Latest / Women in The Coaching Arena / 114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable

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114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello.
• 0:42
  Welcome
• 0:42
  to
• 0:43
  episode
• 0:43
  1
• 0:43
  1
• 0:43
  4
• 0:44
  of
• 0:44
  Women
• 0:44
  in
• 0:44
  the
• 0:44
  Coaching
• 0:45
  Arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  Today
• 0:48
  I
• 0:48
  wanted
• 0:48
  to
• 0:48
  talk
• 0:49
  about
• 0:49
  something
• 0:49
  that's
• 0:49
  been
• 0:50
  coming
• 0:50
  up
• 0:50
  a
• 0:50
  lot
• 0:51
  lately,
• 0:51
  and
• 0:52
  not
• 0:52
  just
• 0:53
  in
• 0:53
  conversation
• 0:53
  with
• 0:54
  clients,
• 0:54
  but
• 0:54
  also
• 0:55
  in
• 0:55
  the
• 0:55
  wider
• 0:56
  world.
• 0:57
  So
• 0:57
  there
• 0:57
  is
• 0:57
  a
• 0:58
  lot
• 0:58
  of
• 0:58
  talk
• 0:58
  about
• 0:59
  the
• 0:59
  economy,
• 1:00
  rising
• 1:00
  costs,
• 1:01
  financial
• 1:02
  pressures.
• 1:03
  There
• 1:03
  is
• 1:03
  worry
• 1:04
  in
• 1:04
  the
• 1:05
  air,
• 1:05
  and
• 1:05
  understandably
• 1:06
  so.
• 1:07
  We
• 1:07
  are
• 1:07
  not
• 1:08
  officially
• 1:08
  in
• 1:08
  a
• 1:08
  recession,
• 1:10
  but
• 1:10
  the
• 1:10
  cost
• 1:11
  of
• 1:11
  living
• 1:11
  crisis
• 1:12
  is
• 1:12
  affecting
• 1:13
  how
• 1:13
  people
• 1:13
  think,
• 1:14
  how
• 1:14
  they
• 1:14
  spend,
• 1:15
  how
• 1:15
  they
• 1:15
  show
• 1:16
  up.
• 1:17
  And
• 1:17
  therefore,
• 1:18
  if
• 1:18
  you
• 1:18
  are
• 1:18
  a
• 1:18
  coach
• 1:19
  growing
• 1:19
  your
• 1:19
  business,
• 1:20
  it's
• 1:21
  easy
• 1:21
  to
• 1:21
  let
• 1:21
  that
• 1:22
  worry
• 1:22
  seep
• 1:23
  in.
• 1:24
  Maybe
• 1:24
  you
• 1:24
  are
• 1:24
  wondering,
• 1:25
  are
• 1:25
  people
• 1:26
  still
• 1:26
  investing?
• 1:27
  Am
• 1:28
  I
• 1:28
  being
• 1:28
  unrealistic
• 1:29
  for
• 1:29
  wanting
• 1:29
  more
• 1:30
  clients
• 1:30
  right
• 1:30
  now?
• 1:31
  And
• 1:32
  today
• 1:32
  I
• 1:32
  wanted
• 1:32
  to
• 1:32
  speak
• 1:33
  directly
• 1:34
  into
• 1:34
  that
• 1:34
  space
• 1:35
  with
• 1:36
  clarity,
• 1:37
  calm,
• 1:38
  and
• 1:38
  encouragement,
• 1:39
  because
• 1:40
  I
• 1:40
  honestly
• 1:41
  believe
• 1:41
  that
• 1:41
  what
• 1:41
  you
• 1:42
  focus
• 1:42
  on
• 1:42
  grows,
• 1:43
  and
• 1:44
  I
• 1:44
  want
• 1:44
  to
• 1:44
  help
• 1:45
  you
• 1:45
  to
• 1:45
  choose
• 1:46
  a
• 1:46
  focus
• 1:46
  over
• 1:47
  fear
• 1:47
  in
• 1:47
  these
• 1:48
  times.
• 1:49
  So
• 1:49
  I
• 1:49
  thought
• 1:49
  long
• 1:49
  and
• 1:50
  hard
• 1:50
  about
• 1:50
  whether
• 1:50
  to
• 1:51
  record
• 1:51
  this
• 1:51
  episode
• 1:52
  because
• 1:53
  in
• 1:53
  all
• 1:53
  honesty,
• 1:54
  I
• 1:55
  don't
• 1:55
  let
• 1:56
  things
• 1:56
  like
• 1:56
  this
• 1:57
  affect
• 1:57
  me
• 1:58
  or
• 1:58
  my
• 1:58
  business.
