Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The "Good" Problem: How to Handle Overwhelming Demand

Transcript

The "Good" Problem: How to Handle Overwhelming Demand · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome. My name is Tavi Shima Ayede.
0:05
I'm the host of the podcast that I'm making today's recording at
0:07
home, so expect to hear some noise in the background.
0:10
Now on this podcast, I tried to solve business problems, people
0:13
struggling to get customers issues, marketing, sales, side
0:17
hustles, career, something holding your business back, all
0:20
these sorts of things. So if you're interested in these
0:23
sorts of issues, then this is the show for you.
0:27
So subscribe on Spotify, YouTube, Apple, or any player of
0:30
your choice. And if you'd love to connect,
0:32
then call, SMS or WhatsApp me on 08064662140.
0:39
Today we're going to look at what to do if you have too much
0:43
demand in your business. I repeat, today we're going to
0:47
look at what to do if business is going so well, like you have
0:50
too much demand in your business.
0:52
And before I begin, I'd like to credit Joel, the Joel brand or
0:58
the active brand. You can check him out on
1:01
Instagram. He's the reason why we're having
1:02
this conversation. So he is in the, excuse me, he's
1:06
in the apparel business based out of Lagos and business has
1:10
been going well. He's also a listener of the
1:12
podcast. And then he reached out.
1:14
And then of course, like I promised you guys, I'm always
1:19
down to having conversations and answer one or two questions when
1:22
I can, you know, where my schedule permits.
1:25
Also, we had a conversation. This is not going to be one of
1:28
those, this is going to be one of those more freewheeling type
1:32
episodes because I've had a busy couple of days.
1:37
So I didn't sit down to just, I didn't have enough time to
1:39
gather my thoughts and make this really comprehensive.
1:42
So I'm just trying to remember the conversation that Joel and I
1:45
had. So again, if you want to check
1:48
him out, he's into fashion and apparel in Lagos.
1:52
The first Instagram handle he gave me is the active brand
1:55
written together as one word. And then the second one is the
1:59
Joel brand written together as one word.
2:02
Now Joel has been in business for about four years.
2:05
Oh, by the way, I'm sure he wouldn't mind me doing this.
2:08
But Joel, if you mind, you know, it's too late.
2:10
This episode is really out there.
2:11
Anyway, so he's been in business for for about four years and he
2:17
had some bottlenecks in the past.
2:20
Well, currently he has some bottlenecks rather and the
2:22
business is doing very well. I mean he told me how much the
2:26
guy is making weekly and it's pretty good and I'd love to give
2:32
you the figures over here. But thing is, you know, if I
2:37
give the figures, you know, babes good for sure.
2:39
I'm up and down and he wants to live the quiet life.
2:42
He doesn't want babes to be following him.
2:44
So it's OK, no problem. Let me not say how much it is,
2:46
you know, or else babes start chasing him anyway.
2:50
So The thing is in high demand. But the problem is that there's
2:54
him and then there's a team of four who have to do fulfillment
2:58
because everything that Joel does is bespoke.
3:02
So for those of us who are big guys now and want to make gym
3:05
wear for us who measure us top to bottom, everything, even make
3:10
allowance for the potbelly and then design your own gym wear
3:13
custom fitted. For those of you women who are
3:17
snatched, you know he will design it, take all your
3:19
measurements, snatch everything, deliver it to you custom.
3:24
But for a team of four now plus him, and the man is looking
3:28
good. It means as they're working
3:30
back-to-back to back-to-back, and so is the problem.
3:32
So he told me that was the problem.
3:34
And this is the first thing I told him that I'm going to tell
3:37
you guys because there's some of you who don't realize this,
3:41
although some people have already told him.
3:43
I repeated it so he can hear, but I'm still going to tell you
3:45
again, if you are in this kind of situation where the demand is
3:51
too much, yes, there's a problem.
3:53
The very first thing you do is you go to church, you lie down
3:57
before the altar, and then you cry.
