Latest / Women in The Coaching Arena / 66 | Behind the Scenes: Zoe Fenn shares her business building journey

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66 | Behind the Scenes: Zoe Fenn shares her business building journey · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Welcome
• 0:41
  to
• 0:42
  the
• 0:42
  66th
• 0:42
  episode
• 0:43
  of
• 0:43
  women
• 0:43
  in
• 0:44
  the
• 0:44
  coaching
• 0:44
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  I
• 0:47
  was
• 0:48
  brainstorming
• 0:48
  what
• 0:49
  to
• 0:49
  record
• 0:49
  for
• 0:50
  you
• 0:50
  on
• 0:50
  this
• 0:50
  Saturday
• 0:51
  morning?
• 0:52
  And
• 0:52
  was
• 0:52
  going
• 0:52
  to
• 0:53
  do
• 0:53
  five
• 0:54
  strategic
• 0:55
  steps
• 0:55
  or
• 0:55
  something
• 0:56
  along
• 0:56
  these
• 0:56
  lines.
• 0:57
  I
• 0:57
  just
• 0:58
  wasn't
• 0:58
  feeling
• 0:58
  like.
• 1:00
  Doing
• 1:00
  five
• 1:01
  strategic
• 1:01
  steps.
• 1:02
  Maybe
• 1:02
  because
• 1:03
  it's
• 1:03
  the
• 1:03
  weekend
• 1:03
  and
• 1:03
  I'm
• 1:04
  not
• 1:04
  feeling
• 1:04
  particularly
• 1:05
  strategic
• 1:05
  today.
• 1:06
  Instead,
• 1:06
  I
• 1:07
  browse
• 1:07
  my
• 1:07
  case
• 1:07
  studies
• 1:08
  and
• 1:08
  cannot
• 1:09
  believe
• 1:09
  I
• 1:09
  have
• 1:10
  not
• 1:10
  yet
• 1:10
  shared
• 1:11
  my
• 1:11
  client
• 1:11
  zoe
• 1:12
  Fenn's
• 1:12
  amazing
• 1:13
  story
• 1:14
  on
• 1:14
  this
• 1:14
  podcast.
• 1:15
  Zoe
• 1:16
  helps
• 1:16
  develop
• 1:16
  strong
• 1:17
  first
• 1:17
  time
• 1:17
  leaders
• 1:18
  in
• 1:18
  insight
• 1:18
  agencies.
• 1:20
  She
• 1:20
  was
• 1:20
  an
• 1:21
  absolute
• 1:21
  joy
• 1:22
  to
• 1:23
  work
• 1:23
  with.
• 1:24
  I
• 1:24
  think
• 1:25
  the
• 1:25
  key
• 1:25
  parts
• 1:25
  of
• 1:26
  her
• 1:26
  story
• 1:26
  that
• 1:26
  I'll
• 1:26
  share
• 1:27
  with
• 1:27
  you
• 1:28
  for
• 1:28
  me
• 1:29
  are.
• 1:30
  That
• 1:30
  it
• 1:30
  doesn't
• 1:30
  matter
• 1:31
  how
• 1:31
  much
• 1:31
  we
• 1:31
  think
• 1:32
  we
• 1:32
  know.
• 1:33
  It's
• 1:33
  really
• 1:34
  hard
• 1:34
  to
• 1:34
  do
• 1:34
  this
• 1:35
  stuff
• 1:35
  on
• 1:35
  your
• 1:35
  own.
• 1:36
  And
• 1:36
  Zoe
• 1:37
  had
• 1:37
  already
• 1:37
  had
• 1:37
  15
• 1:38
  years
• 1:38
  experience,
• 1:39
  pretty
• 1:40
  much
• 1:40
  doing
• 1:40
  what
• 1:41
  I
• 1:41
  teach
• 1:41
  in
• 1:41
  my
• 1:41
  program,
• 1:42
  but
• 1:43
  finding
• 1:43
  that
• 1:43
  is
• 1:43
  actually
• 1:44
  really
• 1:44
  hard
• 1:45
  to
• 1:45
  do
• 1:45
  it
• 1:45
  yourself
• 1:46
  because
• 1:46
  you
• 1:46
  get
• 1:46
  in
• 1:47
  your
• 1:47
  head,
• 1:47
  we've
• 1:47
  got
• 1:48
  our
• 1:48
  emotions
• 1:48
  and
• 1:49
  our
• 1:49
  feelings
• 1:49
  involved.
• 1:51
  And
• 1:51
  that
• 1:51
  there's
• 1:51
  so
• 1:52
  much
• 1:52
  more
• 1:53
  to
• 1:53
  learn
• 1:53
  about
• 1:54
  running
• 1:54
  a
• 1:54
  business,
• 1:54
  even
• 1:55
  in
• 1:55
  terms
• 1:56
  of
• 1:56
  the
• 1:56
  ins
• 1:56
  and
• 1:57
  outs
• 1:57
  of
• 1:57
  running
• 1:57
  it,
• 1:57
  as
• 1:58
  well
• 1:58
  as
• 1:58
  generating
• 1:59
  clients.
• 2:00
  Zoe's
• 2:00
  case
• 2:01
  study
• 2:01
  also
• 2:01
  means
• 2:02
  a
• 2:02
  lot
• 2:02
  to
• 2:02
  me.
• 2:03
  Because
• 2:04
  it's
• 2:04
  the
• 2:05
  model
• 2:06
  testimonial
• 2:07
  that,
• 2:07
  you
• 2:08
  know,
• 2:08
  if
• 2:08
  you
• 2:08
  do
• 2:08
  the
• 2:08
  exercise
• 2:09
  and.
• 2:11
  Someone
• 2:11
  says,
• 2:11
  what
• 2:11
  would
• 2:11
  you
• 2:12
  want
• 2:12
  a
• 2:12
  client
• 2:12
  to
• 2:12
  share
• 2:13
  about
• 2:13
  you
• 2:14
  after
• 2:14
  working
• 2:14
  with
• 2:15
  you?
• 2:15
  And
• 2:15
  then
• 2:15
  like
• 2:15
  begin
• 2:16
  with
• 2:16
  the
• 2:16
  end
• 2:16
  in
• 2:16
  mind?
• 2:17
  Well,
• 2:17
  this
• 2:18
  for
• 2:18
  me
• 2:18
  is
• 2:19
  everything
• 2:19
  I
• 2:20
  could
• 2:20
  ever
• 2:20
  wish
• 2:21
  and
• 2:21
  more.
• 2:21
  So
• 2:22
  thank
• 2:22
  you
• 2:22
  so
• 2:23
  much
• 2:23
  Zoe.
• 2:24
  It's
• 2:24
  also
• 2:24
  worth
• 2:25
  sharing
• 2:25
  in
• 2:25
  case
• 2:26
  you
• 2:26
  are
• 2:26
  one
• 2:26
  of
• 2:26
  those
• 2:27
  people
• 2:27
  like
• 2:27
  I
• 2:27
  was
• 2:28
  when
• 2:28
  I
• 2:28
  started
• 2:28
  my
• 2:28
  business
• 2:29
  working
• 2:29
  two
• 2:29
  days
• 2:30
  a
• 2:30
  week
• 2:30
  around
• 2:30
  my
• 2:31
  really
• 2:31
  young
• 2:31
  children
• 2:32
  that
• 2:32
  Zoe
• 2:33
  did
• 2:33
  all
• 2:33
  of
• 2:34
  this
• 2:34
  inside
• 2:35
  my
• 2:35
  program
• 2:35
  with
• 2:36
  two
• 2:36
  days
• 2:36
  a
• 2:36
  week
• 2:37
  childcare
• 2:37
  and
• 2:38
  two
• 2:38
  children
• 2:39
  under
• 2:39
  five.
• 2:40
  So
• 2:41
  hats
• 2:41
  off
• 2:41
  to
• 2:42
  you
• 2:42
  Zoe.
• 2:42
  You
• 2:42
  have
• 2:42
  done
• 2:43
  an
• 2:43
  amazing
• 2:44
  job,
• 2:44
  and
• 2:44
  I
• 2:44
  cannot
• 2:45
  imagine
• 2:45
  what
• 2:45
  you
• 2:45
  were
• 2:46
  build
• 2:46
  as
• 2:46
  you
• 2:46
  continue
• 2:47
  to
• 2:47
  get
• 2:47
  more
• 2:47
  time
• 2:48
  as
• 2:48
  your
• 2:48
  children
• 2:49
  grow.
• 2:50
  Hi
• 2:50
  Zoe,
• 2:50
  thank
• 2:51
  you
• 2:51
  so
• 2:51
  much
• 2:51
  for
• 2:51
  agreeing
• 2:52
  to
• 2:52
  reflect
• 2:52
  on
• 2:52
  your
• 2:53
  journey
• 2:53
  with
• 2:53
  me.
• 2:54
  Do
• 2:54
  share
• 2:54
  a
• 2:54
  bit
• 2:54
  about
• 2:55
  yourself.
• 2:57
  Ah,
• 2:57
  well,
• 2:58
  I
• 2:58
  set
• 2:58
  up
• 2:58
  the
• 2:58
  business
• 2:58
  a
• 2:59
  year
• 2:59
  ago.
• 3:00
  Oh,
• 3:00
  this
• 3:00
  is
• 3:00
  just
• 3:00
  my
• 3:00
  professional
• 3:01
  self,
• 3:01
  isn't
• 3:01
  it?
• 3:02
  How
• 3:02
  much
• 3:02
  do
• 3:02
  you
• 3:02
  want
• 3:02
  to
• 3:02
  know?
• 3:03
  So
• 3:04
  professional
• 3:04
  me
• 3:05
  set
• 3:05
  up
• 3:05
  the
• 3:05
  business
• 3:05
  a
• 3:05
  year
• 3:06
  ago
• 3:06
  after
• 3:06
  having
• 3:07
  my
• 3:07
  two
• 3:07
  children.
• 3:08
  And
• 3:09
  I
• 3:09
  set
• 3:09
  up
• 3:09
  the
• 3:09
  business
• 3:10
  because
• 3:10
  I
• 3:10
  wanted
• 3:10
  to
• 3:10
  support
• 3:11
  people
• 3:12
  who
• 3:12
  were
• 3:12
  transitioning
• 3:13
  into
• 3:13
  management
• 3:14
  and
• 3:14
  leadership
• 3:14
  roles
• 3:15
  within
• 3:16
  the
• 3:16
  research
• 3:16
  and
• 3:16
  insight
• 3:17
  industry
• 3:17
  that
• 3:17
  I
• 3:17
  used
• 3:18
  to
• 3:18
  work
• 3:18
  in
• 3:18
  prior
• 3:19
  to
• 3:19
  having
• 3:19
  my
• 3:19
  family.