• 1:58
  I.
• 1:59
  Which
• 1:59
  might
• 1:59
  seem
• 2:00
  a
• 2:00
  little
• 2:00
  bit
• 2:01
  crazy,
• 2:01
  but
• 2:02
  I
• 2:02
  honestly
• 2:02
  think
• 2:03
  recession
• 2:04
  is
• 2:04
  fueled
• 2:05
  by
• 2:05
  fear.
• 2:06
  So
• 2:06
  the
• 2:06
  more
• 2:06
  that
• 2:07
  we
• 2:07
  talk
• 2:07
  about
• 2:08
  it,
• 2:08
  the
• 2:09
  more
• 2:09
  that
• 2:09
  it
• 2:09
  seeps
• 2:10
  into
• 2:10
  our
• 2:10
  world
• 2:11
  and
• 2:11
  therefore
• 2:12
  the
• 2:12
  fear
• 2:12
  causes
• 2:12
  people
• 2:13
  to
• 2:13
  stop
• 2:13
  spending
• 2:14
  and
• 2:14
  all
• 2:14
  of
• 2:14
  those
• 2:14
  things.
• 2:16
  And
• 2:16
  someone
• 2:17
  said
• 2:17
  to
• 2:17
  me
• 2:17
  recently,
• 2:18
  who
• 2:18
  was
• 2:19
  in
• 2:19
  a
• 2:19
  mastermind
• 2:19
  with
• 2:19
  me.
• 2:20
  It's
• 2:21
  really
• 2:21
  tough
• 2:21
  out
• 2:22
  there
• 2:22
  right
• 2:22
  now,
• 2:24
  and
• 2:24
  I
• 2:24
  felt
• 2:24
  obliged
• 2:25
  to
• 2:26
  agree
• 2:27
  and
• 2:27
  said
• 2:28
  yeah,
• 2:28
  because
• 2:28
  I
• 2:28
  guess
• 2:29
  I
• 2:29
  felt
• 2:29
  bad
• 2:30
  for
• 2:31
  him
• 2:32
  because
• 2:32
  he
• 2:32
  was
• 2:32
  obviously
• 2:32
  saying
• 2:33
  it's
• 2:33
  really
• 2:33
  tough
• 2:34
  out
• 2:34
  there
• 2:34
  right
• 2:34
  now.
• 2:35
  And
• 2:36
  in
• 2:36
  all
• 2:36
  honesty,
• 2:37
  I'm
• 2:37
  not
• 2:37
  experiencing
• 2:38
  this
• 2:38
  at
• 2:39
  all
• 2:39
  in
• 2:39
  my
• 2:39
  business
• 2:40
  right
• 2:40
  now,
• 2:41
  and
• 2:41
  he
• 2:41
  does
• 2:41
  very
• 2:42
  similar
• 2:42
  work
• 2:43
  to
• 2:43
  me.
• 2:44
  So
• 2:44
  it
• 2:44
  was
• 2:44
  really
• 2:45
  interesting
• 2:45
  how
• 2:46
  I
• 2:46
  allowed
• 2:46
  myself
• 2:47
  to
• 2:47
  get
• 2:48
  drawn
• 2:48
  into
• 2:49
  agreeing
• 2:50
  with
• 2:51
  something
• 2:51
  that
• 2:52
  honestly
• 2:52
  isn't
• 2:53
  a
• 2:53
  reality
• 2:54
  for
• 2:54
  me
• 2:55
  right
• 2:55
  now.
• 2:56
  So
• 2:56
  I
• 2:56
  want
• 2:56
  to
• 2:57
  help
• 2:57
  you
• 2:58
  to
• 2:58
  see
• 2:58
  that
• 2:59
  as
• 2:59
  well,
• 2:59
  that
• 2:59
  just
• 3:00
  because
• 3:00
  people
• 3:01
  are
• 3:01
  talking
• 3:02
  about
• 3:02
  this
• 3:03
  doesn't
• 3:03
  mean
• 3:03
  that
• 3:04
  you
• 3:04
  need
• 3:04
  to
• 3:05
  jump
• 3:05
  on
• 3:05
  the
• 3:05
  bandwagon
• 3:06
  and
• 3:07
  agree,
• 3:07
  because
• 3:08
  that's
• 3:08
  how
• 3:09
  it
• 3:09
  all
• 3:09
  starts.