4:00
You cry a cry of Thanksgiving. I repeat, if business is going
4:05
this well, demand is too much, the first thing you do is you go
4:08
to church, lie down before the altar and cry, cry like a
4:12
bastard, a cry of Thanksgiving because most Nigerians decry
4:17
that they're crying is Father Lord, when my bank account, 0
4:22
customer, nothing inbox, no traffic telephone, no traffic
4:28
customer, I know they see them. So the average Nigerian, that is
4:32
their cry. So those of you who are lucky to
4:35
now crossover into that kind of situation, prayer of
4:38
Thanksgiving, that's what you go and do first.
4:43
After that, you know, come and sit down and solve the problem
4:45
because yes, it is a problem. If demand is too much, you know,
4:49
you're cruel, you're going to be overworked.
4:51
If you're overworked, you might start rushing jobs.
4:53
If you're rushing jobs, quality will start to fall.
4:56
If quality starts to fall, some people will say, don't mind this
4:59
guy flash in the pan, then they will start to disappear.
5:02
If they start to disappear, you're back to stage 1 where you
5:06
wake up one day and now start crying and you say, Father,
5:08
Lord, when where are my customers?
5:11
So yes, it is a problem, but trust me, it's a good problem to
5:15
have and it's not a problem that most people face.
5:19
So yeah, he said, well it's true because he reckon he remembers
5:22
when his prayer used to be the other one before, but now things
5:26
are tight. So I was talking about, we
5:32
talked about a couple of alternatives, like for instance,
5:36
him abandoning the bespoke model and he said ordering from China
5:41
because there's some people that do that, you know, something he
5:44
was thinking about. But I told him I said no, do not
5:47
even consider that option because what you're doing is
5:50
bespoke and you're either bespoke or your mass market.
5:54
Do not be doing some mass market kind moves and then pretend that
5:58
you're bespoke. These things can backfire.
6:03
You know, it will take a while, but people will find out and
6:06
it's hard to recover from that kind of thing.
6:09
So I told him just pick a lane and I do mass maker or do
6:11
bespoke. And based on the figures that he
6:14
told me and based on how much is retailing each item, each short
6:18
knicker, each shirt, each everything, I told him, oh, I
6:21
think bespoke is the way to go. Just continue this bespoke
6:24
something so that when people reach out to you, they know that
6:27
look, this thing that I'm ordering, I'm ordering it to fit
6:30
my exact measurement. It will accommodate my potbelly,
6:33
it would accommodate my big head, it will accommodate my
6:36
long hand. As in whatever your problem is,
6:39
it will accommodate you. So like for women, if you're
6:41
size 8 up, but then down, you're size 16, you know, all those
6:46
wonderful figure who will accommodate you.
6:49
So I told him, I think that's, that's, that's the way to go.
6:52
Oh, by the way, I don't know if that's a realistic thing to have
6:54
a woman that is size 8 up and then size 16 down.
6:57
You know, I don't even know what the size is.
6:59
So I'm not saying anyhow. So just in case those of you in
7:01
fashion say that that's unrealistic, don't mind me, I'm
7:04
just making stuff up. So I told him stick to bespoke.
7:10
That's what people like you for. That's why people F with you.
7:13
That's why people are doing business with you.
7:15
Because yeah, bespoke. And it's something that I can
7:19
understand really, because for me, my arms are I think like 1
7:24
inch longer. So I've always had issues back
7:28
when we're doing back in my undergraduate degree in OAU,
7:33
studying law and then law school, and then all of that was
7:36
always an issue. So what I used to do was I'll
7:38
just dress up, you know, I'll now roll my sleeve.
7:41
You know, I've got a form like bad boy.
7:43
It's not as if I was doing fat bad boy.
7:45
The problem was just that sleeves are too short for me.
7:49
If I get the one that sleeves much, the shirt will now be too
7:51
big. So I just used to form as if,
7:53
you know, I'm a hard guy. Meanwhile I'm not a hard guy.
7:56
So that's how I got through as I got through undergraduate.
8:01
Then by the time you now get to law school where you have to
8:03
wear coats, you have to wear a suit on top.
