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Turn Your Hobby into a Lead Pipeline That Prints Money · The Real Estate Agent Playbook

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  what if I told you your next 10
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  most amazing clients are in your life already
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  and you don't even know it
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  the truth is in this day and age
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  there's leads
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  there's all these different ways to generate business
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  however the one that we overlook is the one that we
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  probably have the easiest access to
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  because it's about taking one thing that you do
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  where there's people where it's social
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  and turning it into a pipeline that prints money
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  stay tuned
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  what's up guys
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  I'm Jeremy Kane with the real estate agent playbook
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  thank you so much for tuning in
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  as you guys know this is right up my alley
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  so I absolutely can't wait to share this with you
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  I have an entire course that
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  people have started plugging into
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  and agents have taken my first part of the pillar
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  of the sphere of influence
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  and implemented it and had closings within 3 weeks
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  if you want information on that
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  there's a free webinar below
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  it'll take you through and lead you into my course
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  please check that out but for now
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  please like comment
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  subscribe share this with anyone
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  as you know
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  I give away all of my free advice here on the channel
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  on the podcast if you're listening on the road
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  please don't have your eyes on the YouTube
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  you can totally check it out
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  wherever podcasts are distributed
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  and definitely share with your favorite agent alright
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  so let's get into this why does this matter
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  we have so much going on in our lives
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  everything we're all busy
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  we're doing the thing and at the end of the day
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  when we are interacting with people
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  and having conversations
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  those are much more convertible opportunities than
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  you know calling
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  you know dialing
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  driving for dollars door knocking
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  doing those things
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  when we are at a place where there are people
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  so parents at your kiddos school activities
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  at their you know
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  extracurricular activities
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  at their sports at their band
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  at their clubs whatever that is
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  when you're sitting there watching them enjoying the
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  you know taking it in
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  I do this all the time at my kids gym right
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  my kids are at gymnastics 12
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  14 hours a week whatever it is
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  and I'm building relationships and we're poor
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  and people are seeing me working
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  and they're asking me questions and
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  you know all the things
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  so it's legitimately an opportunity for me to prospect
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  while I'm doing something that I have to do
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  as a parent because that's my duty okay
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  if you're not a parent I get it
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  don't leave yet right
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  if you're not a parent
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  maybe you're involved in a church group or you know
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  volunteering somewhere or you know
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  working out at a gym or something
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  whatever you do where there are people
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  I want you to be ultra present
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  and understand that you can build a business
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  right there and not be the shady
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  slimy sales kind of feel
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  that's exactly what I teach in my course
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  you know where to find that below
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  but let's kind of talk about this
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  think about it the ability to be in one place
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  to fulfill your entertainment needs
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  or whatever needs you're fulfilling
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  and build a business that is
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  you know unimaginable
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  that's exactly what you can do
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  if you just put the right focus
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  put the right focus on this
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  if you put the right focus on
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  you know putting the energy in the effort forward
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  you don't have to do something that's huge in grandiose
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  you can just do the things that you wanna do
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  a little bit more intentional
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  and absolutely take your business to the next level
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  so here's the deal you've tried this before
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  you don't fully
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  understand how that didn't work out for you
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  but maybe it hasn't or you're nervous okay
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  a few things in common mistakes that people make is
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  first and foremost
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  are the agent that is always talking about real estate
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  infiltrating real estate into
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  you know the conversation and always being like yeah
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  this is what you know is going on today
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  you know do you wanna buy or sell
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  do you know anyone who wants buy or sell
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  that is not how you build a relationship
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  it's very salesy it comes off as aggressive
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  and the truth is like when people are in that mode and
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  you know it's a social thing
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  they will start to see you as a different
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  you know
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  salesy human so the first thing is don't ask anyone
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  you know hey
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  do you know anyone who wants to buy or sell
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  that is not the option that is not what we do
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  you want to lead with value
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  and that is basically leading out with it an open hand
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  next we often times get into this transactional
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  you know kind of feel right
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  it's not relational it's
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  I need to have this transaction or a new transaction
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  or
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  I am not going to be able to put food on my kids plate
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  in 60 days or I'm not gonna be able to pay
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  for what I need for my health
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  or whatever
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  so we become more trans more and more transactional
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  and I get it but the ultimate
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  game in this business is the long game right
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  talking with people being a resource having them
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  you know
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  naturally understand that you are in real estate