• 3:20
  And
• 3:21
  what
• 3:21
  was
• 3:21
  going
• 3:21
  on
• 3:21
  for
• 3:21
  you
• 3:22
  prior
• 3:22
  to
• 3:23
  joining
• 3:23
  the
• 3:23
  business
• 3:23
  of
• 3:24
  coaching?
• 3:25
  What
• 3:25
  was
• 3:25
  going
• 3:26
  on
• 3:26
  was
• 3:26
  that
• 3:26
  I
• 3:26
  was
• 3:27
  really
• 3:28
  enjoying
• 3:29
  what
• 3:29
  I
• 3:29
  was
• 3:30
  doing.
• 3:31
  I
• 3:31
  felt
• 3:31
  like
• 3:31
  I
• 3:32
  was
• 3:33
  in
• 3:33
  the
• 3:33
  right
• 3:34
  ballpark
• 3:35
  because
• 3:36
  I
• 3:36
  was
• 3:36
  enjoying
• 3:36
  it,
• 3:37
  but
• 3:38
  I
• 3:38
  spent
• 3:38
  a
• 3:38
  lot
• 3:39
  of
• 3:39
  time
• 3:41
  in
• 3:41
  my
• 3:42
  head.
• 3:44
  Debating
• 3:45
  what
• 3:45
  course
• 3:46
  of
• 3:46
  action
• 3:46
  was
• 3:47
  best
• 3:47
  to
• 3:48
  start
• 3:49
  really
• 3:49
  growing
• 3:49
  the
• 3:49
  business
• 3:50
  and
• 3:50
  translate
• 3:51
  my
• 3:52
  coaching
• 3:54
  skills
• 3:54
  and
• 3:55
  my
• 3:55
  15
• 3:55
  year
• 3:56
  career
• 3:56
  in
• 3:56
  research
• 3:57
  and
• 3:57
  insight
• 3:58
  into
• 3:59
  a
• 4:00
  business
• 4:01
  proposition
• 4:01
  that
• 4:02
  people
• 4:02
  wanted
• 4:02
  to
• 4:02
  buy.
• 4:04
  I
• 4:04
  had
• 4:04
  so
• 4:04
  many
• 4:04
  different
• 4:05
  pathways
• 4:05
  in
• 4:05
  my
• 4:05
  head
• 4:06
  as
• 4:06
  to
• 4:06
  how
• 4:06
  I
• 4:06
  could
• 4:07
  do
• 4:07
  that.
• 4:08
  And
• 4:08
  yeah,
• 4:09
  I
• 4:10
  was
• 4:11
  just
• 4:11
  spending
• 4:11
  a
• 4:11
  lot
• 4:11
  of
• 4:11
  time
• 4:12
  going
• 4:12
  a
• 4:12
  little
• 4:13
  bit
• 4:13
  into
• 4:13
  one
• 4:14
  direction
• 4:14
  and
• 4:14
  then
• 4:15
  pulling
• 4:15
  back
• 4:15
  a
• 4:15
  bit
• 4:15
  and
• 4:15
  then
• 4:16
  going
• 4:16
  a
• 4:16
  little
• 4:16
  bit
• 4:16
  to
• 4:16
  another
• 4:17
  and
• 4:17
  pulling
• 4:17
  back
• 4:17
  a
• 4:17
  bit
• 4:18
  and
• 4:18
  feeling
• 4:19
  a
• 4:19
  little
• 4:19
  bit
• 4:19
  frustrated.
• 4:20
  With
• 4:21
  that
• 4:21
  just,
• 4:22
  just
• 4:22
  frustration
• 4:23
  really
• 4:23
  that
• 4:23
  I
• 4:24
  felt
• 4:24
  like
• 4:24
  I
• 4:24
  hadn't
• 4:25
  crystallized
• 4:26
  what
• 4:26
  I
• 4:26
  was
• 4:27
  about
• 4:27
  and
• 4:27
  how
• 4:28
  to
• 4:28
  go
• 4:28
  about
• 4:29
  really
• 4:29
  building
• 4:30
  the
• 4:30
  business.
• 4:32
  And
• 4:32
  what
• 4:32
  was
• 4:32
  the
• 4:32
  impact
• 4:33
  of
• 4:33
  that?
• 4:33
  At
• 4:36
  the
• 4:36
  time?
• 4:37
  Yeah,
• 4:37
  well,
• 4:38
  frustration
• 4:39
  and
• 4:40
  poor
• 4:41
  use
• 4:41
  of
• 4:41
  time.
• 4:42
  Which
• 4:43
  started
• 4:43
  to
• 4:43
  impact
• 4:44
  my
• 4:44
  esteem
• 4:44
  and
• 4:44
  motivation.
• 4:45
  The
• 4:45
  coaching
• 4:46
  qualification
• 4:46
  teaches
• 4:47
  you
• 4:47
  coaching
• 4:47
  skills,
• 4:48
  but
• 4:49
  you
• 4:49
  don't
• 4:49
  get
• 4:50
  any
• 4:51
  support
• 4:51
  on
• 4:51
  like
• 4:52
  running
• 4:52
  a
• 4:52
  business.
• 4:53
  At
• 4:53
  me.
• 4:55
  So
• 4:56
  maybe
• 4:56
  I
• 4:56
  felt
• 4:57
  like
• 4:57
  it
• 4:57
  would
• 4:57
  be
• 4:57
  good
• 4:57
  to
• 4:58
  get
• 4:58
  some
• 4:59
  support
• 4:59
  there
• 4:59
  as
• 4:59
  well.
• 5:01
  Yes,
• 5:01
  exactly.
• 5:02
  And
• 5:02
  what
• 5:02
  did
• 5:02
  you
• 5:02
  find
• 5:03
  helpful
• 5:03
  from
• 5:03
  the
• 5:03
  program?
• 5:04
  Oh
• 5:04
  gosh,
• 5:05
  lots
• 5:05
  of
• 5:05
  things
• 5:05
  were
• 5:05
  helpful
• 5:05
  from
• 5:06
  the
• 5:06
  program,
• 5:06
  really.
• 5:07
  I
• 5:07
  mean,
• 5:09
  Your
• 5:09
  constant
• 5:10
  availability.
• 5:12
  Maybe
• 5:12
  that's
• 5:12
  not
• 5:12
  something
• 5:15
  you
• 5:15
  can
• 5:15
  but
• 5:15
  honestly
• 5:16
  the
• 5:16
  speed
• 5:16
  at
• 5:16
  which
• 5:16
  you
• 5:16
  got
• 5:16
  back
• 5:17
  to
• 5:17
  me
• 5:17
  on
• 5:17
  an
• 5:18
  awful
• 5:18
  lot
• 5:18
  of
• 5:18
  kind
• 5:18
  of
• 5:19
  small
• 5:19
  things
• 5:20
  important
• 5:20
  to
• 5:20
  me
• 5:21
  was
• 5:21
  really,
• 5:22
  really
• 5:22
  helpful
• 5:23
  just
• 5:23
  practically
• 5:24
  for
• 5:24
  moving
• 5:25
  forward
• 5:25
  on
• 5:25
  stuff.
• 5:27
  So
• 5:27
  that
• 5:27
  support
• 5:28
  I
• 5:28
  really
• 5:28
  valued.
• 5:29
  But
• 5:29
  in
• 5:29
  terms
• 5:30
  of
• 5:30
  the
• 5:30
  whole
• 5:30
  program
• 5:31
  what
• 5:32
  I
• 5:32
  really
• 5:32
  valued
• 5:33
  was
• 5:34
  the
• 5:34
  community
• 5:34
  of
• 5:35
  people
• 5:36
  and
• 5:37
  how
• 5:37
  much
• 5:37
  we
• 5:38
  supported
• 5:38
  each
• 5:39
  other.
• 5:40
  And
• 5:41
  also
• 5:42
  the
• 5:42
  breadth
• 5:43
  of
• 5:43
  stuff
• 5:43
  we
• 5:43
  covered
• 5:44
  in
• 5:44
  the
• 5:44
  course,
• 5:45
  stuff
• 5:45
  that
• 5:45
  I
• 5:46
  wouldn't
• 5:46
  necessarily
• 5:47
  have
• 5:47
  Like
• 5:48
  paid
• 5:48
  for
• 5:48
  bit
• 5:49
  by
• 5:49
  bit,
• 5:49
  you
• 5:49
  know,
• 5:49
  but
• 5:50
  it's
• 5:50
  all
• 5:50
  part
• 5:50
  of
• 5:51
  the
• 5:51
  mix.
• 5:51
  I
• 5:51
  kind
• 5:51
  of
• 5:51
  felt
• 5:51
  like
• 5:51
  there
• 5:52
  was
• 5:52
  a
• 5:52
  lot
• 5:52
  of
• 5:52
  added
• 5:53
  value
• 5:53
  from
• 5:53
  it.
• 5:55
  Things
• 5:55
  like
• 5:55
  the
• 5:55
  copywriting
• 5:56
  things
• 5:56
  like
• 5:57
  the
• 5:57
  breathing
• 5:58
  exercises
• 5:59
  listening
• 6:00
  to
• 6:00
  somebody
• 6:00
  else
• 6:01
  do
• 6:01
  a
• 6:02
  presentation,
• 6:03
  even
• 6:03
  that
• 6:04
  kind
• 6:04
  of
• 6:04
  thing,
• 6:04
  and
• 6:04
  actually,
• 6:05
  how
• 6:06
  much
• 6:06
  you
• 6:06
  gain
• 6:06
  from
• 6:06
  even
• 6:07
  those
• 6:07
  conversations
• 6:08
  as
• 6:08
  well,
• 6:08
  because
• 6:08
  you
• 6:08
  sort
• 6:09
  of
• 6:09
  think,
• 6:09
  oh,
• 6:09
  maybe
• 6:09
  this
• 6:09
  is
• 6:09
  doable
• 6:10
  for
• 6:10
  me
• 6:10
  now.
• 6:10
  Hmm.
• 6:12
  And
• 6:12
  get
• 6:12
  ideas
• 6:12
  for
• 6:12
  how
• 6:13
  I
• 6:13
  could
• 6:13
  tell
• 6:13
  a
• 6:13
  story
• 6:14
  like
• 6:14
  that.
• 6:15
  So
• 6:15
  those
• 6:15
  sorts
• 6:15
  of
• 6:15
  things
• 6:15
  were
• 6:15
  amazing.