8:05
I was like, OK, problem solved. I'll roll my sleeve, I'll roll
8:09
my sleeve under the suit and I'll come and wear a suit on
8:11
top. Problem solved.
8:14
By the time, excuse me, by the time I got to Aberdeen, my, my
8:21
wife, then my girlfriend, she was like, there's not a problem.
8:23
Now in this part of the world, they make shirts, you know, plus
8:27
two inches. I said, really?
8:28
She said yes, no. So I went to Marks and Spencer
8:31
and lo and behold, I saw it there.
8:33
Shirt, normal shirt. And then if you just look a few
8:37
shelves and say plus two inches. I said OK, problem solved.
8:40
And I started wearing plus two inches.
8:42
Well, The thing is I'm back now in Nigeria.
8:43
And in Nigeria there's no +2 inches.
8:45
So if you see me wearing a proper shirt and my sleeves are
8:48
folded, it's because my hands are too long.
8:51
So it's not like I'm forming a bad guy.
8:53
I'm not a bad guy. My sleeves are just too short,
8:56
so I have to roll them. So, you know, I look cool.
8:58
I look like I'm forming gangster.
9:01
So there's a market for this kind of stuff.
9:06
So. So I want to know what to do
9:10
basically. So we're just fooling around,
9:12
coming up with a couple of options.
9:14
Now, traditionally this is what you do when demand is high.
9:17
Number one is you increase production capacity.
9:20
If you can produce 40 a week, but the demand is 60 a week, you
9:23
say, Oh, yeah, no, increase production capacity, which he
9:27
wants, which is what he wants to do ultimately.
9:29
But the problem is this is a bespoke business.
9:31
So, you know, before you bring some new boys on board, you
9:34
know, you guys train them properly so that quality won't
9:37
drop. Because sometimes the problem
9:39
with increasing production capacity is, you know, you just
9:41
go out, you hire anybody, and then, you know, quality begins
9:45
to sleep. So yes, he will increase
9:48
production capacity. But what to do in the meantime
9:50
to bridge the gap? So #1 increase production
9:53
capacity, the number 2 raise price.
9:56
This is the idea behind raising price.
9:58
For those of us who studied in secondary school, a secondary
10:02
school in Niger, you remember when they taught us economics
10:05
and they taught us demand and supply curve.
10:08
You know, you just draw that line up.
10:09
You draw the line down, then you now Draw Something that looks
10:12
like a funny, you know, like a camel's hump.
10:16
And then they'll try and show you how when the price is low,
10:19
everybody could rush out. They'll be rushing your stuff
10:22
now as the price is going up, the number of people that are
10:25
buying your stuff will be reducing, be reducing, be
10:27
reducing. So that is what do they call it
10:31
against of Please, those of you who study economics about, you
10:34
know, don't be annoyed if I give the wrong name.
10:36
I think is it price elasticity or something?
10:38
Price elasticity curve or something like that.
10:40
I can't remember. It was a long time ago.
10:43
All my economics teacher is not listening and I got a name the
10:48
course back then. That's all that matters.
10:50
So that's the theory. Now if you want to curtail
10:54
demand, raise the price. The higher prices are, the less
10:58
people go to rush you. And then the good thing about
11:00
this, and it's also nothing that they taught us in economics back
11:03
then. See those of you who say, well,
11:05
what they teach us in school is not practical, is not useful,
11:08
rubbish. Everything they teach us in
11:10
school is practical and useful. The thing is, you're a dance and
11:13
you're not paying attention. So now that you're old, you
11:15
cannot see how all the things they were telling us back then
11:18
were relevant. All you people that go around
11:22
saying education has lost its value something.
11:24
So that's absolute rubbish. The problem is, yeah, it dance.
11:27
Admit it. Sorry.
11:30
I shouldn't be calling anybody a dance.
11:33
Education is valuable. Sure.
11:34
That's what I'm saying. So when you raise price, the
11:40
amount will go down. It now creates another effect.
11:44
What was this thing called again?
