talking, I'm actually thinking, I, there's a
• 40:21
  few websites that I have where I'm thinking, how can I make that happen?
• 40:25
  Just as an experiment.
• 40:26
  I'd be really curious to see what the, uh, what the results were.
• 40:30
  So.
• 40:31
  I'm, I'm gonna have a little ponder on that.
• 40:33
  One of them is actually on Shopify, so I'm kind of like, I wonder if I could, anyway.
• 40:38
  I will just now go down a rabbit hole in my head, which is probably not helpful.
• 40:41
  Uh, but surely, listen, I I, as I say this regularly to guess, but I,
• 40:46
  I, I genuinely mean it all the time.
• 40:48
  It just feels like we're just getting started with the conversation.
• 40:51
  Uh, and I'm, but I am aware of time.
• 40:53
  So, uh, if people wanna reach you, if they want to connect with you, if
• 40:57
  they wanna find out more about hello rep.ai, um, how do they do that?
• 41:02
  What's the best way to reach you?
• 41:04
  So go on our website.
• 41:05
  hellorep.Ai.
• 41:07
  Um, and if you talk to sales and from certain, uh, stage, you're gonna
• 41:12
  be talking to our sales and we're going to instruct you on how to, uh.
• 41:16
  To, uh, just optimize your account better.
• 41:18
  By the way, it's a fully self serve platform plug and play.
• 41:22
  So, uh, you know, it's super easy to, uh, to, um, interact, to go live.
• 41:27
  We offer 30 day free trial, super important, and we offer, uh, ROI
• 41:32
  guarantee annual your results.
• 41:33
  So we guarantee ROI of five x on on your results basically.
• 41:38
  So if you can't see an increase in sales.
• 41:40
  At least five times the, uh, price point, the, the tier, uh, um, value.
• 41:45
  Then you won't have to pay us.
• 41:47
  Simple as that.
• 41:48
  So there's no risk on your side, and we offer 20% off, uh, to
• 41:52
  any of listeners of the show.
• 41:54
  So please mention that you, uh, you, you know, you heard on us on the
• 41:58
  show, um, and you'll get to 20% off.
• 42:02
  Um, yeah,
• 42:03
  Brilliant.
• 42:03
  There you go.
• 42:04
  Can't say further than that.
• 42:05
  Uh, so yeah, so the website again is hellorep.ai.
• 42:10
  Um, Shauli listen, there's a couple of things I need to do before we sign off.
• 42:12
  Number one is I want to ask for the question for maps.
• 42:16
  This is where you give me a question.
• 42:17
  I. And I go away on the wonderful social media, and I'll answer
• 42:21
  the question over there.
• 42:23
  As I've said to people over, over the months we've been doing this,
• 42:26
  ask me any question you like, what's your question, my friend?
• 42:29
  Since, uh, you're fan of, uh, American football now, uh, I'm gonna ask you,
• 42:36
  um, what, um, what, what do you think is the, why is American football better
• 42:41
  than English soccer or vice versa?
• 42:44
  And, uh, what tips would you, uh, give to someone who's also new
• 42:48
  to, uh, American football and, uh.
• 42:51
  Doesn't know much about it and how to get more, to be more of a fan of,
• 42:54
  uh, this new sport for me at least.
• 42:57
  Okay.
• 42:57
  Very good question.
• 42:58
  Very, very good question.
• 43:00
  Uh, I'm, I'm, and again, I'm trying to think how I would answer
• 43:02
  this, but let's not do that now.
• 43:03
  I'll do that on social media.
• 43:04
  So if you've not done so already, come follow me on LinkedIn at Matt Edmundson.
• 43:08
  Uh, and we will post the content there at some point.
• 43:11
  Uh, the, the second thing I like to do, Shauli, right at the end of the show.
• 43:16
  I call it now, saving the best tool.
• 43:17
  Last, what's your best tip, your best strategy, um, for our listeners regarding
• 43:23
  this whole topic of AI in shopping, uh, that we've not already covered.
• 43:28
  I want to give a, give them the most insane value, the best value to those
• 43:31
  that listened right till the end.
• 43:32
  What would it be?
• 43:35
  I would say always listen to, um, to what's out there.
• 43:38
  Always explore new tools.
• 43:39
  Be ahead of the curve.
• 43:40
  Don't be a lagger.
• 43:41
  It's very important, uh, and just evaluate and truly evaluate tools.
• 43:47
  In their sophistication, in the value that they bring.
• 43:50
  So value is very important.
• 43:52
  Don't just jump into because to something, because it has a nice buzzword, but
• 43:56
  actually like try to and see the value.
• 43:58
  And if it brings value, then it's great.
• 44:00
  If it doesn't, then explore other options.
• 44:02
  Um, that's my tip for delay.
• 44:05
  I love that and this, this describes half my life at the moment, is just
• 44:09
  trying different things with different.
• 44:12
  Uh, uh, different pieces of software and just figuring out what's
• 44:16
  working well for us and ditching what's not working well for us, um,
• 44:19
  which is, is super, super helpful.
• 44:22
  So, uh, Shauli, thank you so much for joining us.
• 44:25
  My friend genuinely loved the conversation.
• 44:27
  Uh, I thought it was fascinating, uh, really intrigued to see where it goes.
• 44:31
  And all the best with hellorep.Ai and, and let me know when you
• 44:34
  get the MCP thing working.
• 44:36
  Will do.
• 44:36
  Will do.
• 44:37
  Thank you.