• 6:17
  And
• 6:17
  then
• 6:17
  all
• 6:17
  of
• 6:17
  the
• 6:18
  videos
• 6:18
  online,
• 6:19
  the
• 6:19
  fact
• 6:19
  you
• 6:19
  can
• 6:20
  do
• 6:20
  that
• 6:21
  in
• 6:21
  your
• 6:21
  own
• 6:21
  time,
• 6:22
  and
• 6:22
  you've
• 6:22
  got
• 6:22
  a
• 6:22
  process,
• 6:23
  but
• 6:23
  you
• 6:23
  can
• 6:23
  also
• 6:23
  fit
• 6:23
  it
• 6:24
  very
• 6:24
  much
• 6:24
  around
• 6:24
  your
• 6:24
  life,
• 6:26
  was
• 6:27
  really,
• 6:27
  really
• 6:27
  good.
• 6:28
  And
• 6:28
  then
• 6:28
  when
• 6:28
  you
• 6:28
  introduced
• 6:28
  that
• 6:29
  half
• 6:29
  an
• 6:29
  hour
• 6:30
  slots,
• 6:31
  those
• 6:31
  were
• 6:32
  really,
• 6:32
  really,
• 6:33
  very
• 6:33
  valuable.
• 6:34
  Oh,
• 6:35
  Brill.
• 6:35
  Thank
• 6:35
  you,
• 6:36
  Zoe.
• 6:36
  It's
• 6:37
  great
• 6:37
  to
• 6:37
  reflect
• 6:37
  for
• 6:38
  me
• 6:38
  and
• 6:38
  hopefully
• 6:39
  for
• 6:39
  you
• 6:39
  too,
• 6:40
  what
• 6:40
  was
• 6:41
  the
• 6:41
  result
• 6:41
  for
• 6:42
  you
• 6:42
  from
• 6:42
  being
• 6:43
  part
• 6:43
  of
• 6:43
  the
• 6:43
  programme?
• 6:44
  Well,
• 6:45
  a
• 6:45
  huge
• 6:45
  amount
• 6:46
  of
• 6:46
  progress
• 6:47
  on
• 6:47
  actually
• 6:47
  creating
• 6:48
  a
• 6:48
  business
• 6:49
  and
• 6:49
  a
• 6:49
  viable
• 6:50
  business
• 6:51
  proposition.
• 6:52
  I
• 6:53
  wouldn't
• 6:53
  have
• 6:53
  had
• 6:54
  the
• 6:54
  success
• 6:54
  that
• 6:54
  I've
• 6:55
  had
• 6:55
  with
• 6:55
  clients
• 6:56
  were
• 6:56
  it
• 6:56
  not
• 6:56
  for
• 6:56
  the
• 6:56
  program,
• 6:57
  for
• 6:57
  sure.
• 6:59
  I've
• 6:59
  learned
• 7:00
  from
• 7:00
  the
• 7:00
  program
• 7:03
  how
• 7:03
  to
• 7:03
  build
• 7:03
  a
• 7:03
  credible
• 7:04
  offer,
• 7:05
  and
• 7:07
  I
• 7:07
  have
• 7:07
  learned
• 7:09
  to
• 7:09
  iterate,
• 7:09
  I've
• 7:10
  learned
• 7:10
  to
• 7:10
  get
• 7:10
  that
• 7:10
  to
• 7:11
  a
• 7:11
  point
• 7:11
  and
• 7:11
  then
• 7:12
  just
• 7:12
  run
• 7:12
  with
• 7:12
  it
• 7:12
  and
• 7:13
  then
• 7:13
  keep
• 7:13
  iterating
• 7:14
  as
• 7:14
  I
• 7:14
  go.
• 7:14
  I
• 7:15
  have
• 7:16
  learned
• 7:17
  what
• 7:17
  sales
• 7:17
  strategies
• 7:18
  work
• 7:19
  for
• 7:19
  me.
• 7:20
  Hmm.
• 7:22
  I
• 7:22
  have
• 7:22
  learned
• 7:22
  an
• 7:23
  awful
• 7:23
  lot
• 7:23
  of
• 7:23
  tech
• 7:24
  from
• 7:24
  your
• 7:24
  course,
• 7:25
  an
• 7:25
  awful
• 7:25
  lot
• 7:26
  of
• 7:26
  how
• 7:26
  to
• 7:27
  make
• 7:27
  the
• 7:27
  most
• 7:27
  of
• 7:27
  LinkedIn,
• 7:28
  how
• 7:29
  to
• 7:30
  make
• 7:30
  the
• 7:30
  most
• 7:30
  of
• 7:31
  different
• 7:31
  technical
• 7:32
  sales
• 7:32
  tools,
• 7:33
  lead
• 7:33
  magnets,
• 7:33
  things
• 7:34
  like
• 7:34
  that,
• 7:34
  that
• 7:34
  I'd
• 7:34
  never
• 7:34
  heard
• 7:35
  of
• 7:36
  Canva
• 7:37
  I've
• 7:37
  migrated
• 7:38
  everything
• 7:38
  onto
• 7:38
  that
• 7:38
  now.
• 7:39
  And
• 7:40
  I
• 7:40
  just
• 7:40
  don't
• 7:41
  think
• 7:41
  I
• 7:41
  would
• 7:41
  have
• 7:41
  taken
• 7:41
  all
• 7:42
  of
• 7:42
  those
• 7:42
  steps
• 7:42
  as
• 7:42
  well.
• 7:43
  And
• 7:43
  when
• 7:43
  you're
• 7:43
  running
• 7:43
  a
• 7:44
  small
• 7:44
  business
• 7:44
  you
• 7:44
  know,
• 7:44
  to
• 7:45
  make
• 7:45
  all
• 7:45
  that
• 7:45
  more
• 7:46
  seamless
• 7:47
  is
• 7:47
  so
• 7:47
  valuable
• 7:47
  as
• 7:48
  well
• 7:48
  as
• 7:48
  actually
• 7:49
  like
• 7:49
  generating
• 7:49
  the
• 7:50
  sales
• 7:50
  at
• 7:50
  one
• 7:51
  end,
• 7:51
  but
• 7:52
  actually
• 7:52
  creating
• 7:52
  processes
• 7:53
  that
• 7:54
  sit
• 7:54
  behind
• 7:54
  that,
• 7:55
  that
• 7:55
  are
• 7:55
  also
• 7:55
  efficient.
• 7:56
  It's
• 7:56
  helped
• 7:56
  me
• 7:58
  both
• 7:58
  grow
• 7:58
  the
• 7:58
  business,
• 7:59
  but
• 7:59
  also
• 8:00
  run
• 8:01
  the
• 8:01
  business.
• 8:02
  Yeah,
• 8:02
  totally.
• 8:03
  And
• 8:04
  tell
• 8:04
  us
• 8:04
  about
• 8:04
  your
• 8:05
  successes
• 8:05
  with
• 8:06
  clients.
• 8:06
  I
• 8:07
  successfully
• 8:07
  sold
• 8:08
  my
• 8:08
  group
• 8:08
  program,
• 8:09
  which
• 8:10
  I
• 8:10
  am
• 8:10
  absolutely
• 8:11
  thrilled
• 8:11
  about.
• 8:12
  I
• 8:12
  did
• 8:12
  have
• 8:12
  a
• 8:12
  vague
• 8:13
  group
• 8:13
  program
• 8:13
  when
• 8:14
  I
• 8:14
  joined
• 8:14
  in
• 8:14
  January
• 8:15
  that
• 8:15
  was
• 8:15
  very
• 8:16
  loose
• 8:17
  and
• 8:17
  not
• 8:17
  to
• 8:17
  the
• 8:17
  point
• 8:18
  and
• 8:18
  was
• 8:18
  didn't
• 8:18
  have
• 8:18
  any
• 8:19
  of
• 8:19
  this
• 8:19
  frontal
• 8:19
  benefit
• 8:20
  stuff
• 8:20
  that
• 8:20
  we've
• 8:20
  talked
• 8:21
  about.
• 8:21
  You
• 8:21
  know,
• 8:22
  it
• 8:22
  was
• 8:22
  very,
• 8:23
  this
• 8:23
  is
• 8:23
  what
• 8:23
  you
• 8:23
  get
• 8:23
  from
• 8:23
  coaching
• 8:24
  and
• 8:24
  I've
• 8:25
  moved
• 8:25
  it
• 8:25
  into
• 8:26
  really
• 8:26
  standing
• 8:27
  in
• 8:27
  the
• 8:27
  shoes
• 8:27
  of
• 8:27
  the
• 8:27
  business
• 8:28
  and
• 8:28
  trying
• 8:28
  to
• 8:28
  understand
• 8:29
  what
• 8:29
  is
• 8:29
  it
• 8:29
  that
• 8:30
  they
• 8:30
  want
• 8:30
  for
• 8:30
  their
• 8:30
  staff.
• 8:31
  So
• 8:31
  I've
• 8:32
  translated
• 8:33
  what
• 8:33
  was
• 8:33
  quite
• 8:33
  inward
• 8:34
  looking,
• 8:34
  I
• 8:34
  suppose,
• 8:35
  into
• 8:36
  something
• 8:36
  that
• 8:36
  the
• 8:36
  world
• 8:37
  actually
• 8:37
  wants
• 8:38
  and
• 8:38
  needs.
• 8:39
  And
• 8:39
  I
• 8:39
  have
• 8:40
  now.
• 8:41
  seen
• 8:41
  that
• 8:41
  succeed
• 8:42
  in
• 8:42
  terms
• 8:42
  of
• 8:43
  sales.
• 8:44
  So
• 8:44
  I
• 8:44
  have
• 8:44
  successfully
• 8:45
  sold
• 8:45
  my
• 8:46
  group
• 8:46
  program,
• 8:47
  which
• 8:48
  I'm
• 8:48
  really
• 8:48
  excited
• 8:49
  to
• 8:49
  have
• 8:49
  done.
• 8:50
  I
• 8:50
  think
• 8:50
  I'm
• 8:50
  about
• 8:51
  to
• 8:51
  make
• 8:51
  another
• 8:51
  sale.
• 8:52
  So
• 8:52
  you
• 8:52
  could
• 8:52
  wait
• 8:52
  until
• 8:52
  you,
• 8:53
  you
• 8:53
  could
• 8:53
  wait
• 8:53
  until
• 8:54
  I
• 8:54
  have
• 8:54
  before
• 8:54
  you,
• 8:55
  before
• 8:55
  you
• 8:55
  put
• 8:55
  the,
• 8:56
  put
• 8:56
  this
• 8:56
  out.
• 8:56
  But
• 8:57
  I've
• 8:57
  translated
• 8:58
  the
• 8:58
  group
• 8:58
  program
• 8:58
  as
• 8:59
  well
• 8:59
  into
• 8:59
  a
• 8:59
  program
• 9:00
  for
• 9:00
  an
• 9:00
  individual.
