Launching a Hardware Brand: How Ergatta Got Their First 500 Customers
Tom Aulet is the Co-Founder and CEO of Ergatta, the leading game studio for home fitness.
A graduate of Vanderbilt University with a degree in Spanish and Economics, Tom began his career teaching English in Spain before moving into economic consulting at Cornerstone Research. He then joined MediaMath, a marketing technology company, signing new business deals, overseeing revenue EMEA and LATAM, and ultimately building and running their global Media Agency business.
Amid the demands of his career, Tom struggled to find a fitness routine that was both practical and engaging.
Teaming up with two…
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