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Super Bowl 60, Ads That Stuck
What actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the halftime energy, and the strange alchemy that turns a 30-second spot into a real cultural moment.
Instead of tallying celebrity cameos, we dig into why some ideas pulled people off the couch and into the experience, while others faded the second the game came back on. From Coinbase’s polarizing karaoke moment that engineered participation, to the growing use of AI, de-aging, and digital resurrection that left many viewers…
The skinny
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