• 3:10
  We
• 3:10
  all
• 3:11
  agree,
• 3:11
  and
• 3:11
  therefore
• 3:12
  everyone
• 3:12
  starts
• 3:13
  tightening
• 3:13
  their
• 3:14
  belts
• 3:14
  and
• 3:15
  therefore
• 3:15
  the
• 3:15
  recession
• 3:16
  does
• 3:17
  kick
• 3:17
  in.
• 3:18
  So
• 3:19
  let's
• 3:19
  start
• 3:19
  here
• 3:20
  though,
• 3:20
  'cause
• 3:20
  I'm
• 3:20
  going
• 3:20
  off
• 3:21
  on
• 3:21
  a
• 3:21
  tangent
• 3:21
  that
• 3:22
  people
• 3:22
  are
• 3:22
  still
• 3:23
  investing.
• 3:24
  So
• 3:24
  the
• 3:24
  buyer
• 3:24
  journey
• 3:25
  might
• 3:26
  be
• 3:26
  slower,
• 3:27
  it
• 3:27
  might
• 3:27
  be
• 3:28
  more
• 3:28
  considered.
• 3:29
  But
• 3:29
  coaching
• 3:30
  hasn't
• 3:30
  stopped
• 3:31
  being
• 3:31
  needed.
• 3:32
  And
• 3:33
  in
• 3:33
  fact,
• 3:33
  when
• 3:33
  the
• 3:34
  world
• 3:34
  is
• 3:34
  unpredictable,
• 3:35
  that's
• 3:36
  when
• 3:36
  support,
• 3:37
  perspective
• 3:38
  and
• 3:38
  space
• 3:38
  to
• 3:38
  think
• 3:39
  becomes
• 3:39
  even
• 3:40
  more
• 3:40
  valuable.
• 3:41
  Think
• 3:42
  back
• 3:42
  to
• 3:42
  Covid.
• 3:43
  The
• 3:43
  coaching
• 3:44
  industry
• 3:45
  absolutely
• 3:46
  exploded
• 3:47
  during
• 3:48
  Covid,
• 3:49
  despite
• 3:49
  the
• 3:49
  fact
• 3:50
  that
• 3:50
  loads
• 3:50
  of
• 3:50
  people
• 3:51
  were
• 3:51
  losing
• 3:52
  money,
• 3:52
  worried
• 3:52
  about
• 3:52
  their
• 3:53
  jobs,
• 3:53
  all
• 3:53
  of
• 3:54
  the
• 3:54
  things.
• 3:55
  So
• 3:55
  if
• 3:56
  you
• 3:56
  have
• 3:56
  been
• 3:56
  feeling
• 3:57
  stuck
• 3:58
  thinking
• 3:58
  that
• 3:58
  people
• 3:59
  aren't
• 3:59
  buying
• 3:59
  or
• 4:00
  it's
• 4:00
  not
• 4:00
  the
• 4:00
  right
• 4:01
  time,
• 4:01
  let
• 4:02
  me
• 4:02
  offer
• 4:02
  you
• 4:03
  a
• 4:03
  reframe.
• 4:03
  It's
• 4:05
  is
• 4:05
  not
• 4:05
  about
• 4:06
  slashing
• 4:07
  your
• 4:07
  prices.
• 4:08
  It's
• 4:08
  about
• 4:08
  communicating
• 4:09
  with
• 4:10
  more
• 4:10
  precision
• 4:11
  and
• 4:11
  purpose.
• 4:13
  Ask
• 4:13
  yourself
• 4:14
  now,
• 4:15
  do
• 4:15
  I
• 4:15
  know
• 4:15
  exactly
• 4:16
  who
• 4:17
  I'm
• 4:17
  helping
• 4:18
  right
• 4:18
  now?
• 4:20
  Am
• 4:20
  I
• 4:20
  speaking
• 4:21
  to
• 4:22
  the
• 4:22
  specific
• 4:23
  problems
• 4:23
  that
• 4:23
  they're
• 4:24
  experiencing
• 4:25
  in
• 4:25
  this
• 4:25
  moment?
• 4:27
  Is
• 4:27
  my
• 4:28
  offer
• 4:28
  clearly
• 4:29
  showing
• 4:29
  the
• 4:29
  result
• 4:30
  that
• 4:30
  they
• 4:30
  want?
