Latest / Flow State Business / The warning flare I got from Instagram (and what I did)

Transcript

The warning flare I got from Instagram (and what I did) · Flow State Business

• 0:00
  Okay, guys.
• 0:00
  I need to tell you about a dream I had a couple of days ago, which led to a really crazy 24 hours, which led to me questioning so much around my business and some decisions that I've been making in the last 12 months specifically.
• 0:19
  And I am really, really just noticing that there's some kind of a warning flare specifically for me And I'm taking that, and I wanna be able to also share it with some of you, because it wouldn't be fair if I saw a warning flare and didn't tell anyone about it, right?
• 0:38
  It's like, of course you would tell the people around you,"Hey, guys, in case this is relevant, please take this on board." Anyway, so first I'm gonna tell you about the dream that I had, and then I need to tell you what happened a few hours after I woke up from it.
• 0:51
  And I'm gonna do it in that order because that's the order it happened in.
• 0:54
  And yeah, it's crazy.
• 0:57
  So this is the dream.
• 0:59
  I'm asleep, and I'm inside this enormous, beautiful cathedral-looking building.
• 1:07
  I'm talking like old, massive, chunky stones, high ceilings.
• 1:12
  It could have even been like a university.
• 1:14
  You know, like the old Oxford University style building.
• 1:18
  And basically, it just represented something that had been standing for hundreds of years, and it feels really permanent.
• 1:25
  It feels like it's so sturdy.
• 1:27
  It's always gonna be there.
• 1:29
  And so I walk into the building, and there's this huge, like, arch window, and I remember looking out into the gardens.
• 1:36
  It was very Harry Potter.
• 1:37
  And there were people just in the middle of this gorgeous courtyard.
• 1:41
  They had sorority collegiate flags, and you know, they were kind of doing their thing.
• 1:46
  I was like, "This is amazing," and I continue on with this tour.
• 1:49
  And as I'm standing near this arch window, I notice that the building starts to feel shaky.
• 1:56
  And I've been in an earthquake before in LA.
• 2:01
  It wasn't a huge earthquake, but it was, like, at least four on the Richter scale, so enough to kind of feel like, whoa, that was something.
• 2:07
  And I hate that feeling.
• 2:09
  It, like, is this rolling feeling underneath your feet.
• 2:13
  Like, it suddenly just… Everything is just very weird.
• 2:17
  Anyway, that's what I felt in the dream, like there was an earthquake coming.
• 2:21
  Then all of a sudden, in the distance, I saw a huge stone fall on the inside of the cathedral.
• 2:28
  It caused, you know, screams and everything, and then all of a sudden the whole structure was shaking, and I was freaking out.
• 2:35
  People were freaking out.
• 2:36
  And I remember thinking like,"There's people over there near this library section. I need to get over there and help them." But I couldn't because there was a crack between me and them now.
• 2:47
  And all these people were there going, "Lean the other way, lean the other way," and they didn't lean the other way, and then it was… It just fell on them, basically, and I'm like,"Oh my God." So then I knew I was in real danger.
• 2:58
  And then I could see the exit from where I was.
• 3:02
  I could see if I had run really fast, like straight line, I could get out the door.
• 3:07
  And I was, like, sort of freaking out because I wasn't sure whether that was the right thing to do, whether I should stay in the building.
• 3:16
  'Cause you know how sometimes when you read earthquake advice, stay in the building- Underneath big thick furniture or in a doorway and just let it pass.
• 3:26
  Don't try and run out of a doorway 'cause that's typically, you know, where it's weakest and where everything, the structure, will actually fall.
• 3:33
  But I was like, "It's so close.
• 3:35
  I could just run outside and be done with it." Anyway, eventually I ran out the door, and I don't know if I made it out the door because the second I was at the threshold, everything faded to black, and I woke up.
• 3:49
  Damn it.
• 3:50
  So I don't know whether that was the right decision or not, but I think this is kind of the point.
• 3:54
  I woke up, and I couldn't shake it.
• 3:56
  It was, like, already 5: 00 AM, so I was like, "You know what? Fuck it. I'm just gonna get up and watch the tennis." But you know that feeling where the dream is technically over but your body's still not caught up yet?
• 4:09
  It was, like, already 5: That was the feeling I had all morning, and I was telling Michael about the dream.