11:47
I can't remember. Something about optimizing
11:50
price. But The thing is this, as you
11:53
raise the price and demand goes down, it reaches an optimum
11:56
point and ideal point where even though you have lower customers,
12:00
you actually are making more money than before because per
12:04
head, per one, you're now collecting more money.
12:07
So let's say before you are charging 100 hundred naira and
12:12
you had 100 customers. So OK, I should have written
12:16
this on paper. Let me not betray my ignorance
12:18
now. So 100 naira, 100 customers, is
12:23
that multiply? You know what?
12:25
Let me not show my lack of math skills yet, but you get the
12:28
point. So you can be doing 100 naira, I
12:33
have 100 customers, or you can raise the price to 200 naira and
12:37
then maybe only 20 customers disappear.
12:40
You'll find out. My guess is if you do this rough
12:43
math, you find out that you might be making more money,
12:45
doubling the price and having less customers.
12:48
They're keeping the price low and having plenty of customers.
12:50
So that is also another thing he can do, which is raise the
12:54
price. It will curtail demand.
12:57
And then he told me that he has already raised the price before
12:59
and he told me how much he had raised it.
13:01
It wasn't too big, but you know, like from 15K to Abby was a 14K
13:06
to 22K or something like that. That's the first time he raised
13:09
the price on some of the small, small items.
13:13
He's not affordable. Don't be deceived.
13:15
You know, he has different things, you know, shirts, short
13:17
knicker, you know everything. So all the lower price items.
13:20
So he told me how much he raised the price and I said the
13:24
anything change? He said no.
13:25
I said wow. So you know what that means.
13:29
In fact, those of you listening, do you know what that means?
13:33
Normally when you raise price, there's something called
13:35
attrition. Attrition means that you know,
13:38
people will just disappear, as in people will fade.
13:42
Like take for instance me back in the day when me and wifey
13:46
were enjoying the single life, you know, when we're engaged,
13:48
you know, before we got married. Now as we like to flex even into
13:52
our marriage, so before the children came used to like to
13:54
eat shama and misbehave anyhow, or back then shama was, you
13:58
know, affordable, you know, 300. Now for shama 400 naira, you
14:03
know the price would be going up 500, you know 800 as the price
14:09
is going up, the number of shama me and wife would be to be going
14:12
down. We'll be going down, we'll be
14:13
going down but now that Sharma has entered like you know, 3K4K,
14:17
you know it depends on places 5K6K for one Sharma.
14:20
I say I beg you should hold yourself.
14:23
How can I be eating one Sharma 5K?
14:25
Am I mad if I wash around my 5K Wifey eats one Sharma 5K by the
14:31
time I had drinks on top and as in just basically on this like
14:34
small shops, that's how like 20 K will just miss.
14:38
So anyway, as the price has gone up, the demand for shawarma has
14:44
gone down. So it's like that where was I
14:52
attrition? Yes, that's what I was trying
14:53
to. So there has now been attrition
14:56
in shawarma. So back when shawarma was 200 K,
15:01
SO200K budget was 200, now 300, now 400, maybe 500.
15:06
Now, you know, plenty of people were 18 shawarma, but the price
15:09
has gone high, you know 3K5K depending on where you go.
15:13
So there's no attrition. Some people have now less, some
15:16
people have now miss, some people have now disappeared
15:19
because the cost is high. Those people disappearing, that
15:22
is what we call attrition. So if you raise your price and
15:26
there's no attrition, what that means is the quality of your
15:32
product or your service is so high and so good that as you've
15:36
increased the price now and people didn't disappear, it
15:39
means that there's still room for you to raise the price even
15:43
more. It means that your quality is
15:46
top notch. I prefer to look at it that way.
15:48
Some people will say that means that your product is dead cheap.
15:52
When I prefer to look at it the other way, I said the quality is
15:55
top notch because if you say your product is dead cheap, you
15:58
know, somehow they double the price and people didn't
16:01
disappear. So it's a good sign.
16:03
It shows that there's room for him to capture more value in the
16:07
future so he can raise more his prices or more.