• 4:32
  When
• 4:32
  things
• 4:33
  feel
• 4:33
  uncertain,
• 4:34
  vague
• 4:35
  offers
• 4:35
  don't
• 4:36
  land,
• 4:36
  specificity
• 4:37
  builds
• 4:38
  trust,
• 4:38
  and
• 4:38
  trust
• 4:39
  is
• 4:39
  what
• 4:39
  converts.
• 4:41
  So
• 4:41
  rather
• 4:41
  than
• 4:42
  worry
• 4:43
  and
• 4:43
  going
• 4:43
  to
• 4:43
  a
• 4:43
  spin
• 4:44
  about
• 4:44
  the
• 4:44
  cost
• 4:45
  of
• 4:45
  living
• 4:45
  crisis,
• 4:46
  double
• 4:46
  down
• 4:47
  on
• 4:47
  your
• 4:48
  offer
• 4:49
  and
• 4:49
  perhaps
• 4:50
  focusing
• 4:50
  on
• 4:51
  those
• 4:51
  who
• 4:51
  can
• 4:52
  afford
• 4:52
  it.
• 4:53
  So
• 4:53
  it's
• 4:53
  really
• 4:54
  worth
• 4:54
  considering
• 4:55
  whether
• 4:56
  this
• 4:56
  even
• 4:56
  affects
• 4:57
  you.
• 4:57
  Some
• 4:58
  industries
• 4:58
  and
• 4:59
  some
• 4:59
  people
• 4:59
  will
• 4:59
  be
• 5:00
  more
• 5:00
  affected
• 5:01
  than
• 5:01
  others.
• 5:02
  Some
• 5:02
  people
• 5:03
  out
• 5:03
  there
• 5:03
  have
• 5:04
  a
• 5:04
  mass
• 5:04
  of
• 5:05
  disposable
• 5:05
  income.
• 5:06
  I
• 5:06
  recently
• 5:07
  attended
• 5:08
  a
• 5:08
  workshop
• 5:08
  and
• 5:08
  they
• 5:09
  said
• 5:09
  that
• 5:09
  the
• 5:09
  baby
• 5:10
  boomers
• 5:10
  are
• 5:11
  the
• 5:11
  people
• 5:11
  to
• 5:11
  target
• 5:12
  right
• 5:12
  now
• 5:12
  because
• 5:13
  they
• 5:13
  are
• 5:13
  the
• 5:14
  richest
• 5:14
  people
• 5:15
  in
• 5:15
  our
• 5:15
  economy.
• 5:16
  So
• 5:16
  maybe
• 5:17
  it's
• 5:17
  time
• 5:18
  to
• 5:18
  focus
• 5:19
  your
• 5:19
  efforts
• 5:20
  on
• 5:20
  baby
• 5:20
  boomers
• 5:21
  or
• 5:21
  people
• 5:22
  who
• 5:22
  do
• 5:22
  have
• 5:22
  more
• 5:23
  disposable
• 5:24
  income.
• 5:25
  It
• 5:25
  doesn't
• 5:25
  mean
• 5:25
  changing
• 5:26
  your
• 5:26
  niche,
• 5:27
  it
• 5:27
  might
• 5:27
  just
• 5:28
  mean
• 5:28
  refocusing
• 5:29
  on
• 5:29
  those
• 5:30
  who
• 5:30
  are
• 5:30
  slightly
• 5:31
  further
• 5:31
  along
• 5:31
  in
• 5:32
  the
• 5:32
  journey
• 5:32
  or
• 5:33
  have
• 5:33
  the
• 5:33
  disposable
• 5:34
  income
• 5:35
  to
• 5:35
  spend.
• 5:36
  Here
• 5:37
  is
• 5:37
  where
• 5:37
  mindset
• 5:38
  matters,
• 5:39
  because
• 5:40
  like
• 5:40
  I
• 5:40
  mentioned
• 5:41
  earlier,
• 5:41
  I've
• 5:41
  heard
• 5:42
  coaches
• 5:42
  say,
• 5:43
  no
• 5:43
  one's
• 5:44
  buying.
• 5:44
  People
• 5:45
  just
• 5:45
  don't
• 5:45
  have
• 5:46
  the
• 5:46
  money
• 5:46
  right
• 5:46
  now.