• 9:01
  The
• 9:01
  group
• 9:02
  one
• 9:02
  is
• 9:02
  my
• 9:02
  flagship,
• 9:03
  but
• 9:03
  I've
• 9:03
  translated
• 9:04
  it
• 9:04
  into
• 9:04
  one
• 9:04
  for
• 9:04
  an
• 9:04
  individual.
• 9:06
  And
• 9:06
  I
• 9:06
  think
• 9:06
  he's
• 9:06
  about
• 9:07
  to,
• 9:07
  to
• 9:07
  buy
• 9:07
  that.
• 9:08
  So
• 9:08
  I
• 9:09
  can
• 9:09
  kind
• 9:09
  of
• 9:09
  see
• 9:10
  now
• 9:10
  how
• 9:10
  I've
• 9:10
  got
• 9:11
  a
• 9:11
  signature,
• 9:12
  but
• 9:12
  then
• 9:12
  I
• 9:12
  can
• 9:12
  branch
• 9:12
  out
• 9:13
  other
• 9:13
  stuff
• 9:13
  off
• 9:14
  it.
• 9:15
  And
• 9:15
  I
• 9:15
  don't
• 9:15
  think
• 9:15
  selling
• 9:16
  the
• 9:16
  one
• 9:16
  to
• 9:16
  one
• 9:17
  program
• 9:17
  is
• 9:18
  my
• 9:19
  primary
• 9:20
  route
• 9:21
  because
• 9:21
  I
• 9:22
  want
• 9:22
  to
• 9:22
  do
• 9:22
  the
• 9:22
  group
• 9:23
  ones
• 9:23
  and
• 9:24
  I
• 9:24
  think
• 9:24
  that
• 9:24
  I
• 9:25
  will
• 9:25
  enjoy
• 9:25
  those
• 9:25
  more
• 9:25
  and
• 9:26
  there's
• 9:26
  bigger
• 9:26
  benefits
• 9:27
  from
• 9:27
  that
• 9:28
  for
• 9:28
  the
• 9:28
  business.
• 9:29
  But
• 9:29
  if
• 9:30
  some
• 9:30
  businesses
• 9:30
  are
• 9:30
  too
• 9:31
  small
• 9:31
  for
• 9:31
  the
• 9:31
  group
• 9:31
  one,
• 9:32
  they
• 9:32
  don't
• 9:32
  have
• 9:32
  enough
• 9:32
  people
• 9:32
  at
• 9:32
  that
• 9:33
  level.
• 9:33
  I've
• 9:34
  got
• 9:34
  a
• 9:34
  version
• 9:34
  of
• 9:34
  it
• 9:35
  for
• 9:35
  the
• 9:35
  individual,
• 9:36
  which
• 9:36
  is
• 9:36
  just
• 9:37
  so
• 9:37
  clear.
• 9:38
  Now,
• 9:38
  because
• 9:39
  I've
• 9:39
  done
• 9:39
  all
• 9:39
  that
• 9:40
  work
• 9:40
  through
• 9:40
  your
• 9:40
  program
• 9:41
  on
• 9:41
  how
• 9:42
  to
• 9:42
  really
• 9:43
  build
• 9:44
  an
• 9:44
  offer
• 9:44
  that
• 9:44
  you
• 9:45
  can
• 9:45
  sell.
• 9:46
  Amazing.
• 9:47
  Yeah.
• 9:47
  It's
• 9:47
  so
• 9:47
  exciting,
• 9:48
  isn't
• 9:48
  it?
• 9:48
  And
• 9:48
  then
• 9:48
  you
• 9:49
  can
• 9:49
  make
• 9:49
  that
• 9:49
  into
• 9:49
  a
• 9:50
  book
• 9:50
  or
• 9:50
  anything
• 9:51
  else
• 9:51
  that
• 9:51
  you
• 9:51
  want
• 9:52
  to,
• 9:52
  like
• 9:52
  for
• 9:52
  an
• 9:52
  online
• 9:53
  course.
• 9:53
  And
• 9:54
  yeah,
• 9:54
  super
• 9:55
  exciting.
• 9:56
  I've
• 9:56
  got
• 9:56
  ideas
• 9:57
  coming
• 9:57
  out
• 9:57
  of
• 9:57
  my
• 9:57
  head.
• 9:57
  Really.
• 9:58
  I
• 9:58
  just
• 9:58
  can't,
• 9:59
  can't
• 9:59
  put
• 9:59
  them
• 9:59
  all
• 10:00
  into
• 10:00
  practice
• 10:00
  at
• 10:00
  the
• 10:01
  moment,
• 10:01
  but
• 10:01
  yeah,
• 10:01
  I'd
• 10:01
  love
• 10:01
  to
• 10:02
  kind
• 10:02
  of
• 10:02
  build
• 10:02
  an
• 10:02
  app
• 10:03
  and
• 10:03
  build
• 10:03
  some
• 10:04
  stuff
• 10:04
  that
• 10:04
  people
• 10:05
  can
• 10:06
  just
• 10:06
  access
• 10:06
  themselves
• 10:07
  almost
• 10:07
  and
• 10:07
  just
• 10:08
  do
• 10:08
  their
• 10:08
  own
• 10:08
  learning.
• 10:09
  But
• 10:09
  yeah,
• 10:09
  lots
• 10:09
  of
• 10:09
  ideas
• 10:10
  for
• 10:10
  how
• 10:10
  I
• 10:10
  can
• 10:10
  do
• 10:10
  it.
• 10:11
  What
• 10:11
  would
• 10:11
  you
• 10:11
  say
• 10:11
  is
• 10:11
  your
• 10:11
  biggest
• 10:12
  takeaway
• 10:12
  from
• 10:12
  the
• 10:12
  program?
• 10:15
  It's
• 10:15
  funny
• 10:15
  because
• 10:15
  it's
• 10:16
  sort
• 10:16
  of
• 10:16
  stuff
• 10:16
  I
• 10:16
  already
• 10:17
  did
• 10:17
  know
• 10:17
  from
• 10:18
  my
• 10:18
  previous
• 10:18
  career,
• 10:19
  but
• 10:19
  it's...
• 10:20
  I
• 10:20
  don't
• 10:20
  know,
• 10:21
  it's
• 10:21
  somehow
• 10:23
  you
• 10:23
  get
• 10:23
  lost
• 10:24
  in
• 10:24
  all
• 10:24
  the
• 10:24
  other
• 10:24
  stuff
• 10:25
  when
• 10:25
  you're
• 10:25
  running
• 10:25
  a
• 10:25
  business,
• 10:26
  but
• 10:26
  I
• 10:26
  think
• 10:26
  it's
• 10:26
  just
• 10:27
  to
• 10:27
  be
• 10:27
  super
• 10:28
  focused
• 10:28
  on
• 10:29
  the
• 10:29
  consumer,
• 10:29
  on
• 10:30
  the
• 10:30
  person
• 10:30
  who
• 10:30
  is
• 10:31
  buying.
• 10:32
  And
• 10:32
  that
• 10:32
  was
• 10:33
  the
• 10:33
  biggest
• 10:33
  thing.
• 10:34
  One
• 10:34
  of
• 10:34
  the
• 10:34
  other
• 10:34
  big
• 10:34
  things,
• 10:35
  I
• 10:35
  maybe
• 10:35
  should
• 10:35
  have
• 10:35
  mentioned
• 10:36
  that
• 10:36
  in
• 10:36
  what
• 10:36
  was
• 10:36
  going
• 10:36
  on
• 10:36
  before
• 10:37
  for
• 10:37
  me,
• 10:37
  but
• 10:37
  one
• 10:37
  of
• 10:38
  the
• 10:38
  big
• 10:38
  things
• 10:38
  I
• 10:38
  was
• 10:39
  spinning
• 10:39
  around
• 10:39
  about
• 10:40
  wasn't
• 10:41
  just
• 10:41
  like
• 10:42
  what's
• 10:43
  the
• 10:43
  best
• 10:43
  way
• 10:43
  to
• 10:43
  grow
• 10:44
  this
• 10:44
  and
• 10:44
  market
• 10:44
  it,
• 10:45
  but
• 10:45
  it
• 10:46
  was
• 10:46
  also
• 10:46
  like,
• 10:47
  should
• 10:47
  I
• 10:47
  be
• 10:48
  a
• 10:48
  B2B
• 10:48
  business
• 10:49
  or
• 10:49
  should
• 10:49
  I
• 10:49
  be
• 10:49
  a
• 10:49
  B2C
• 10:50
  business?
• 10:51
  Yeah.
• 10:51
  And
• 10:52
  it
• 10:52
  took
• 10:53
  a
• 10:53
  long
• 10:53
  time
• 10:53
  for
• 10:53
  me
• 10:54
  to
• 10:54
  feel
• 10:54
  really
• 10:54
  comfortable
• 10:55
  with
• 10:55
  one
• 10:55
  or
• 10:55
  the
• 10:55
  other.
• 10:55
  It
• 10:55
  took
• 10:55
  a
• 10:56
  long
• 10:56
  time
• 10:56
  to
• 10:56
  kind
• 10:56
  of
• 10:57
  let
• 10:57
  go
• 10:57
  of
• 10:57
  one,
• 10:58
  but
• 10:59
  now
• 10:59
  I
• 10:59
  am
• 10:59
  focused
• 11:00
  on
• 11:00
  being
• 11:00
  a
• 11:00
  corporate
• 11:01
  business
• 11:02
  and
• 11:02
  I
• 11:02
  want
• 11:02
  to
• 11:03
  sell
• 11:03
  to
• 11:04
  the
• 11:04
  agency.
• 11:05
  It's
• 11:05
  just
• 11:06
  made
• 11:06
  a
• 11:06
  huge
• 11:07
  difference
• 11:08
  to
• 11:09
  what
• 11:09
  I
• 11:10
  spend
• 11:10
  my
• 11:10
  time
• 11:10
  doing
• 11:11
  and
• 11:11
  how
• 11:12
  I
• 11:12
  prioritize
• 11:13
  my
• 11:13
  precious
• 11:14
  time
• 11:14
  I
• 11:14
  have
• 11:14
  each
• 11:15
  week
• 11:15
  to
• 11:15
  spend
• 11:15
  on
• 11:15
  my
• 11:15
  business
• 11:16
  right
• 11:16
  now.
