Lori McDonald Went From NASA Engineer to 20-Person Agency Founder - #19
Today we talk with Lori McDonald, founder of Brilliance Business Solutions. A 20-person ecomm marketing agency.
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00:00 We Sold Out — Then Hit a Wall
00:19 NASA to Founder: Lori’s Unlikely Career Pivot
00:49 The Brutal “Hobby vs Business” Moment
04:11 The Price Increase That Changed Everything
06:20 Know Your Numbers or Stall Your Growth
08:27 Fixed Bid vs Hourly: What Actually Protects Margins
11:24 “Success Plans”: Win-Win Retainers That Work…
The skinny
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