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Selling the Experience, Not the Product (with Tyler DellaRatta)
In this episode, we sit down with Tyler DellaRatta, owner of Morning Mugs Coffee in Baltimore, to break down what it really means to build a business people care about.
Tyler shares how opening a coffee shop during the height of COVID forced him to start small, stay scrappy, and focus on experience over perfection. From the now-famous color guessing game to building a "cult-like" community, this conversation dives into why vibe often matters more than product, and why being a little naive can actually be a competitive advantage.
We talk about customer experience, social media that actually…
The skinny
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