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How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413
The playbook for building a sports team just changed…and most brands aren’t thinking big enough.
Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.
Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women’s sports fans behave differently, how merch becomes a leading indicator of demand, and…
The skinny
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