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  what I do is I try and provide value
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  my my goal is to help every single person that
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  sitting in the bleachers at my daughter's gym class
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  to build their business
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  to help with their life to get them
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  you know the perfect salon
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  you know that they need to go to
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  to fix their hair
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  or the favorite restaurant or whatever
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  I want to be that connector
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  if I have something or I have knowledge of
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  you know
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  small business or somebody and I can make a connection
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  that's gold for me because that's
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  when I am becoming a resource for all things
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  not just transacting in real estate
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  so that's huge and then the next piece is okay
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  you're gonna be super passive
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  you're not gonna talk about it
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  you're not gonna do anything
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  and you're just waiting for business to come
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  maybe you'll pay $200 to slide a little ad in the
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  you know PTA newsletter
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  but you don't do anything with it right
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  or you don't you know
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  draw attention it's just Jeremy Kane real estate
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  blah blah blah
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  right and so being you cannot be passive
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  can't be over aggressive right
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  and we can't be transactional
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  those are the common mistakes
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  so how do we do this and you know
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  I will tell you that next week
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  um on this
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  you know same YouTube channel and podcast
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  I have Taylor Bunny who will come on
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  and she talks all about turning her Crossfit
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  gym into an absolute gold mine right
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  so this will be a little bit of a different perspective
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  but somebody that's actually doing it
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  not me um
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  and she will go through her entire process
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  how she's making multiple six figures from that
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  but for now let's go into this three part framework
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  and then maybe next week you can tune in
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  and see exactly how she put it into action
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  and see how this works so first and foremost
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  the framework collaborate with other business owners
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  small business
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  owners who are out there hustling or entrepreneurs who
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  who understand what
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  the power and the purpose of a referral is
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  those are the people we wanna reach out to
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  and it's not reaching out to hey
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  I'll send you referrals you send me referrals it's hey
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  how can we partner together and reach our communities
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  and bring more value based on what each of us do right
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  I as a real estate agent someone you know
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  let's take a bakery a local bakery for instance
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  I as a real estate agent
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  have clients moving into your market area right
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  I can you know provide what your bakery sells as gifts
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  and just introduce them to it
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  I can you know maybe you can provide a discount
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  I can provide a discount I can have a tab
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  I can do a lot of different things
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  to incorporate a bakery
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  which has nothing to do with real estate
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  into the transaction so as we kind of progress
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  certainly
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  other things that are involved in real estate
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  transaction the lenders
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  the inspectors all the things
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  but don't sleep on the community partners
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  when we're talking about entrepreneurs
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  who want to build their business
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  how can I collaborate with other business owners
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  so that we can be double the voice
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  double the you know
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  the drive and have work together in partnership to grow
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  right that's an absolutely massive value add
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  to those people that you do connect with right
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  whether it's you know
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  at the gym when I'm sitting there and I'm like hey
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  I'm gonna go over to you know
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  Susie's Bakery
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  anybody want anything that's promoting the business
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  or when they do transact I'm providing them you know
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  great goodies and stuff like that
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  or maybe we're gonna do a YouTube collab
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  or maybe we're gonna do an event together
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  or maybe I need a bakery to
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  you know come to the
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  come to an event that I'm hosting for agents
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  or whatever it is you can start to see that
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  no matter what the business is
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  you can incorporate it in some way
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  shape or form
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  because you are dealing with real humans coming into
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  your market and that really goes crazy
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  so
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  you're providing a service and value to your clients
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  but what are you doing for the bakery
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  you're building that business
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  and so what are they gonna do
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  they're gonna you know
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  also refer clients to
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  so it's multifaceted as you grow this
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  to collaborate with community and industry partners
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  for the very reason that even if it's just like hey
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  what's the best Mexican restaurant in town
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  I can say
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  you know a restaurant that I enjoy that I've been to
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  that I know the owner hey
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  talk to Johnny he's the owner
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  he'll take great care of you tell him I sent you right
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  all of those things are really important
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  as we move forward
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  and collaborating with the brother business owners
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  just makes it little less lonely
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  right so the next thing is sponsor events right
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  sponsor an event
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  bring them into your events do things together right
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  this is your trusted resource for this you know
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  lenders and agents right we're gonna have this event
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  the lenders gonna be there whatever you know
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  maybe the lenders
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  you know provides the Easter eggs
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  and you provide the food or whatever
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  that looks like as you do
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  if you're working on these instead of running ads
