Angry Pika CEO/Founder Shaun Durkee | Beyond the Trailhead Podcast Ep. 25
What do you do when you lose 75% of your business overnight?
In this episode of Beyond the Trailhead, I sit down with Shaun Durkee, founder of Angry Pika Food (formerly Alpenfuel).
What started as a side hustle selling backpacking meals turned into a full-blown business… until tariffs, a rebrand, and a legal battle forced everything to change.
This episode dives deep into the real side of building an outdoor brand.
We talk about:
• The moment everything started to fall apart
• Losing 50–75% of website traffic overnight
• The forced rebrand from Alpenfuel to Angry Pika
• The reality of tariffs…
The skinny
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