
How to Sell Memberships on Black Friday, interview with Heartbeat CEO Murtaza Bambot
Getting someone to join your membership on Black Friday is only the beginning: what happens next needs to give them a reason to stay. Murtaza Bambot, founder and CEO of Heartbeat, shares how to connect your offer with the first week inside your community, drawing on examples of paid waitlists, group onboarding and annual membership promotions.
You’ll learn what to plan before the sale, how to communicate the value beyond your content library, and where email can help members take their next step. A practical conversation for course creators, coaches and consultants selling memberships this…
The skinny
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