Ryan Bridge: How fast-food companies are reacting to the weight loss jab craze

Early Edition with Ryan Bridge · Aug 19, 2026 · 1m · transcript

You've probably noticed a few people now, there are loads out there, on the jab and looking skinny.

The weight-loss miracle drugs mean people eat less. Less food and less often.

Fewer cravings. That means demand for fatty, deep fried food and sugar is shrinking, quick as our waistlines.

They reckon 15% of Americans will be on the drugs within a decade. Calorie intake will drop 20%. Crazy.

This is a problem is you're a company that makes fatty, high-sugar food. These drugs are killing your demand. They're stealing your customer.

Readymade and fast-food companies are now scheming ways to change…