• 4:14
  It was, like, already 5: I was trying to process what it meant.
• 4:16
  It was, like, already 5: Do you guys do this as well?
• 4:17
  It was, like, already 5: So I'm, like, asking AI, like, "What does this dream mean?" And it was, like, breaking it all down for me.
• 4:22
  It was, like, already 5: I'm, "Mm," I'm like, "This is really interesting." I still felt very unsettled, so I did my journaling and my meditation in, like, straight after I dropped Teddy off at school.
• 4:31
  It was, like, already 5: And I just remember moving around the house that day feeling like I was waiting for something without really knowing what it was.
• 4:38
  It was, like, already 5: But I must say now upon reflection, it did feel like it was something to do with obviously structure, but the structure of something in my life that I had built.
• 4:48
  It was, like, already 5: And yeah, I don't know.
• 4:50
  It was, like, already 5: It was just, like, a very weird few hours.
• 4:52
  It was, like, already 5: Anyway, so I'd done a number of coaching calls in the morning, then I decided I would go to the gym.
• 4:57
  It was, like, already 5: Went to the gym, then my phone starts to blink with this notification.
• 5:02
  It was, like, already 5: And I'm like, "That's weird." I usually turn all notifications off.
• 5:05
  It was, like, already 5: I literally have none except text messages and sales.
• 5:11
  It was, like, already 5: But this one came from Instagram.
• 5:13
  It was, like, already 5: Like, I am certain I do not have notifications on for Instagram.
• 5:17
  It was, like, already 5: But anyway, the icon popped up, preview said something that looked a little menacing, and it said, "We added a restriction to your account." I was like,"This has to be a mistake." I tap into the… I could not have tapped faster, basically.
• 5:36
  It was, like, already 5: I tapped into the notification.
• 5:38
  It was, like, already 5: It said, "We added a restriction to your account.
• 5:42
  It was, like, already 5: You can't share links. Ends on the 30th of September, 2026." That's a full month.
• 5:50
  It was, like, already 5: So I would've… I think I got this on the 31st of August, and literally it said that I couldn't share any links for a full month.
• 6:00
  It was, like, already 5: So this means no DMs, no link in stories, no ManyChat, nothing.
• 6:05
  It was, like, already 5: I could not even share, like, a link to any free stuff, let alone my paid stuff.
• 6:11
  It was, like, already 5: So no link outs to YouTube, to the podcast.
• 6:14
  It was, like, already 5: Crazy.
• 6:15
  It was, like, already 5: So underneath that, there's a little button that says, "Why did this happen?" So I clicked on that, and then up comes this community standard policy saying, "You have posted against our community standards, and the specific standard that you have gone against is the standard of deception and fraud." Can I just say, I don't know what other standards there are, what other code of conducts there are, but that one in particular just froze me in my steps.
• 6:47
  It was, like, already 5: Like, I was stepping on the treadmill, and it froze me in my steps.
• 6:51
  It was, like, already 5: I had to stop the treadmill and just properly read this again and again and again.
• 6:56
  It was, like, already 5: And then underneath that button, there's another little hyperlink, and it, it says, "See rule." Okay, so I'm gonna click on that.
• 7:03
  It was, like, already 5: That See Rule button, when I tapped onto it, it gives examples of this policy, and it's… I'll read this out to you.
• 7:12
  It was, like, already 5: It specifically says, "Are misleading people about their chances of profiting from financial investments." Like, I'm an investments manager?
• 7:23
  It was, like, already 5: Okay.
• 7:24
  It was, like, already 5: What?
• 7:25
  It was, like, already 5: I'm reading this going,"This is so weird." And then specifically investments was classified as money laundering.
• 7:34
  It was, like, already 5: Um, what?
• 7:36
  It was, like, already 5: Uh, anyway, I'm still in disbelief 'cause I'm just l- literally looking at the screenshot now, and then I'll tell you some other stuff that I've felt after having read that for a little bit.
• 7:44
  It was, like, already 5: So I think I went through all the, the whole stages of processing grief, anger, all of those things, I swear.
• 7:53
  It was, like, already 5: And, um, yeah.
• 7:54
  It was, like, already 5: And, and then I went,"Okay." I was like, "Cool.
• 7:57
  It was, like, already 5: Drive back from the gym, chill out, get Michael's head on it," because I know that he's much more grounded than I am when it comes to this stuff.