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  you're reaching more spheres
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  just by partnering with different people
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  that make sense that are
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  you know on the same same page
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  but ultimately
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  small business owners that wanna grow together
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  and then of course
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  the most important thing is to show up
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  and just be present right
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  if you're present where you already are
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  where you're doing what you're doing
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  you can actually have 100%
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  you know success rate
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  getting people to know where your brand
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  be a little more passive if that's your personality
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  ultimately
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  I just talk to people they know I'm a real estate agent
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  they see my brand they came up to me and asked me
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  you know how's the market or whatever
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  I turn that into a prospecting
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  you know
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  deal and that goes a million miles for my business
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  right and we talked about this with Taylor
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  in the next episode so definitely tune into that
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  but those are the three step frameworks right
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  ultimately be present right
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  show up without selling volunteer
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  pitch in partner with other business owners
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  collaborate with other business owners
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  do the thing do it together
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  um and then finally sponsor some events
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  do some things like that
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  sponsoring doesn't have to be all financial
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  um it can just be showing up
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  it can be volunteering it can be doing anything right
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  it can ultimately be going to eat right
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  that's part of showing up
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  um that's part of all of those things
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  and so that's huge for you
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  as you kind of put this plan together
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  okay so now let's get into mindset
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  you guys know my very favorite piece of all of this
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  right the mindset needs to be
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  I'm going for the long game right
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  short term agents hunt
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  long term agents cultivate those relationships
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  they water the grass they understand that yes
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  while I do need to put food on my table
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  that person is ultra connected
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  and if I just go for the sale
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  and he doesn't have anyone
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  or she doesn't have anyone
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  that relationship goes nowhere
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  but if I go for the relationship
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  I nurture that relationship
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  I water the grass I break bread
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  I do all the things as we build
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  I serve them I
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  you know
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  frequent their restaurant or I send my clients to
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  you know their mechanic shop
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  whatever it is right
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  if I'm doing that we will absolutely see that this is
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  you know cultivation
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  just think of this you take one thing from this video
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  if I talk to somebody
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  maybe I mean an influential business owner right
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  and I'm like hi
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  I'm Jeremy Jeremy Kane Holmes real estate agent boom
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  they're gonna ask me how the real state market is
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  if I just spew hell
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  it's great whatever that's not gonna work
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  you need to start asking questions slow down
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  listen to what they're saying
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  ask them why they ask whatever you do right
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  those tactics are all in my course
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  they're all over the internet
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  you you can find them everywhere
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  but once you have this conversation and you know
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  you introduce yourself some whatever
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  think if you go immediately to a sales
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  what can you give me right
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  what can you give me in the form of people that
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  you know who are buying or selling
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  that's not how we want to cultivate a relationship
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  instead we can start talking about it
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  you can demonstrate your expertise
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  you can tell stories you can tell your experience
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  you can ask them what they do for work
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  you can kind of keep this conversation going
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  and flowing
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  so that they walk away from that being like
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  I wanna you know have a one on one
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  I wanna grab coffee with you right at network event
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  whatever it is and there's
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  there's more to the story to that relationship
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  if you take it that way verse hey
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  you know you know
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  anyone who wants by yourself kind of hurting
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  kind of don't have a ton of experience
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  whatever that is so
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  how you have these conversations in your mindset
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  around cultivating them is absolutely a game changer
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  in your real state business
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  so I hope that that kind of sunk in as we go right
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  we have all of the information here
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  to outlast any cold call any Zillow
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  any open house strategy any of that
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  if you can just dial in and have these little
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  micro spheres of people that you are connecting with
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  and have and dialing it in
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  so that is huge
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  right and so if you can take that a hobby
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  an interest right
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  a gym a church
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  a bunko night uh
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  you know ladies night
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  a wine tasting uh
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  you know brewery tour
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  a trivia night
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  anything that you can think of where there are people
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  you can turn this into a massive thing
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  oh Jeremy
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  but it's only 10 people well
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  if you get eight out of those 10
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  to believe in your brand
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  to understand the value you bring
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  to be your megaphones to their spheres
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  think about how you just
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  took that 10 person group into an infinity uh
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  funnel for your pipeline for your business
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  and that's what it's all about
• 14:50
  you wanna hear about how this is exactly
• 14:53
  put into motion next week
• 14:55
  Taylor Bunny on the show you've got to see it
• 14:58
  until then like comment subscribe
• 15:00
  we'll see you next time bye bye