• 11:17
  That
• 11:17
  is
• 11:18
  the
• 11:18
  single
• 11:18
  biggest
• 11:18
  thing
• 11:19
  for
• 11:19
  me
• 11:19
  that
• 11:19
  was
• 11:19
  important
• 11:20
  because
• 11:20
  once
• 11:20
  I
• 11:20
  had
• 11:21
  that,
• 11:22
  everything
• 11:23
  could
• 11:23
  flow
• 11:23
  much
• 11:24
  more
• 11:24
  easily.
• 11:25
  Think
• 11:26
  about
• 11:26
  the
• 11:26
  kind
• 11:26
  of
• 11:26
  events
• 11:27
  I
• 11:27
  need
• 11:27
  to
• 11:27
  be
• 11:27
  at.
• 11:27
  The
• 11:28
  events
• 11:28
  where
• 11:28
  the
• 11:29
  CEOs
• 11:29
  and
• 11:29
  the
• 11:29
  agency
• 11:29
  owners
• 11:30
  are
• 11:30
  not
• 11:30
  necessarily
• 11:31
  the
• 11:31
  events
• 11:31
  for
• 11:32
  the
• 11:32
  actual
• 11:32
  like
• 11:33
  employees.
• 11:33
  So
• 11:34
  going
• 11:34
  to
• 11:34
  things
• 11:34
  like
• 11:35
  the
• 11:35
  MRS
• 11:35
  conference,
• 11:36
  for
• 11:36
  example
• 11:37
  was
• 11:37
  a
• 11:37
  big
• 11:38
  thing
• 11:38
  for
• 11:38
  me.
• 11:38
  So
• 11:38
  I
• 11:39
  think
• 11:39
  I
• 11:40
  will
• 11:40
  take
• 11:40
  away
• 11:40
  to
• 11:41
  always
• 11:41
  think
• 11:41
  about
• 11:42
  what
• 11:42
  that
• 11:42
  person
• 11:43
  wants
• 11:43
  and
• 11:43
  needs
• 11:44
  and
• 11:44
  to
• 11:45
  keep
• 11:45
  myself
• 11:46
  constantly
• 11:46
  connected
• 11:47
  with
• 11:47
  those
• 11:47
  people
• 11:48
  and
• 11:48
  be
• 11:48
  doing
• 11:49
  market
• 11:49
  research
• 11:50
  with
• 11:50
  them,
• 11:51
  always
• 11:51
  understanding
• 11:53
  Top
• 11:53
  of
• 11:53
  mind
• 11:53
  priorities
• 11:54
  are
• 11:54
  and
• 11:55
  what's
• 11:55
  worrying
• 11:56
  them
• 11:56
  and
• 11:56
  what's
• 11:56
  keeping
• 11:57
  them
• 11:57
  up
• 11:57
  at
• 11:57
  night.
• 11:57
  And,
• 11:58
  you
• 11:58
  know,
• 11:59
  is
• 11:59
  it
• 11:59
  retention?
• 11:59
  Is
• 12:00
  it
• 12:00
  productivity?
• 12:01
  Is
• 12:01
  it
• 12:01
  performance?
• 12:03
  I
• 12:03
  think
• 12:03
  that's
• 12:03
  the
• 12:03
  biggest
• 12:04
  thing.
• 12:04
  Like
• 12:04
  once
• 12:05
  you
• 12:05
  know
• 12:05
  that
• 12:07
  you
• 12:07
  can
• 12:07
  tell
• 12:08
  the
• 12:08
  story
• 12:09
  around
• 12:09
  that.
• 12:09
  And
• 12:09
  it's
• 12:09
  not
• 12:10
  to
• 12:10
  say
• 12:10
  I'm
• 12:10
  like
• 12:10
  changing
• 12:11
  what
• 12:11
  I
• 12:11
  do.
• 12:12
  I
• 12:12
  still
• 12:12
  am
• 12:14
  focusing
• 12:14
  on
• 12:14
  those
• 12:15
  people
• 12:15
  at
• 12:15
  the
• 12:15
  beginning
• 12:16
  of
• 12:16
  leadership
• 12:16
  and
• 12:16
  management,
• 12:17
  but
• 12:18
  it's
• 12:18
  just
• 12:19
  to
• 12:19
  stay
• 12:19
  relevant
• 12:20
  in
• 12:20
  terms
• 12:20
  of.
• 12:21
  why
• 12:22
  they
• 12:22
  need
• 12:22
  me.
• 12:23
  Yeah,
• 12:24
  so
• 12:24
  true.
• 12:25
  And
• 12:25
  it's
• 12:25
  something
• 12:25
  that
• 12:25
  most
• 12:26
  people
• 12:27
  think
• 12:27
  isn't
• 12:27
  important.
• 12:28
  So
• 12:28
  I
• 12:29
  love
• 12:29
  that
• 12:29
  you've
• 12:29
  shared
• 12:30
  that
• 12:30
  because
• 12:31
  everyone
• 12:32
  just
• 12:32
  wants
• 12:32
  to
• 12:32
  jump
• 12:32
  to
• 12:33
  like
• 12:33
  selling
• 12:33
  the
• 12:33
  thing,
• 12:33
  but
• 12:34
  there's
• 12:34
  so
• 12:34
  much
• 12:34
  value
• 12:35
  in
• 12:35
  really
• 12:36
  keeping
• 12:36
  up
• 12:36
  with
• 12:36
  that
• 12:37
  client.
• 12:39
  That's
• 12:40
  what
• 12:40
  I've
• 12:40
  learned,
• 12:40
  like,
• 12:40
  stand
• 12:41
  in
• 12:41
  someone
• 12:41
  else's
• 12:41
  shoes,
• 12:42
  see
• 12:42
  the
• 12:43
  world
• 12:43
  from
• 12:43
  their
• 12:43
  eyes
• 12:44
  ask
• 12:45
  questions,
• 12:45
  don't
• 12:46
  perform
• 12:47
  and
• 12:49
  yeah,
• 12:49
  really.
• 12:50
  Get
• 12:50
  as
• 12:51
  much
• 12:51
  information
• 12:51
  and
• 12:51
  get
• 12:52
  as
• 12:52
  familiar
• 12:52
  as
• 12:52
  you
• 12:52
  can
• 12:53
  with
• 12:53
  what
• 12:53
  they're
• 12:53
  doing
• 12:53
  and
• 12:54
  what's
• 12:54
  going
• 12:54
  on
• 12:54
  right
• 12:55
  down
• 12:55
  to
• 12:55
  the
• 12:55
  specific
• 12:56
  language
• 12:56
  that
• 12:56
  they're
• 12:57
  speaking.
• 12:58
  And
• 12:58
  as
• 12:58
  I
• 12:58
  was
• 12:59
  saying,
• 12:59
  it
• 12:59
  feels
• 12:59
  so
• 12:59
  odd
• 12:59
  to
• 13:00
  say
• 13:00
  this
• 13:00
  because
• 13:00
  I
• 13:01
  did
• 13:01
  it
• 13:03
  in
• 13:03
  a
• 13:04
  previous
• 13:04
  career.
• 13:04
  Like
• 13:04
  when
• 13:04
  we'd
• 13:04
  be
• 13:04
  giving
• 13:05
  advice
• 13:05
  to
• 13:05
  brands
• 13:05
  to
• 13:05
  do
• 13:06
  that,
• 13:06
  giving
• 13:07
  them
• 13:07
  the
• 13:07
  exact
• 13:08
  language
• 13:08
  and
• 13:08
  all,
• 13:08
  like
• 13:09
  everything
• 13:09
  from
• 13:09
  quality
• 13:10
  down
• 13:10
  to
• 13:10
  language
• 13:11
  that,
• 13:12
  you
• 13:12
  know,
• 13:12
  consumers
• 13:12
  would
• 13:13
  connect
• 13:13
  with
• 13:14
  and
• 13:14
  then
• 13:15
  giving
• 13:15
  that
• 13:15
  to
• 13:15
  the
• 13:15
  brand.
• 13:16
  But
• 13:16
  then
• 13:17
  it's
• 13:17
  good
• 13:17
  cause
• 13:17
  I've
• 13:17
  got
• 13:17
  a
• 13:17
  lot
• 13:17
  of
• 13:17
  evidence
• 13:18
  in
• 13:18
  my
• 13:18
  head
• 13:18
  of
• 13:18
  being
• 13:19
  a
• 13:19
  very
• 13:19
  successful
• 13:19
  strategy.
• 13:20
  So
• 13:21
  I
• 13:21
  just
• 13:21
  needed
• 13:22
  to,
• 13:23
  to
• 13:23
  apply
• 13:23
  it
• 13:23
  to
• 13:23
  my
• 13:23
  business.
• 13:24
  And
• 13:24
  I
• 13:24
  think
• 13:24
  you
• 13:24
  do
• 13:25
  think
• 13:25
  when
• 13:25
  you
• 13:25
  start
• 13:25
  a
• 13:25
  business
• 13:26
  that
• 13:26
  it's
• 13:26
  all
• 13:27
  about
• 13:27
  you
• 13:27
  and
• 13:27
  you
• 13:27
  get
• 13:28
  bit,
• 13:28
  you
• 13:28
  do
• 13:28
  get
• 13:28
  bit
• 13:28
  self
• 13:28
  absorbed.
• 13:30
  Exactly.
• 13:30
  And
• 13:31
  we
• 13:31
  can't,
• 13:31
  we
• 13:31
  can't
• 13:31
  do
• 13:32
  it
• 13:32
  ourselves.
• 13:32
  Like
• 13:32
  I
• 13:32
  have
• 13:32
  a
• 13:32
  business
• 13:33
  coach
• 13:33
  to
• 13:33
  tell
• 13:33
  me,
• 13:34
  you
• 13:34
  know,
• 13:35
  what
• 13:35
  I
• 13:35
  need
• 13:35
  to
• 13:35
  do
• 13:35
  differently
• 13:36
  because
• 13:36
  you
• 13:36
  just
• 13:37
  can't
• 13:37
  see
• 13:37
  it
• 13:37
  when
• 13:37
  you're
• 13:38
  in
• 13:38
  it
• 13:38
  no
• 13:38
  matter
• 13:38
  how
• 13:38
  much
• 13:39
  you
• 13:39
  know
• 13:39
  the
• 13:39
  staff,
• 13:40
  it's
• 13:41
  just
• 13:41
  really
• 13:41
  hard
• 13:41
  to
• 13:42
  see
• 13:42
  your
• 13:42
  own
• 13:42
  blind
• 13:43
  spots.
• 13:45
  Yeah,
• 13:45
  exactly.