16:10
Of course, I told him that, you know, this thing has to be
16:12
properly planned because by the time you raise, you know, let's
16:16
say generally you raise price, March, you raise price
16:20
September, you raise price. Some people will just disappear
16:23
just based on the principle. Like, look, guy, you're taking a
16:25
Mickey. You can't be disrespecting us
16:27
like that. So it's something that has to be
16:31
done deliberately and well planned out so you don't cause
16:35
people to just leave just for the sake of being disrespected.
16:39
So there's room for raising prices in the future.
16:42
But for everybody else, just know that if you raise price,
16:44
you expect to have some attrition.
16:45
If you raise price and there's no attrition, people do not
16:48
disappear, customer no less. It means that you can raise
16:51
price again in the future. There's still value to be
16:53
captured, which is good because the typical Nigerian person,
16:58
what they do is any small team, they would drop price because
17:03
they're hoping to close a deal. They'll be dropping price and I
17:06
don't like that. It's not good.
17:10
We're causing ourselves to suffer.
17:12
I understand that once in a while you can be so broke that
17:15
you say, you know what limb does close my eye and do this one,
17:20
use the money and settle one or two things.
17:21
I understand, you know, but this habits that we have of dropping
17:25
price, dropping price, dropping price, no, you'll be looking for
17:28
avenues to be raising our prices, especially in this
17:30
environment where, you know, hyperinflation, the cost of
17:34
everything is just going up and up and up and up.
17:39
So, yeah, when you're desperate, I understand how you just carry
17:42
some some kind of paying jobs. But we should be looking for
17:45
ways to raise our price, of course, commensurate to the
17:48
value that we deliver. So the reason why people haven't
17:51
run away from the drill brand is because the quality is worth it.
17:57
So where was I now? Should have written this thing
18:00
out. OK, any, I guess I'll just try
18:08
to show how in his own case, there's room for him to raise
18:11
the price. So that's option two.
18:12
Number one, increase production capacity.
18:14
That's all we're going to do in the long term.
18:18
So excuse me then in the short term, what to do?
18:20
Raise price then #3 I told him you can't create a waiting list
18:26
because there are some businesses that do that.
18:28
Like for instance, I can't remember if he's Bentley or
18:31
Rolls Royce. There's one of these companies
18:32
that the waiting list is, is like 3 years, three years.
18:39
So the people understand that you know what, this car I don't
18:43
think is Bentley. I'd be easy.
18:44
Rolls Royce. I think it's silver, silver
18:46
spirit, The Rolls Royce silver spirit.
18:48
I think that's one that has waiting list of like 3 years.
18:51
So the quality is so high or any I don't know, I've never driven
18:55
A roll voice, but I hear that the quality is so high, The
18:57
thing is so top notch that people don't mind they'll say
18:59
take my money now in 2025 no problem I'll collect the car in
19:04
2029. It's not a problem.
19:06
I will wait. So there's some people that are
19:09
up for it so long as you let them know now he was afraid of
19:16
creating waiting lists. He turns on people away, you
19:19
know, but sometimes, you know, it's the best of, I put it the
19:24
best of the worst situation, like you're already under stress
19:27
anyway. So you have to figure out
19:29
something that we need to do. And I think that was the only
19:32
part of the conversation I didn't like that I wasn't able
19:34
to give him an answer that a clear answer on what he ought to
19:39
do right now. But these are some of the
19:42
options that we raised. I had to run quickly because,
19:45
you know, we we had a meeting, but at least I put out the major
19:47
ideas. So another option is create a
19:49
waiting list. So long as you set the
19:52
expectation because there are some people that that's how it
19:54
is. It was OK.
19:56
Thank you very much for your order.
19:59
But sorry, right now there's a bit of a backlog.
20:02
So instead of fulfillment being one week like we normally do,
20:06
your order will be ready in 12 days.
20:09
Are you OK with that? It's OK.
