How SharkNinja Keeps Going Viral
Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?
In this episode, Mark explains:
How SharkNinja finds product ideas
The tradeoffs at the heart of product development
How the Ninja Creami became a viral hit
Why some products fail and others succeed.
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