• 8:07
  It was, like, already 5: And I just noticed at the bottom of the screen, there was, like, a countdown, and it said, "You've got 29 days left to request a review." And the whole time I'm reading this, in the back of my head, it suddenly occurred to me that that was the uneasy feeling that I was waiting for.
• 8:25
  It was, like, already 5: It really did feel like that beautiful Oxford University library cathedral thing that I was in was coming down around me.
• 8:33
  It was, like, already 5: Like, everything that I knew was certain, everything that I had built strong foundations was going through that real rolly earthquakey feeling.
• 8:43
  It was, like, already 5: So the other thing that made it so much worse, this is the part that was just, ugh, was the day before my Mini Offer Machine workshop was meant to go live where I was, like, delivering something live- This is when that happened.
• 8:59
  It was, like, already 5: So I was delivering the mini offer workshop on the 1st of September.
• 9:03
  It was, like, already 5: This happened on the 31st of August, and my brain immediately went to, "Oh my God, I need to pull the workshop. I cannot teach this tomorrow. I have to deal with this meta restriction, and also I have to deal with other subconscious beliefs that are coming up right now." And it- and that's also what I wanna share, because my first actual thought was that I really… who am I to stand up in front of a room of people and teach them a business model when the platform that I mainly show up on has just told me that I'm in violation, and more so than that, I'm a money laundering fraud?
• 9:43
  It was, like, already 5: And I don't know, you guys, like this is quite vulnerable even to share because there's a part of me that's like I hope I never, ever, ever, ever get perceived that way online.
• 9:52
  It was, like, already 5: There's so much narrative out there around coaching scams and it being like, uh, you know, what's it called?
• 9:58
  It was, like, already 5: Like pyramid scheming, and, you know, everything's sort of got its own little economy, and everything's so cliquey online, and people are just, once they're successful, they just sell success, and they're all just fakers.
• 10:09
  It was, like, already 5: This is exactly what I've been heavily trying to avoid for years, like five, six years since coaching really blew up, and I just didn't even want to associate with people who were kind of in these certain cliques in, in the coaching world.
• 10:26
  It was, like, already 5: And here I am now being told by Meta that I'm one of those people, and I know that I'm not, you guys.
• 10:31
  It was, like, already 5: But, you know, like in the, in the back of your mind, just this stuff comes up about selling and showing up and claiming who you are and being an authority, and basically everything I talked about in the last episode.
• 10:44
  It was, like, already 5: You know, actually kind of hilarious 'cause I'm like, "I know who I am now." But then listening back on that now, I realize, wow, this is… Obviously, this was something that I didn't even know was laying right there under the surface.
• 10:58
  It was, like, already 5: You know, like this whole thing about feeling afraid that I'm gonna be called a fraud or a scammer, and oh my gosh.
• 11:06
  It was, like, already 5: Anyway, so I end up being talked out of this catastrophizing by my lovely husband, and he's like, "Seriously, run the freaking workshop," and if anything, this is a fantastic opportunity just to show people that this stuff happens in business.
• 11:22
  It was, like, already 5: You're… It's… You're not breaking down the whole business model, as in it's not broken.
• 11:27
  It was, like, already 5: It's a tech issue.
• 11:29
  It was, like, already 5: It's something that you probably need to just go speak to your compliance team about, which is so funny and so true.
• 11:34
  It was, like, already 5: It's like if I was in a big corporation, it would be like I need to call up legal, tech, compliance, PR, and work out what's going on, and it's not like that's the end of that.
• 11:45
  It was, like, already 5: But it was also a really good opportunity to potentially share with my audience that this stuff happens and what we do as a way to bounce back from it, which I'll get to in a second.
• 11:56
  It was, like, already 5: But I also, you know, just really wanna make sense of the fact that sometimes these warning flares come up, and they show you where you're vulnerable, definitely at a subconscious level, and where beliefs can be worked on, but also at a business level.
• 12:13
  It was, like, already 5: And, you know, I think, like one, because I really took that word fraud and hung onto it, which is a horrible word to use given, you know, there's actual fraudsters out there.
• 12:27
  It was, like, already 5: But I had to really remind myself that I'm here to help people, and I'm a solo business owner.
• 12:34
  It was, like, already 5: Me and my husband, we built it from the ground up.
