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Ryan Bridge: How fast-food companies are reacting to the weight loss jab craze · Early Edition with Ryan Bridge

• 0:00
  Speaker 1: You've probably noticed a few people. Now there are loads
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  Speaker 1: of them out there on the jab and looking quite skinny,
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  Speaker 1: thank you very much. This is the weight loss miracle drugs,
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  Speaker 1: meaning people eat less, less food less often fewer cravings.
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  Speaker 1: That means that demand for fatty, deep fried food and
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  Speaker 1: lots of sugary drinks and sugary food is shrinking about
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  Speaker 1: as quick as people's waistlines. They reckon. This is just
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  Speaker 1: crazy to think about fifteen percent of Americans will be
• 0:26
  Speaker 1: on these drugs within a decade. Calorie intake will drop
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  Speaker 1: twenty percent. Crazy. This is a problem if you're a
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  Speaker 1: company that makes fatty, high sugar food. The drugs are
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  Speaker 1: basically killing your demand. They're stealing your customer. And the
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  Speaker 1: ready made companies and the fast food companies are now
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  Speaker 1: scheming up ways to change their products to appeal to
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  Speaker 1: the Wagovi diet. There's a piece in the Wall Street
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  Speaker 1: Journal about this this morning. They're basically going for high protein,
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  Speaker 1: lean meat options. The weight loss drugs attack your muscle
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  Speaker 1: as well. You're fat, so you need more protein otherwise
• 1:02
  Speaker 1: you fall over and break leg, which basically tells you.
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  Speaker 1: I think that for a lot of humans there's no
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  Speaker 1: control over your diet. But there's also no longer a
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  Speaker 1: need for control over your diet. If you think about it,
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  Speaker 1: what is the incentive to eat a healthy, balanced diet
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  Speaker 1: when you can just jab jab jab erase all the
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  Speaker 1: downsides and Bob's your uncle, and the jab basically corrects
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  Speaker 1: your cravings, and then companies will give you what your
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  Speaker 1: body actually needed in the first place, which is lean meat,
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  Speaker 1: a bit of fat, just a little bit, and some veggies.
• 1:37
  Speaker 1: Were's the incentive? For more from Early Edition with Ryan Bridge.
• 1:42
  Speaker 1: Listen live to News Talk set Be from five am weekdays,
• 1:45
  Speaker 1: or follow the podcast on iHeartRadio.