Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
How Asking for a Meeting Agenda Unlocked the Real Buyer
In this episode, Lucas and Luna unpack the story of a software rep who kept losing momentum in discovery calls because the real decision-maker was hiding in plain sight. The fix wasn't a clever pitch or a discount — it was asking the buyer to share the meeting agenda before every call. That single ask forced the buyer to name who would attend, what they cared about, and why they were really meeting. The hosts break down why the agenda request works as a diagnostic tool, how it shifts power dynamics, and how to phrase it without sounding pushy. They also share a practical template…
The skinny
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