• 12:37
  It was, like, already 5: We've bootstrapped the whole thing.
• 12:39
  It was, like, already 5: We've put eight years behind this.
• 12:40
  It was, like, already 5: We've grown with honesty and, you know, all the things like authenticity, and we've shared every part of the journey, and there's no truth to me being a fraud.
• 12:50
  It was, like, already 5: So I had to say that a few times.
• 12:53
  It was, like, already 5: But also looking at putting all my eggs in the Instagram basket, so to speak, which I've been very vocal about, extremely vocal about it.
• 13:02
  It was, like, already 5: I really had to peel back on a lot of layers back in 2024, and I had to close down my Facebook group.
• 13:11
  It was, like, already 5: I had thousands of people in there.
• 13:13
  It was, like, already 5: I wanted to And just go much easier and not spend so much time on LinkedIn, and stick to my one podcast episode a week, and, you know, all the things.
• 13:23
  It was, like, already 5: You know, you'll know.
• 13:24
  It was, like, already 5: I've talked about it inside of Cut Simplify Scale, if you guys read that e-book that I wrote.
• 13:29
  It was, like, already 5: And I think in some ways, I'm still processing it, so if you guys are getting any pings from me, please send that through.
• 13:35
  It was, like, already 5: Send me a message on Instagram and things, 'cause I know you guys are so intuitive.
• 13:39
  It was, like, already 5: But in some ways, it's the universe letting me know it's okay to start diversifying again, especially to do with social media, because this was so Instagram focused.
• 13:49
  It was, like, already 5: So I'm trying to work out if that's what the universe is trying to tell me.
• 13:52
  It was, like, already 5: Although in saying so, obviously I've got you guys here, I've got my YouTube channel, I've got… LinkedIn's always there, so whenever I post I do get pretty decent engagement.
• 14:01
  It was, like, already 5: It's just not a key part of my strategy.
• 14:03
  It was, like, already 5: And lately, if I really think about it, I've peeled back on posting so much on Instagram.
• 14:08
  It was, like, already 5: Like I'm not on there daily, for example.
• 14:10
  It was, like, already 5: Just a couple of times a week, and then I jump on and post to stories once a day.
• 14:14
  It was, like, already 5: Takes me 10 minutes.
• 14:16
  It was, like, already 5: So maybe that's what it's trying to tell me.
• 14:18
  It was, like, already 5: I think that's where it's landing, to, to kind of be like, "Girl, it's safe to come out of this cathedral that you've built, and you've done a really great job." And cathedrals represent mastery and masonry and, you know, all the things that's like, okay, you've done this.
• 14:32
  It was, like, already 5: Come out now.
• 14:33
  It was, like, already 5: So yeah, it's… I, I think this kind of thing is not lost on me, where we can put a lot of our personal branding into one platform.
• 14:43
  It was, like, already 5: But also, yeah, I think it just really did shake me, is, is something that I want to say.
• 14:49
  It was, like, already 5: And it's not like, "Oh, I'm so resilient. I just bounced straight back." I didn't.
• 14:52
  It was, like, already 5: You can probably still hear it in my tone of voice, where it's like, I wonder why that happened.
• 14:55
  It was, like, already 5: But I know why that happened.
• 14:56
  It was, like, already 5: So, okay, this is where it gets also deeper for me spiritually, and I don't want to skip past it just because it makes the episode sort of like less tidy.
• 15:07
  It was, like, already 5: But the dream that came first, like if the restriction had come first, then I dreamt about the building falling down.
• 15:16
  It was, like, already 5: That's just my brain processing a stressful day, right?
• 15:18
  It was, like, already 5: Like, that's just what happens.
• 15:20
  It was, like, already 5: That's nothing.
• 15:21
  It was, like, already 5: That's normal.
• 15:21
  It was, like, already 5: That's how we process a little bit of scariness.
• 15:25
  It was, like, already 5: And it wasn't even a dream about Instagram per se.
• 15:29
  It was, like, already 5: Like, my guides didn't send me a little meta logo, you know, cracking in half and, and being so obvious in that way.
• 15:37
  It was, like, already 5: Like, they sent me a building, a really old, really beautiful, very permanent looking building that I had chosen to walk into assuming that it would hold.