20:11
Yes, I'm OK. All right, thank you very much,
20:12
Sir. I will send you a receipt and
20:15
blah, blah, blah. And you know that whole
20:16
whatever. Basha, you let people know
20:19
there's a waiting list. Then we also spoke about
20:24
expectation setting. You could change the text.
20:31
Anyway, you know, he wants to make sure that he delivers on
20:33
time. I think right now he wants to
20:34
deliver within. Is it four days?
20:36
I'll be 5 days. So, you know, I was thinking,
20:39
you know, if you tweak your Instagram handle and you put it
20:41
there, that delivery is 12 days. I really don't think that's a
20:44
problem, but you know, I'm an outsider.
20:46
He was trying to show how with within that industry, you know,
20:50
it might be a problem. I was trying to say that when
20:53
people want to buy gym clothes that actually needed like
20:55
yesterday, they have a babe shows up and say I beg do you
20:58
have this gym wear for babes that are size 8 up and then size
21:04
26 down? The reason why she's asking is
21:07
because she wants to go to the gym this Saturday and tomorrow
21:10
and you know, and today is Monday, you know, that kind of
21:11
thing. So he said that would be a
21:15
problem. You know, he's a specialist in
21:18
his own business. I'm only a specialist when it
21:20
comes to the sales process. So, you know, I don't know
21:24
everything. So I guess that's a problem.
21:26
But it's one thing you might consider if you are in a
21:29
situation like his and your industry allows, you know, just
21:34
look for ways to set expectations with the customer
21:36
when you're having a chat with them.
21:38
You start the conversation off that way and I told him, you
21:41
know, when you're on the phone, people start off conversation
21:43
the right way. Thank you very much.
21:45
We're glad that you're looking at the Joe brand.
21:48
Based on what we've discussed, definitely we can sort you out.
21:52
We can make this sort of thing for you, blah, blah, blah.
21:54
I can ensure it will be the best.
21:56
However, Boss Novak's right now. Right now we are.
22:04
How did I say it again? Did I say there's high demand?
22:06
I'll be production? I can't remember.
22:08
But The thing is, you know, you want to say this in a way that
22:10
is not going to, you won't sound as if you're you're feeling big
22:14
because if you want, if you sound like you're feeling big,
22:16
you don't need their money. You know, people feel
22:18
disrespected. So I have to look for a nice way
22:20
to say it. I should have written this thing
22:22
down, but there's a nice way to see each other.
22:25
But The thing is, you always tell it from their own
22:26
perspective that because of XYZ, you know, we love to give our
22:31
customers the best. I want to make sure that every
22:34
single thing is bespoke. I don't want these boys to rush.
22:37
I want to make sure that we take time and that we do our job
22:39
properly. And so because of that and the
22:42
production constraints that we're having right now, instead
22:46
of four days, this thing is going to take us 9 days.
22:49
Are you cool with that? The person that says I'm cool
22:52
with it and then you collect the money, you set expectations, so
22:56
no problem. The person that says they're not
22:59
cool with it, well, any help would do.
23:02
Like I said, it's the we're just trying to consider the best of
23:07
all possible bad alternatives. So ultimately Joe says is going
23:12
to increase production. Already told me about the plans.
23:15
I was going to get more machines and, you know, hire more people
23:18
and stuff like that. So it's just a matter of what to
23:20
do in the meantime. But I just thought it was a
23:22
really, really interesting conversation and I wanted to
23:25
share the general gist of what went on because there are some
23:29
of you right now who are at the low point in your business and
23:31
you can't even possibly conceive that the time will come when
23:34
you'll be overworked. I just want to let you know that
23:36
it does happen. It does happen, and when that
23:40
does happen to you, Joe, always remember that is a good problem
23:43
to have. The first thing you should do,
23:45
you should be very, very grateful and you should thank
23:48
God. But then don't think you have to
23:50
be overwhelmed forever because traditionally the goal is always
23:53
increase production capacity. And so people have always tried
23:56
to produce and produce more. But just know that there are
24:00
other things that you can fiddle with as well.
24:02
You can raise price that will curtail demand.
24:06
It will also make your profits go up.
