Latest / The Rainmaking Podcast
TRP 134: Sales Free Selling with Steve Fretzin
In this episode of The Rainmaking Podcast, host Scott Love speaks with Steve Fretzin, legal business development coach and author of Sales-Free Selling, about how professionals can attract and convert clients without feeling like a salesperson. Steve explains that many lawyers and professionals resist business development because they associate it with aggressive sales tactics. Instead, he presents a structured, relationship-driven approach that focuses on asking the right questions, building trust, and allowing clients to convince themselves that they need your services.
Key topics include…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.