• 15:47
  It was, like, already 5: Of course you assume that it would hold, and you go into any old building in Europe and you think, "Yeah, it's fine." Like, you just wouldn't think any less of it even though it's been there for hundreds and hundreds of years.
• 15:58
  It was, like, already 5: So to me, that's Instagram.
• 15:59
  It was, like, already 5: That's the platform that I've built inside of my business for eight years, and that's never once given me a reason to think, you know, it might not hold, and it looks so established.
• 16:09
  It was, like, already 5: But if I'm really to think about it, one of my really, really good mum friends, she's a florist.
• 16:15
  It was, like, already 5: She's been in Vogue.
• 16:16
  It was, like, already 5: She has done celebrity weddings.
• 16:19
  It was, like, already 5: She's very booked out here on the Gold Coast, and she had her Instagram account taken away from her.
• 16:25
  It was, like, already 5: Just a horrible, just horrible, horrible… Someone hacked into it, changed all her passwords.
• 16:31
  It was, like, already 5: She's been back and forth with Instagram, has been with the meta teams, and she's… It's just been like over four and a half months now.
• 16:38
  It was, like, already 5: She can't get it back.
• 16:40
  It was, like, already 5: So when she told me that, and she was crying, and she was so upset, and she was swearing face off, like, it made me go,"Oh my gosh," like, "That's really scary, and I hope that never happens to me." And you know, you protect yourself from it, and it's like, that's never happening, that's never happening.
• 16:55
  It was, like, already 5: But- You just can't imagine it.
• 16:58
  It was, like, already 5: You can't imagine that being taken away.
• 17:00
  It was, like, already 5: I know some of you have had or heard those experiences before as well.
• 17:04
  It was, like, already 5: So if I think about it, that was, like, my first warning flare.
• 17:08
  It was, like, already 5: Then it was like… Yeah, I feel like then it was the dream was the second warning flare.
• 17:13
  It was, like, already 5: So we don't want it to be third time's the charm, right?
• 17:15
  It was, like, already 5: So it's like, okay, I'm just gonna really, really take note now.
• 17:19
  It was, like, already 5: And I think that's what most of us do, where we kind of see things, we hear things, we don't… We want to ignore things, and then we just leave it.
• 17:27
  It was, like, already 5: And I just wanna say, like, don't leave it.
• 17:30
  It was, like, already 5: If you've got anything like this where it doesn't have to be about this in particular, but if there's anything in your business that intuitively is dinging at you, and it's being shown to you in several different ways, like through people in front of you or dreams and things like that, take part of… Take note of it, I should say.
• 17:49
  It was, like, already 5: All right.
• 17:49
  It was, like, already 5: So I'm gonna talk about how I got the restriction lifted.
• 17:53
  It was, like, already 5: This is all within 24 hours.
• 17:54
  It was, like, already 5: So it, it's so funny saying it now that it's like, guys, it took less than a day.
• 17:59
  It was, like, already 5: But also, I think I know why it was less than a day.
• 18:03
  It was, like, already 5: So let me tell you what I actually did, because I want this to be useful and not just a story about my feelings and spiritual meanings.
• 18:08
  It was, like, already 5: But I want to also tell you what to do if you did face this.
• 18:13
  It was, like, already 5: I requested a review, and I did that through My verified account.
• 18:20
  It was, like, already 5: So I do have a verified account.
• 18:23
  It was, like, already 5: I pay about 20 bucks a month for it, whatever it is.
• 18:26
  It was, like, already 5: It's gives you the blue tick.
• 18:27
  It was, like, already 5: It looks really lovely.
• 18:29
  It was, like, already 5: You know, it's… It looks… You look authorized.
• 18:31
  It was, like, already 5: They do the checks on you.
• 18:32
  It was, like, already 5: And I've been back and forth.
• 18:34
  It was, like, already 5: I'm like, "Is it really worth it? Do I need this tick?" I'm so glad that I've got it for this particular reason, ah, because if you didn't have this, then you just go through this automated process, which basically just gets through other bots.
• 18:48
  It was, like, already 5: This, you're actually getting to an actual human, and because I'm Meta-verified and I've got, like, this business standard, I think it's important that you consider this if you don't want something major like this to happen.
• 19:03
  It was, like, already 5: My friend who I spoke about who is a florist, she did not have a verified badge, and it was ultimately very impossible for her to even get in front of a human at the Meta teams.
