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Latest / Mastering CS: Candid Leader Insights

Ep 80 | Evgeniya Ioffe

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Evgeniya Ioffe, Head of Customer Success at Bites, a training and communication platform for frontline teams. As one of Bites' earliest employees, Evgeniya has worked across Customer Success, Product, Support, and Sales before stepping into her current leadership role. She shares how those experiences shaped her approach to customer relationships, why Bites built its own Customer Success platform, and why focusing on customer outcomes—not product features—is the key to long-term success.

What You’ll…

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