• 13:46
  And
• 13:46
  it's
• 13:46
  a
• 13:46
  lot
• 13:47
  of
• 13:47
  ego
• 13:47
  when
• 13:47
  you
• 13:47
  start
• 13:48
  a
• 13:48
  business,
• 13:48
  you
• 13:49
  know,
• 13:49
  you
• 13:49
  sort
• 13:49
  of
• 13:49
  want
• 13:49
  it
• 13:49
  to
• 13:49
  be
• 13:50
  successful
• 13:50
  and
• 13:50
  you
• 13:50
  think,
• 13:51
  I
• 13:52
  think
• 13:52
  you
• 13:52
  have
• 13:52
  that
• 13:53
  belief
• 13:53
  that,
• 13:54
  or
• 13:54
  I
• 13:54
  probably
• 13:54
  had
• 13:55
  that
• 13:55
  belief
• 13:55
  that
• 13:55
  it
• 13:55
  was
• 13:55
  about
• 13:56
  me
• 13:56
  and
• 13:56
  what
• 13:56
  I
• 13:56
  was
• 13:57
  doing.
• 13:57
  Yes.
• 13:58
  Make
• 13:59
  me
• 13:59
  successful
• 13:59
  or
• 13:59
  not.
• 14:00
  And
• 14:00
  so
• 14:00
  you're
• 14:00
  getting
• 14:00
  quite
• 14:01
  focused
• 14:01
  on
• 14:02
  like
• 14:02
  what
• 14:02
  you're
• 14:02
  producing
• 14:03
  and
• 14:03
  putting
• 14:03
  out
• 14:03
  there.
• 14:04
  And
• 14:04
  I
• 14:04
  think
• 14:05
  you
• 14:05
  can
• 14:05
  shift
• 14:05
  to
• 14:06
  focus
• 14:06
  on
• 14:06
  what
• 14:07
  do
• 14:07
  they
• 14:07
  need?
• 14:07
  But
• 14:08
  it's
• 14:09
  such
• 14:10
  a
• 14:10
  difficult
• 14:11
  process
• 14:11
  to
• 14:11
  go
• 14:12
  through
• 14:12
  on
• 14:12
  your
• 14:12
  own,
• 14:12
  because
• 14:13
  you
• 14:13
  have
• 14:13
  to
• 14:13
  work
• 14:14
  out
• 14:14
  like
• 14:14
  who
• 14:14
  you're
• 14:14
  even
• 14:14
  targeting
• 14:15
  and
• 14:15
  why
• 14:16
  and
• 14:16
  all
• 14:16
  that
• 14:16
  stuff.
• 14:17
  And
• 14:17
  that's
• 14:17
  what
• 14:17
  the
• 14:17
  course
• 14:17
  does.
• 14:18
  You
• 14:18
  say
• 14:18
  it
• 14:18
  kind
• 14:18
  of
• 14:19
  lets
• 14:19
  you
• 14:19
  get
• 14:19
  there
• 14:20
  in
• 14:20
  your
• 14:20
  own
• 14:20
  time.
• 14:23
  You've
• 14:23
  got
• 14:23
  your
• 14:23
  point
• 14:24
  of
• 14:24
  view
• 14:24
  on
• 14:24
  that
• 14:24
  right
• 14:24
  from
• 14:24
  the
• 14:25
  outset
• 14:25
  around
• 14:25
  niching
• 14:26
  and
• 14:26
  stuff.
• 14:26
  And
• 14:26
  I
• 14:26
  think
• 14:27
  I
• 14:27
  even
• 14:27
  heard
• 14:27
  that
• 14:27
  in
• 14:27
  the
• 14:28
  thing
• 14:28
  before
• 14:28
  I
• 14:28
  bought
• 14:28
  the
• 14:28
  program,
• 14:29
  like
• 14:29
  about
• 14:30
  why
• 14:30
  you
• 14:30
  need
• 14:30
  a
• 14:30
  niche
• 14:31
  and
• 14:32
  everything.
• 14:33
  But
• 14:33
  I
• 14:33
  think
• 14:33
  I
• 14:33
  thought
• 14:33
  I
• 14:33
  had
• 14:34
  a
• 14:34
  niche,
• 14:34
  but
• 14:34
  I
• 14:34
  didn't
• 14:34
  realize
• 14:35
  until
• 14:35
  I
• 14:35
  joined
• 14:36
  the
• 14:36
  program
• 14:36
  that
• 14:36
  it
• 14:36
  wasn't
• 14:36
  quite
• 14:37
  niched
• 14:37
  enough.
• 14:38
  Yeah,
• 14:38
  yeah,
• 14:38
  totally.
• 14:39
  It's
• 14:39
  all
• 14:39
  the
• 14:39
  stuff
• 14:40
  around
• 14:40
  that.
• 14:40
  Exactly.
• 14:42
  It's
• 14:42
  the
• 14:42
  so
• 14:42
  what
• 14:43
  and
• 14:43
  it's
• 14:43
  the
• 14:43
  with
• 14:44
  what
• 14:44
  offer
• 14:44
  and
• 14:44
  all
• 14:45
  of
• 14:45
  those
• 14:45
  different
• 14:45
  bits,
• 14:46
  you
• 14:46
  know,
• 14:46
  it's,
• 14:47
  even
• 14:47
  though
• 14:47
  I
• 14:47
  know
• 14:48
  that
• 14:48
  theory
• 14:48
  from
• 14:49
  my,
• 14:49
  as
• 14:49
  I
• 14:49
  say,
• 14:49
  I
• 14:49
  know
• 14:49
  that
• 14:50
  theory
• 14:50
  from
• 14:50
  before,
• 14:50
  but
• 14:51
  actually
• 14:51
  applying
• 14:51
  it
• 14:52
  to
• 14:52
  yourself
• 14:52
  and
• 14:53
  being
• 14:53
  disciplined
• 14:53
  about
• 14:54
  going
• 14:54
  through
• 14:54
  that
• 14:54
  process.
• 14:54
  I
• 14:55
  just
• 14:55
  don't
• 14:55
  think
• 14:55
  that's
• 14:55
  something
• 14:56
  you
• 14:56
  can
• 14:56
  really
• 14:56
  do
• 14:56
  on
• 14:56
  your
• 14:56
  own.
• 14:57
  No,
• 14:58
  not
• 14:58
  in,
• 14:58
  not
• 14:58
  in
• 14:59
  like.
• 15:00
  Three
• 15:00
  to
• 15:01
  four
• 15:01
  months
• 15:01
  anyway,
• 15:02
  or
• 15:02
  whatever
• 15:02
  it
• 15:02
  took
• 15:02
  me
• 15:02
  to
• 15:03
  probably
• 15:03
  took
• 15:03
  me
• 15:03
  like
• 15:03
  three
• 15:03
  months
• 15:04
  to
• 15:04
  sort
• 15:04
  of
• 15:04
  get
• 15:04
  that
• 15:04
  bit
• 15:05
  going.
• 15:05
  And
• 15:05
  then
• 15:05
  like
• 15:05
  three
• 15:06
  months
• 15:06
  more,
• 15:06
  the
• 15:06
  second
• 15:07
  half
• 15:07
  of
• 15:07
  your
• 15:07
  program,
• 15:08
  more
• 15:08
  selling
• 15:08
  strategies
• 15:09
  and
• 15:10
  how
• 15:10
  to
• 15:10
  then
• 15:10
  be
• 15:10
  getting
• 15:11
  the
• 15:11
  program
• 15:11
  out
• 15:11
  there
• 15:11
  and
• 15:12
  what
• 15:12
  worked,
• 15:12
  I
• 15:12
  would
• 15:12
  say
• 15:13
  more
• 15:13
  or
• 15:13
  less
• 15:14
  spent
• 15:14
  three
• 15:14
  months
• 15:15
  on
• 15:15
  each.
• 15:15
  And
• 15:15
  so
• 15:16
  it's
• 15:17
  a
• 15:17
  huge
• 15:17
  amount
• 15:17
  of
• 15:17
  progress
• 15:18
  in
• 15:18
  six
• 15:18
  months,
• 15:19
  really.
• 15:20
  Yeah,
• 15:20
  amazing.
• 15:21
  Yeah,
• 15:21
  it's
• 15:21
  been
• 15:22
  brilliant
• 15:22
  to
• 15:22
  see.
• 15:23
  What's
• 15:23
  next
• 15:23
  for
• 15:23
  you
• 15:24
  Zoe?
• 15:24
  Well,
• 15:25
  I'm
• 15:25
  going
• 15:25
  to
• 15:25
  design
• 15:26
  and
• 15:26
  deliver
• 15:27
  an
• 15:27
  amazing
• 15:27
  group
• 15:28
  program.
• 15:29
  It
• 15:29
  is
• 15:29
  in
• 15:29
  the
• 15:29
  making
• 15:31
  a
• 15:31
  future
• 15:32
  idea
• 15:32
  that
• 15:32
  I
• 15:32
  do
• 15:32
  have
• 15:33
  is
• 15:33
  creating
• 15:34
  the
• 15:34
  same
• 15:34
  program
• 15:35
  for
• 15:35
  a
• 15:35
  slightly
• 15:35
  senior
• 15:36
  level.
• 15:37
  One
• 15:37
  about
• 15:38
  building
• 15:39
  high
• 15:39
  trust
• 15:39
  teams
• 15:40
  specifically
• 15:41
  and
• 15:41
  becoming
• 15:42
  a
• 15:42
  head
• 15:42
  of
• 15:42
  or
• 15:42
  a
• 15:42
  team
• 15:43
  leadership
• 15:43
  role.
• 15:44
  Because
• 15:44
  I
• 15:44
  think
• 15:45
  the
• 15:45
  program
• 15:45
  I
• 15:45
  have
• 15:45
  now
• 15:46
  is
• 15:46
  more
• 15:46
  for
• 15:46
  people
• 15:47
  who
• 15:47
  are
• 15:47
  at
• 15:47
  the
• 15:47
  very
• 15:47
  beginning
• 15:48
  of
• 15:48
  like
• 15:49
  trying
• 15:49
  to
• 15:49
  have
• 15:49
  client
• 15:50
  relationships
• 15:50
  and
• 15:51
  trying
• 15:51
  to
• 15:51
  line
• 15:52
  manage
• 15:52
  people.
• 15:53
  The
• 15:53
  next
• 15:54
  one
• 15:54
  will
• 15:54
  be
• 15:54
  more
• 15:55
  around
• 15:55
  how
• 15:55
  do
• 15:56
  you
• 15:56
  scale
• 15:56
  up
• 15:56
  your
• 15:56
  leadership
• 15:57
  and
• 15:58
  build
• 15:59
  teams
• 15:59
  and
• 15:59
  have
• 15:59
  impact
• 16:00
  and
• 16:00
  influence
• 16:00
  at
• 16:01
  a
• 16:01
  bigger
• 16:01
  level.
• 16:02
  Yeah.