• 19:17
  It was, like, already 5: So I'm really glad I've got that blue tick, and I, again, I've heard so many stories from people about verification who just get bounced around who… Sorry, without verification who just get, gets bounced around, you know, automatic systems for weeks, and there's no one to speak to.
• 19:34
  It was, like, already 5: I got to speak to someone almost instantly, almost instantly.
• 19:38
  It was, like, already 5: So on the 31st of August, I got this, and on the 31st of August, I also… Like, it was a bit of back and forth in chat, and they said, "Can you show us the screenshots?" And then I wrote, like, this really, really to-the-point message just saying, "I've looked at my account.
• 19:57
  It was, like, already 5: There is nothing fraudulent.
• 19:59
  It was, like, already 5: I am a verified business.
• 20:01
  It was, like, already 5: I have used Instagram since 2019 actively.
• 20:06
  It was, like, already 5: I have never, ever had a restriction on my account prior.
• 20:10
  It was, like, already 5: All the claims I make on my Instagram, I have receipts.
• 20:13
  It was, like, already 5: I have proof.
• 20:15
  It was, like, already 5: You, you can see my social proof." You know what it was as well, what I think it might be?
• 20:19
  It was, like, already 5: I share a lot of images of my Stripe accounts and of my income accounts.
• 20:24
  It was, like, already 5: I'm not the only one who does it.
• 20:26
  It was, like, already 5: As you probably see, a lot of business owners do it, and it's just part of our marketing.
• 20:31
  It was, like, already 5: I, I don't know if that's triggered it, but I don't know.
• 20:34
  It was, like, already 5: Like, sometimes you just think,"Is it that?" So I'm just gonna keep an eye on that.
• 20:39
  It was, like, already 5: Anyway, so I wrote this little short message, and they were back and forth, and they're like, "Let me check the account." Then all of a sudden, within like 10 minutes, they're like, "Refresh your account.
• 20:47
  It was, like, already 5: Log in and log, log out and log back in." And then a notification popped up, and it said, "We have now removed restrictions from your account." And I was like,"Okay." And it said, "See note." Open the note, and the note literally says, "We found that our technology made a mistake when adding restrictions to your account." That's it.
• 21:12
  It was, like, already 5: Technology made a mistake.
• 21:13
  It was, like, already 5: That's their words.
• 21:13
  It was, like, already 5: Okay?
• 21:13
  It was, like, already 5: It's… That's all they said.
• 21:13
  It was, like, already 5: There was nothing else.
• 21:13
  It was, like, already 5: So it was over almost as fast as it started.
• 21:24
  It was, like, already 5: The link restriction was supposed to run until the end of September.
• 21:28
  It was, like, already 5: Now, in my catastrophe moments, I was like, "My God, what am I going to do? It's gonna be a whole month without links." I almost didn't even wanna appeal it because I'm like, is it even worth it?
• 21:41
  It was, like, already 5: Is it, like, this helpless situation?
• 21:43
  It was, like, already 5: 'Cause I've heard so many of those stories where you just get bounced around.
• 21:46
  It was, like, already 5: Oh my God, just do the damn thing, guys.
• 21:48
  It was, like, already 5: Like, I don't know about you, but I just procrastinated, and I just needed my energy to settle, but I finally did it, and then there you go, got it lifted.
• 21:55
  It was, like, already 5: I do wanna say, though, that it really scared me to my bones, and I'm not taking this one lightly.
• 22:04
  It was, like, already 5: I'm gonna do some stuff about it.
• 22:07
  It was, like, already 5: And Oh, yeah.
• 22:11
  It was, like, already 5: I just, I wanna say to you don't panic and all that, but I did truly panic.
• 22:15
  It was, like, already 5: I was messaging my assistant, Deb, and I was like, "Oh my God, I just wanna let you know what happened." 'Cause, you know, she sometimes posts stuff for me and puts links out.
• 22:25
  It was, like, already 5: So, oh, maybe like just being able to process that with somebody else was extremely helpful too.
• 22:30
  It was, like, already 5: Like both Deb and Mike helped me so much.
• 22:32
  It was, like, already 5: It worked out for me, and it… things always work out for me.
• 22:36
  It was, like, already 5: I think it worked out for me, however, because I had certain systems in place.
