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Buy Now -- Pay Never, What Could Go Wrong -- Carl Gould #5960
Kerry Lutz and Carl Gould discussed the resurgence of buy now, pay later plans and how they can be an effective way for companies to attract new customers. They cautioned consumers to be aware of potential hidden fees and penalties before signing up for these programs. The speakers also discussed the challenges facing retailers in the changing retail landscape and how they are adapting to attract customers. They emphasized the importance of creating a compelling experience for customers and using innovative tactics such as bundling, clearance racks, promotions, and discounts. The conversation…
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