• 16:03
  Who
• 16:03
  would
• 16:03
  you
• 16:03
  recommend
• 16:04
  the
• 16:04
  program
• 16:04
  to?
• 16:05
  Well,
• 16:05
  I
• 16:05
  already
• 16:05
  have
• 16:06
  recommended
• 16:06
  it
• 16:07
  to
• 16:07
  somebody
• 16:08
  who
• 16:08
  yeah,
• 16:08
  like
• 16:08
  I'm
• 16:09
  connected
• 16:09
  with,
• 16:09
  who
• 16:10
  seemed
• 16:10
  to
• 16:10
  be
• 16:10
  feeling
• 16:11
  similar
• 16:12
  feelings
• 16:12
  to
• 16:12
  me
• 16:13
  around
• 16:14
  just
• 16:15
  spinning
• 16:15
  around
• 16:15
  in
• 16:16
  their
• 16:16
  own
• 16:16
  head
• 16:16
  quite
• 16:16
  a
• 16:16
  lot
• 16:17
  and
• 16:18
  getting
• 16:18
  a
• 16:18
  bit
• 16:18
  frustrated
• 16:19
  with
• 16:19
  progress.
• 16:21
  I
• 16:21
  would
• 16:21
  recommend
• 16:22
  this
• 16:22
  program
• 16:22
  to
• 16:22
  people
• 16:23
  who
• 16:24
  are
• 16:24
  really
• 16:25
  feeling
• 16:25
  entrepreneurial
• 16:26
  and
• 16:27
  really
• 16:27
  want
• 16:27
  to
• 16:29
  build
• 16:29
  something.
• 16:31
  And
• 16:34
  people
• 16:34
  with
• 16:34
  a
• 16:34
  passion
• 16:35
  for,
• 16:37
  for
• 16:37
  making
• 16:38
  a
• 16:38
  business
• 16:38
  out
• 16:38
  of
• 16:38
  what
• 16:39
  they
• 16:39
  do.
• 16:41
  Totally.
• 16:42
  And
• 16:42
  what
• 16:42
  should
• 16:42
  others
• 16:42
  know
• 16:43
  about
• 16:43
  working
• 16:43
  with
• 16:43
  me?
• 16:46
  That
• 16:46
  you're
• 16:46
  amazing.
• 16:48
  I
• 16:49
  like
• 16:49
  this
• 16:49
  one.
• 16:50
  You
• 16:50
  are
• 16:51
  a
• 16:51
  font
• 16:51
  of
• 16:51
  knowledge
• 16:52
  on
• 16:52
  everything.
• 16:52
  I
• 16:52
  mean,
• 16:52
  I
• 16:52
  know
• 16:53
  you
• 16:53
  are
• 16:53
  there
• 16:53
  as
• 16:53
  a
• 16:53
  coach.
• 16:56
  You
• 16:56
  do
• 16:56
  also
• 16:57
  have
• 16:57
  your
• 16:57
  own
• 16:58
  experience
• 16:59
  to
• 16:59
  draw
• 16:59
  on
• 17:00
  as
• 17:00
  well,
• 17:01
  and
• 17:01
  do
• 17:01
  you
• 17:01
  research
• 17:02
  things
• 17:03
  for
• 17:03
  us
• 17:03
  or
• 17:03
  things
• 17:04
  that
• 17:04
  the
• 17:04
  group
• 17:05
  is
• 17:05
  interested
• 17:05
  in
• 17:05
  as
• 17:05
  well?
• 17:06
  So
• 17:07
  you
• 17:07
  did
• 17:07
  quite
• 17:07
  a
• 17:07
  lot
• 17:08
  for
• 17:08
  me
• 17:09
  and
• 17:09
  others
• 17:09
  like
• 17:09
  me
• 17:10
  on
• 17:10
  the
• 17:10
  corporate
• 17:11
  side
• 17:11
  of
• 17:11
  things
• 17:11
  and
• 17:11
  looking
• 17:12
  at
• 17:12
  some
• 17:12
  of
• 17:12
  the
• 17:12
  corporate
• 17:13
  sales
• 17:14
  strategies.
• 17:15
  So
• 17:15
  I
• 17:15
  think
• 17:15
  that
• 17:15
  you
• 17:15
  have
• 17:16
  lots
• 17:16
  of
• 17:16
  expertise
• 17:17
  yourself
• 17:17
  and
• 17:17
  then
• 17:17
  you'll
• 17:18
  go
• 17:18
  away
• 17:18
  and
• 17:18
  look
• 17:18
  up
• 17:19
  things
• 17:19
  as
• 17:19
  well,
• 17:20
  which
• 17:20
  is
• 17:20
  super
• 17:20
  valuable.
• 17:22
  So
• 17:22
  there's
• 17:22
  the
• 17:22
  expertise
• 17:23
  and
• 17:23
  the
• 17:23
  fact
• 17:23
  that
• 17:23
  you've
• 17:24
  been
• 17:24
  there
• 17:24
  and
• 17:24
  done
• 17:24
  it.
• 17:27
  There's
• 17:27
  as
• 17:27
  I
• 17:28
  say
• 17:28
  the
• 17:28
  responsiveness.
• 17:30
  But
• 17:30
  then
• 17:30
  there's
• 17:30
  just
• 17:30
  all
• 17:31
  of
• 17:31
  the
• 17:31
  warmth
• 17:31
  isn't
• 17:32
  there
• 17:32
  as
• 17:32
  well.
• 17:32
  There's
• 17:32
  just
• 17:32
  all
• 17:33
  of
• 17:33
  the
• 17:33
  warmth
• 17:34
  and
• 17:34
  the
• 17:34
  encouragement.
• 17:35
  And
• 17:36
  the
• 17:37
  really
• 17:37
  kind
• 17:38
  way
• 17:38
  in
• 17:38
  which
• 17:38
  you
• 17:38
  challenge
• 17:39
  us,
• 17:39
  I
• 17:39
  think.
• 17:41
  You,
• 17:42
  the
• 17:42
  way
• 17:43
  you
• 17:44
  build
• 17:44
  everyone
• 17:45
  up
• 17:45
  and
• 17:46
  build
• 17:46
  up
• 17:46
  the
• 17:46
  belief.
• 17:48
  But
• 17:48
  you
• 17:49
  keep
• 17:49
  the
• 17:49
  baton
• 17:50
  with
• 17:50
  us
• 17:50
  as
• 17:50
  well,
• 17:51
  you
• 17:51
  know,
• 17:51
  to
• 17:51
  keep
• 17:52
  trying
• 17:53
  stuff
• 17:53
  and
• 17:55
  and
• 17:55
  then
• 17:55
  work
• 17:55
  out
• 17:56
  what
• 17:56
  works
• 17:56
  for
• 17:56
  ourselves.
• 17:57
  It's
• 17:57
  not,
• 17:58
  in
• 17:58
  that
• 17:58
  sense,
• 17:59
  it
• 17:59
  is
• 17:59
  more
• 17:59
  coaching
• 17:59
  esque
• 18:00
  because
• 18:01
  it's
• 18:01
  not
• 18:01
  prescriptive.
• 18:02
  It's
• 18:02
  not,
• 18:02
  it's
• 18:03
  not
• 18:03
  like.
• 18:04
  Five
• 18:04
  steps
• 18:05
  to
• 18:05
  getting
• 18:05
  clients
• 18:06
  type
• 18:06
  of
• 18:06
  a
• 18:06
  thing.
• 18:07
  There's
• 18:07
  the
• 18:07
  frameworks
• 18:08
  which
• 18:08
  you
• 18:08
  need
• 18:09
  to
• 18:09
  work
• 18:09
  through
• 18:09
  for
• 18:09
  yourself
• 18:11
  to
• 18:11
  build
• 18:11
  the
• 18:12
  kind
• 18:12
  of
• 18:12
  business
• 18:12
  that
• 18:12
  works
• 18:13
  for
• 18:13
  you.
• 18:13
  You're
• 18:14
  like
• 18:14
  selling
• 18:16
  a
• 18:16
  way
• 18:17
  for
• 18:17
  us.
• 18:18
  To
• 18:19
  solve
• 18:20
  our
• 18:20
  own
• 18:20
  challenges
• 18:21
  and
• 18:21
  whatever
• 18:22
  those
• 18:22
  are,
• 18:23
  whether
• 18:23
  that
• 18:23
  your
• 18:24
  challenge
• 18:24
  is
• 18:24
  more
• 18:25
  at
• 18:25
  the
• 18:25
  offer
• 18:26
  end
• 18:26
  of
• 18:26
  things,
• 18:27
  or
• 18:27
  if
• 18:28
  it's
• 18:28
  more
• 18:29
  putting
• 18:29
  yourself
• 18:30
  out
• 18:30
  there.
• 18:30
  I
• 18:31
  didn't
• 18:31
  particularly
• 18:31
  have
• 18:31
  that
• 18:31
  one
• 18:32
  so
• 18:32
  much
• 18:32
  putting
• 18:33
  myself
• 18:33
  out
• 18:33
  there.
• 18:34
  But
• 18:34
  I
• 18:34
  did
• 18:34
  have
• 18:34
  more
• 18:35
  of
• 18:35
  the,
• 18:35
  like,
• 18:35
  getting
• 18:36
  clear
• 18:36
  on
• 18:36
  what
• 18:36
  I
• 18:36
  was
• 18:37
  doing
• 18:37
  and
• 18:37
  about,
• 18:38
  but
• 18:39
  whatever
• 18:39
  your
• 18:39
  challenge
• 18:40
  is,
• 18:40
  the
• 18:40
  frameworks
• 18:41
  are
• 18:41
  there
• 18:42
  for
• 18:42
  that,
• 18:42
  for
• 18:42
  you
• 18:43
  to
• 18:43
  work
• 18:43
  out
• 18:43
  what
• 18:44
  works
• 18:44
  for
• 18:44
  you.
• 18:44
  That
• 18:44
  seems
• 18:44
  differentiated
• 18:45
  to
• 18:45
  me
• 18:46
  in
• 18:46
  the
• 18:46
  market.
• 18:47
  And
• 18:47
  then
• 18:47
  the
• 18:47
  fact
• 18:47
  that
• 18:48
  it's
• 18:48
  a
• 18:48
  combination
• 18:49
  of
• 18:49
  a
• 18:49
  group
• 18:49
  program
• 18:50
  plus
• 18:51
  some
• 18:51
  one
• 18:51
  to
• 18:51
  one
• 18:52
  time
• 18:52
  with
• 18:52
  you
• 18:52
  as
• 18:52
  well
• 18:53
  is
• 18:54
  great.