• 22:42
  It was, like, already 5: I was verified, I acted fast, I had evidence, I did belief work.
• 22:49
  It was, like, already 5: I could see that I wasn't fraudulent.
• 22:51
  It was, like, already 5: I had to like reverse that belief very quickly, otherwise I think that may have stuck around and might have made me a little shaky in my appealing of it all.
• 22:59
  It was, like, already 5: And, you know, I didn't wanna freak out online about it and tag Instagram and make it this big thing like,"Oh my God, guys, Instagram blocked me," and, you know, done this big reel about it.
• 23:11
  It was, like, already 5: A lot of this was just done in complete silence.
• 23:13
  It was, like, already 5: Like even the day after, when I did present the Mini Offer Machine Workshop, I didn't mention it there'cause it was just too fresh.
• 23:20
  It was, like, already 5: I was like, "I just need like a week to process what just happened here." And I think the only reason why I feel really good about where I'm at with all this is because I have diversification in my business.
• 23:33
  It was, like, already 5: Like it's that old adage of diversify where you hang out both short-form and long-form.
• 23:40
  It was, like, already 5: So I have this podcast, you're listening to it right now, which is exactly my point.
• 23:45
  It was, like, already 5: I have YouTube, I have LinkedIn, I have an email list.
• 23:48
  It was, like, already 5: If Instagram had gone dark for a month, I'd already honestly worked out my plan.
• 23:52
  It was, like, already 5: I'm like, "Cool, I'm gonna have to triple down back on LinkedIn. I'll tell you guys on Instagram that you can't get links, and this is how you get links." I would email my list and tell everybody what's happened and, you know, we can't boost anything on Meta, so I would just ramp up Google ads perhaps and/or ChatGPT ads and things like that.
• 24:15
  It was, like, already 5: So, you know, there was a pretty fast contingent plan in place, and that to me also felt very good.
• 24:22
  It was, like, already 5: It was like testing out what would we would do in like a disaster recovery situation.
• 24:27
  It was, like, already 5: So yeah.
• 24:29
  It was, like, already 5: Anyway, diversification is not a nice to have.
• 24:34
  It was, like, already 5: It's a must-have.
• 24:36
  It was, like, already 5: And my favorite formula ever, and I talk about this in all of my courses and with my mastermind, one short-form platform, two long-form platforms is my formula.
• 24:46
  It was, like, already 5: And I'm very glad that I've got my two long-form platforms are on totally different, you know, like universes, so to speak.
• 24:55
  It was, like, already 5: Like the podcast runs on its own universe.
• 24:57
  It was, like, already 5: I've got YouTube, which runs off Google.
• 24:59
  It was, like, already 5: Obviously short-form Instagram, which runs off Meta.
• 25:03
  It was, like, already 5: And then I've also got my secondary short form, LinkedIn, which is run off Microsoft.
• 25:07
  It was, like, already 5: So they're all on different planets.
• 25:09
  It was, like, already 5: They don't interconnect.
• 25:10
  It was, like, already 5: So if you're like, "No, I've got two short-form. I've got Facebook and Instagram," like they're the same.
• 25:15
  It was, like, already 5: And so it's like all of my Facebook links wouldn't have been working if I was still on Facebook.
• 25:20
  It was, like, already 5: So yeah, it's just something to be super aware of.
• 25:23
  It was, like, already 5: But don't wanna like just be like, "Ah!" Do these things.
• 25:27
  It was, like, already 5: If you've been thinking about getting verified, this may be a sign.
• 25:29
  It was, like, already 5: If you're like, "No, still not worth it," totally up to you.
• 25:33
  It was, like, already 5: So I'm not gonna send you off to go and build five channels this week because that's Um, how people end up doing nothing well.
• 25:42
  It was, like, already 5: But what I would actually encourage you to do, like the first thing, is to get as much as possible a verification of your platform, but also diversification of how you're showing up and how you wanna show up.
• 25:56
  It was, like, already 5: If you've got an email list, I'm gonna be doing it this week, I'm gonna be, um, getting my list off the platform.
• 26:03
  It was, like, already 5: I'm just gonna download my email list just in case, just, just out of, you know, uh, due diligence and having a big email list that I already have, like, sitting on a Google Drive, for example, and not sitting on my email platform.