24:09
Then you can also create a waiting list.
24:10
There are some businesses that do that.
24:12
There's a waiting list, like high end, high end salons, for
24:17
instance. In America, you know, they do
24:18
that. So let's say I'm a hairstylist
24:21
and my name is ZDP, for instance, and maybe I'm the best
24:26
I do, I don't know, dreadlocks or whatever.
24:29
And everybody knows that when you come to Washington, DC that
24:32
ZDP is the very guy for dreadlocks.
24:35
You know, if I'm the guy, I'm the guy you call me, I'll say
24:39
sure, no problem. I have an opening in six weeks
24:42
time on September 12th. Are you cool with that?
24:46
You know, so there's some businesses that they run like
24:49
that. So high end people that make
24:52
hair in America, in America, you know, that's, that's just how it
24:55
is. And I hear that some of that
24:56
culture has even entered Abuja too, that there's some kind of
24:58
hairstyle is that you know, if you need them, it will be on
25:00
your own terms, not on your own terms.
25:03
You won't say Madam, when are you free?
25:05
It's a matter of you call Madam and say Madam, when do you have
25:07
a booking? Then you will now plan your life
25:10
around her own booking. I know some of you are saying
25:13
God, when? Don't worry.
25:14
You know, with with hard work, prayer and some dedication, you
25:21
know, we will all get there where we're doing this, calling
25:23
the shots where the customers are saying boss, are you free?
25:26
They're now trying to align with your schedule.
25:28
No, we'll get there. We'll get there.
25:30
We'll make this bastard Bonnie, don't worry.
25:32
Right here, we're together, then let's see what else.
25:35
And then, yeah, set expectations.
25:38
But most importantly, whatever you're doing, whenever you're
25:41
communicating with customers, be up front with them, be frank
25:45
with them, and always explain things from their own point of
25:48
view. If you make it look as if, oh,
25:50
we're so good, we're so swamped like them, they rush us, that's
25:53
an insult. But if you say, you know, we're
25:55
having some production constraints, but I want to make
25:57
sure that we deliver the best possible value to you.
26:02
I don't want the boys to rush his job.
26:04
And whenever they finish everything, I personally look at
26:07
the stitching, I look at the lining before, you know, I give
26:10
my signature and we send the thing out.
26:13
So instead of four days like how we did your order the last time,
26:18
this time it's going to take 9 days.
26:19
Bros, no vets, are you cool with that?
26:22
So we set expectations. All right?
26:25
I think everything should be well.
26:27
So that's it. I can't remember if there was
26:31
any other thing that we discussed.
26:37
I think that's a summary of all the business related things that
26:40
we discussed. But yeah, it's a, it's a good
26:43
problem to have. And if you have those problems,
26:45
traditionally these are some of the options that are available
26:50
to you. Now for someone in his own
26:52
situation, you know, perhaps if I sat down and thought and
26:56
thought and thought we would have come up with some other
26:57
alternatives. But at least traditionally, Sir,
27:00
those are some of the options that are in the rule book.
27:02
So let me bring it to a close because this is already 30
27:04
minutes. So that's it.
27:06
And that's all for today. Remember, if you would love to
27:09
connect, you can call, you can send me a text message or a
27:12
WhatsApp message on 08064662140. Don't worry if you don't hear
27:19
from me immediately. I respond to everybody
27:21
eventually because I think for I think for Joel, I think I
27:24
responded to him in, you know, reach 24 hours Shaw, but I
27:28
didn't respond immediately, but I responded to him.
27:30
So don't worry. I respond to absolutely
27:33
everyone. I promise you that, especially
27:36
now that I never blew. I'm telling you guys, like when
27:39
I blew, now is the time to talk to me because when I blew, I
27:42
even told another podcast listener today I say like, look,
27:45
when I hammer, I know what they pick all again.
27:47
I'll be a big boys. I know what they pick up.
27:49
So now is the time. So thanks for your time and
27:52
attention. I will catch you guys next time.
27:55
Same place in your headphones and in your speakers.