• 18:54
  And
• 18:54
  the
• 18:54
  fact
• 18:55
  that
• 18:55
  it's
• 18:55
  longitudinal,
• 18:56
  it
• 18:56
  goes
• 18:57
  over
• 18:57
  six
• 18:57
  months.
• 18:57
  I
• 18:57
  think
• 18:58
  you
• 18:58
  need
• 18:58
  that
• 18:58
  time.
• 19:00
  And
• 19:00
  you
• 19:00
  need
• 19:00
  that
• 19:00
  like
• 19:01
  regular
• 19:01
  dose
• 19:02
  of
• 19:02
  Jo
• 19:03
  every
• 19:03
  week
• 19:04
  to
• 19:06
  keep
• 19:06
  you
• 19:07
  moving
• 19:07
  on
• 19:07
  things.
• 19:08
  So
• 19:08
  I
• 19:08
  think
• 19:09
  that
• 19:09
  the
• 19:09
  format
• 19:09
  of
• 19:09
  the
• 19:10
  program
• 19:10
  is
• 19:11
  unique
• 19:11
  and
• 19:11
  the
• 19:11
  way
• 19:12
  in
• 19:12
  which
• 19:12
  you
• 19:12
  deliver
• 19:13
  it.
• 19:13
  Oh,
• 19:14
  thank
• 19:14
  you
• 19:14
  so
• 19:15
  much.
• 19:15
  That's
• 19:15
  so
• 19:16
  amazing.
• 19:16
  And
• 19:17
  I
• 19:17
  loved
• 19:17
  working
• 19:18
  with
• 19:18
  you.
• 19:18
  I
• 19:18
  can't
• 19:18
  wait
• 19:19
  to
• 19:19
  see
• 19:20
  what's
• 19:20
  next
• 19:20
  for
• 19:20
  you.
• 19:21
  Thank
• 19:21
  you
• 19:21
  so
• 19:21
  much,
• 19:22
  Zoe.
• 19:23
  I
• 19:23
  hope
• 19:23
  you
• 19:23
  enjoyed
• 19:24
  listening
• 19:24
  to
• 19:24
  Zoe's
• 19:25
  learnings.
• 19:25
  She
• 19:26
  shared
• 19:26
  some
• 19:27
  really
• 19:27
  key,
• 19:28
  fundamental
• 19:28
  things
• 19:29
  for
• 19:29
  you
• 19:29
  in
• 19:29
  this
• 19:30
  episode.
• 19:30
  And
• 19:30
  if
• 19:31
  you
• 19:31
  would
• 19:31
  like
• 19:31
  my
• 19:31
  support
• 19:32
  to
• 19:32
  make
• 19:33
  this
• 19:33
  happen,
• 19:33
  this
• 19:34
  is
• 19:34
  what
• 19:34
  I
• 19:34
  do.
• 19:35
  Send
• 19:35
  me
• 19:35
  a
• 19:35
  message
• 19:36
  on
• 19:36
  LinkedIn
• 19:37
  or
• 19:37
  Instagram.
• 19:38
  It's
• 19:39
  Joanna,
• 19:39
  Lott
• 19:40
  Joanna
• 19:40
  with
• 19:40
  an
• 19:41
  A,
• 19:41
  and
• 19:41
  Lott
• 19:41
  with
• 19:42
  two
• 19:42
  T's.
• 19:43
  And
• 19:43
  let's
• 19:43
  chat
• 19:44
  about
• 19:44
  how
• 19:44
  I
• 19:44
  can
• 19:44
  help
• 19:45
  you
• 19:45
  to
• 19:45
  build
• 19:45
  or
• 19:45
  grow
• 19:46
  your
• 19:46
  business
• 19:46
  even
• 19:47
  further.
• 19:48
  And
• 19:48
  like
• 19:48
  I
• 19:48
  say,
• 19:49
  at
• 19:49
  the
• 19:49
  end
• 19:49
  of
• 19:49
  every
• 19:49
  episode,
• 19:50
  trust
• 19:50
  yourself,
• 19:51
  believe
• 19:51
  in
• 19:51
  yourself
• 19:52
  and
• 19:52
  be
• 19:52
  the
• 19:52
  wise
• 19:53
  Gardner
• 19:53
  who
• 19:53
  keeps
• 19:54
  on
• 19:54
  watering
• 19:55
  the
• 19:55
  seed.
• 19:56
  Microphone (Samson Q2U Microphone): Thank
• 19:57
  Microphone (Samson Q2U Microphone): you
• 19:57
  Microphone (Samson Q2U Microphone): so
• 19:57
  Microphone (Samson Q2U Microphone): much
• 19:57
  Microphone (Samson Q2U Microphone): for
• 19:58
  Microphone (Samson Q2U Microphone): listening
• 19:58
  Microphone (Samson Q2U Microphone): to
• 19:58
  Microphone (Samson Q2U Microphone): this
• 19:58
  Microphone (Samson Q2U Microphone): episode
• 19:59
  Microphone (Samson Q2U Microphone): of
• 19:59
  Microphone (Samson Q2U Microphone): Women
• 19:59
  Microphone (Samson Q2U Microphone): in
• 20:00
  Microphone (Samson Q2U Microphone): the
• 20:00
  Microphone (Samson Q2U Microphone): Coaching
• 20:00
  Microphone (Samson Q2U Microphone): Arena.
• 20:01
  Microphone (Samson Q2U Microphone): I
• 20:01
  Microphone (Samson Q2U Microphone): have
• 20:02
  Microphone (Samson Q2U Microphone): a
• 20:02
  Microphone (Samson Q2U Microphone): mess
• 20:02
  Microphone (Samson Q2U Microphone): of
• 20:02
  Microphone (Samson Q2U Microphone): free
• 20:03
  Microphone (Samson Q2U Microphone): resources
• 20:04
  Microphone (Samson Q2U Microphone): on
• 20:04
  Microphone (Samson Q2U Microphone): my
• 20:04
  Microphone (Samson Q2U Microphone): website
• 20:05
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 20:08
  Microphone (Samson Q2U Microphone): That's
• 20:08
  Microphone (Samson Q2U Microphone): Joanna
• 20:09
  Microphone (Samson Q2U Microphone): with
• 20:09
  Microphone (Samson Q2U Microphone): an
• 20:09
  Microphone (Samson Q2U Microphone): A
• 20:09
  Microphone (Samson Q2U Microphone): and
• 20:10
  Microphone (Samson Q2U Microphone): Lott
• 20:10
  Microphone (Samson Q2U Microphone): with
• 20:10
  Microphone (Samson Q2U Microphone): two
• 20:11
  Microphone (Samson Q2U Microphone): T's.
• 20:11
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 20:14
  Microphone (Samson Q2U Microphone): And
• 20:14
  Microphone (Samson Q2U Microphone): I'll
• 20:14
  Microphone (Samson Q2U Microphone): also
• 20:15
  Microphone (Samson Q2U Microphone): put
• 20:15
  Microphone (Samson Q2U Microphone): links
• 20:15
  Microphone (Samson Q2U Microphone): in
• 20:15
  Microphone (Samson Q2U Microphone): the
• 20:15
  Microphone (Samson Q2U Microphone): show
• 20:16
  Microphone (Samson Q2U Microphone): notes.
• 20:17
  Microphone (Samson Q2U Microphone): Let
• 20:18
  Microphone (Samson Q2U Microphone): me
• 20:18
  Microphone (Samson Q2U Microphone): know
• 20:18
  Microphone (Samson Q2U Microphone): if
• 20:18
  Microphone (Samson Q2U Microphone): you
• 20:18
  Microphone (Samson Q2U Microphone): found
• 20:19
  Microphone (Samson Q2U Microphone): this
• 20:19
  Microphone (Samson Q2U Microphone): episode
• 20:19
  Microphone (Samson Q2U Microphone): useful.
• 20:20
  Microphone (Samson Q2U Microphone): Share
• 20:21
  Microphone (Samson Q2U Microphone): it
• 20:21
  Microphone (Samson Q2U Microphone): with
• 20:21
  Microphone (Samson Q2U Microphone): a
• 20:21
  Microphone (Samson Q2U Microphone): friend
• 20:21
  Microphone (Samson Q2U Microphone): and
• 20:22
  Microphone (Samson Q2U Microphone): leave
• 20:22
  Microphone (Samson Q2U Microphone): me
• 20:22
  Microphone (Samson Q2U Microphone): a
• 20:22
  Microphone (Samson Q2U Microphone): review,
• 20:23
  Microphone (Samson Q2U Microphone): and
• 20:23
  Microphone (Samson Q2U Microphone): I
• 20:23
  Microphone (Samson Q2U Microphone): will
• 20:23
  Microphone (Samson Q2U Microphone): personally
• 20:24
  Microphone (Samson Q2U Microphone): thank
• 20:24
  Microphone (Samson Q2U Microphone): you
• 20:25
  Microphone (Samson Q2U Microphone): for
• 20:25
  Microphone (Samson Q2U Microphone): that.
• 20:26
  Microphone (Samson Q2U Microphone): Remember
• 20:27
  Microphone (Samson Q2U Microphone): to
• 20:27
  Microphone (Samson Q2U Microphone): trust
• 20:27
  Microphone (Samson Q2U Microphone): yourself,
• 20:28
  Microphone (Samson Q2U Microphone): believe
• 20:28
  Microphone (Samson Q2U Microphone): in
• 20:28
  Microphone (Samson Q2U Microphone): yourself
• 20:29
  Microphone (Samson Q2U Microphone): and
• 20:29
  Microphone (Samson Q2U Microphone): be
• 20:29
  Microphone (Samson Q2U Microphone): the
• 20:30
  Microphone (Samson Q2U Microphone): wise
• 20:30
  Microphone (Samson Q2U Microphone): Gardner
• 20:30
  Microphone (Samson Q2U Microphone): who
• 20:31
  Microphone (Samson Q2U Microphone): keeps
• 20:31
  Microphone (Samson Q2U Microphone): on
• 20:31
  Microphone (Samson Q2U Microphone): watering
• 20:32
  Microphone (Samson Q2U Microphone): the
• 20:32
  Microphone (Samson Q2U Microphone): seed.
• 20:33
  Microphone (Samson Q2U Microphone): Get
• 20:33
  Microphone (Samson Q2U Microphone): into
• 20:33
  Microphone (Samson Q2U Microphone): the
• 20:33
  Microphone (Samson Q2U Microphone): arena
• 20:34
  Microphone (Samson Q2U Microphone): dare,
• 20:34
  Microphone (Samson Q2U Microphone): greatly
• 20:35
  Microphone (Samson Q2U Microphone): and
• 20:35
  Microphone (Samson Q2U Microphone): try.