• 26:17
  It was, like, already 5: And yeah, I think if I could only keep one thing from my whole business, it would be the email list.
• 26:26
  It was, like, already 5: I would hate to choose obviously, but that's really where I find a lot of incredible conversations have come in the last 12 months, and where I can share a lot of cool stuff that's going on in the business where high conversion really happens.
• 26:40
  It was, like, already 5: The second thing is, yeah, definitely think about where long form is for you, and I will continue, continue saying that long form is what has really changed the way that I sell in my business, and why I'm not needing to be so reliant on short form.
• 26:58
  It was, like, already 5: The third thing is do a link audit.
• 27:00
  It was, like, already 5: So just know where every single one of your links are.
• 27:06
  It was, like, already 5: I know that sounds silly to some of you 'cause you're like, "What? How could you not know?" But sometimes it's like, where is this going and where has this come from?
• 27:13
  It was, like, already 5: So I'm just doing a bit of a link audit and, like, if one platform goes down, and now… Like honestly, I just know if Instagram would disappear overnight, I know my links are still gonna be active elsewhere, basically is what I'm trying to say.
• 27:28
  It was, like, already 5: And I know this is boring, but I'm just gonna say it anyway.
• 27:32
  It was, like, already 5: The fourth one is just go look at your account status.
• 27:37
  It was, like, already 5: Most people have never opened that screen in their life, but have a look at what's been flagged, if anything at all, and all you need to do is go into settings and look at, you know, tap on your name and look at account status.
• 27:49
  It was, like, already 5: And sometimes you might find there's some things being flagged, some things that's pending It's just good to know so that you're not, like, blindly posting until there's a restriction that's coming up, 'cause you can actually, you know, get to that a little bit earlier and ask Meta what's going on there and then just get that removed.
• 28:06
  It was, like, already 5: For some of you who are doing ads and you're boosting, sometimes you're more susceptible to flags and things like that because obviously their ad policies are really, really strict.
• 28:16
  It was, like, already 5: So that's, uh, my week.
• 28:19
  It was, like, already 5: I'm sorry it's not, like, a high, highest vibe episode, but we need to have these moments in business where we're just, like, holding the microscope up.
• 28:26
  It was, like, already 5: And I got a warning flare, and I got it twice, and that's okay.
• 28:32
  It was, like, already 5: And sometimes, like I mentioned earlier, if a flare goes up in the sky where everyone can see it, it would be so weird of me to see one and sort out my own situation and then say nothing to you guys.
• 28:43
  It was, like, already 5: I, I don't think my business is any less solid than it was two weeks ago.
• 28:47
  It was, like, already 5: I just think that I found out where the load-bearing walls actually are.
• 28:51
  It was, like, already 5: Do you like my, like, building references because of the old buildings?
• 28:54
  It was, like, already 5: But, you know, I would have rather found out this way than any other way.
• 28:58
  It was, like, already 5: And yeah, it's just one of those, like, ugh, funny, like, uneasy moments in business that feels like a rolly earthquake, and it just gives you a moment to go, "What do we need to do now to strengthen everything around all the gorgeous stuff that we've already built?" All right, my loves, I hope that this has given you a little bit of insight into how to deal with moments that aren't so fresh and fun and high vibe, but also do the things that you need to do.
• 29:25
  It was, like, already 5: Come chat to me on Instagram if you've got any, um, questions about this, but sending you lots of love in the meantime.
• 29:31
  It was, like, already 5: I'm off to Canberra in a couple of days.
• 29:34
  It was, like, already 5: Actually, when this episode goes live, I'll probably be on the plane to Canberra, and I'm gonna record an episode at The Hub 巨 大 space in Canberra there as well, so I'm so excited about that.
• 29:44
  It was, like, already 5: I'm meeting a couple of clients there.
• 29:46
  It was, like, already 5: It's gonna be beautiful, but it's gonna be very cold.
• 29:49
  It was, like, already 5: I looked up the weather, it's gonna be, like, one degree overnight, so help me, please.
• 29:55
  It was, like, already 5: Okay, go and listen to last week's episode, where I talk about the things that have really changed in my life since taking on the daily sales model.
• 30:03
  It was, like, already 5: Other than that, I'll catch you in next week's episode.
• 30:06
  It was, like, already 5: Lots of kisses.
• 30:07
  It was, like, already 5: Bye, my love.