Latest / The SportBusiness Podcast
Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year
Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?
How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?
Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda?
Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves?
Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of…
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