• 5:48
  And
• 5:48
  I
• 5:49
  wholeheartedly
• 5:50
  disagree
• 5:51
  because
• 5:51
  I
• 5:51
  like
• 5:52
  to
• 5:52
  look
• 5:52
  for
• 5:52
  evidence
• 5:53
  that
• 5:54
  some
• 5:54
  people
• 5:54
  are
• 5:55
  succeeding.
• 5:55
  So
• 5:56
  if
• 5:56
  they
• 5:56
  are
• 5:57
  gaining
• 5:58
  clients,
• 5:59
  there
• 5:59
  is
• 5:59
  absolutely
• 6:00
  no
• 6:00
  reason
• 6:01
  why
• 6:01
  you
• 6:01
  can't.
• 6:03
  One
• 6:03
  of
• 6:03
  my
• 6:03
  clients
• 6:04
  recently
• 6:04
  turned
• 6:05
  down
• 6:06
  a
• 6:06
  300,000
• 6:07
  pounds
• 6:08
  contract
• 6:09
  for
• 6:10
  leadership
• 6:10
  coaching.
• 6:11
  It
• 6:11
  was
• 6:12
  a
• 6:12
  three
• 6:13
  year
• 6:13
  gig,
• 6:14
  and
• 6:15
  she's
• 6:15
  turned
• 6:16
  that
• 6:16
  down
• 6:16
  so
• 6:17
  someone
• 6:17
  else
• 6:18
  out
• 6:18
  there
• 6:19
  will
• 6:19
  be
• 6:19
  able
• 6:20
  to
• 6:20
  get
• 6:20
  that
• 6:21
  opportunity
• 6:22
  and
• 6:22
  they
• 6:22
  actually
• 6:23
  sought
• 6:23
  her
• 6:24
  out
• 6:24
  and
• 6:25
  requested
• 6:26
  a
• 6:26
  quote
• 6:26
  from
• 6:26
  her.
• 6:27
  So
• 6:28
  it's
• 6:28
  back
• 6:28
  to
• 6:29
  whoever
• 6:30
  is
• 6:30
  most
• 6:30
  visible
• 6:31
  will
• 6:31
  be
• 6:32
  seen
• 6:32
  by
• 6:32
  the
• 6:32
  people
• 6:33
  who
• 6:33
  do
• 6:33
  have
• 6:34
  the
• 6:34
  money
• 6:34
  to
• 6:35
  invest
• 6:35
  in
• 6:35
  coaching.
• 6:37
  So
• 6:37
  if
• 6:37
  you
• 6:37
  let
• 6:38
  these
• 6:38
  thoughts
• 6:38
  in,
• 6:39
  they
• 6:39
  will
• 6:39
  shape
• 6:40
  your
• 6:40
  energy,
• 6:41
  your
• 6:41
  actions,
• 6:41
  your
• 6:42
  visibility.
• 6:43
  So,
• 6:43
  of
• 6:44
  course
• 6:44
  we
• 6:44
  can't
• 6:44
  control
• 6:45
  the
• 6:45
  economy,
• 6:46
  but
• 6:46
  we
• 6:46
  can
• 6:47
  choose
• 6:47
  how
• 6:48
  to
• 6:48
  respond
• 6:48
  to
• 6:49
  it.
• 6:49
  We
• 6:50
  don't
• 6:50
  have
• 6:50
  to
• 6:50
  buy
• 6:51
  into
• 6:51
  fear
• 6:52
  and
• 6:52
  scarcity.
• 6:53
  We
• 6:53
  can
• 6:54
  decide
• 6:54
  to
• 6:55
  stay
• 6:55
  steady,
• 6:56
  trust
• 6:56
  our
• 6:57
  work,
• 6:57
  trust
• 6:58
  ourselves,
• 6:59
  show
• 6:59
  up
• 6:59
  anyway.
• 7:00
  And
• 7:00
  that's
• 7:00
  not
• 7:01
  about
• 7:01
  ignoring
• 7:02
  reality.
• 7:02
  It's
• 7:03
  about
• 7:03
  choosing
• 7:04
  what
• 7:04
  kind
• 7:04
  of
• 7:04
  energy
• 7:05
  we
• 7:05
  bring
• 7:05
  into
• 7:06
  our
• 7:06
  business
• 7:07
  and
• 7:07
  into
• 7:08
  our
• 7:08
  lives.
• 7:10
  So
• 7:10
  let's
• 7:10
  bring
• 7:11
  it
• 7:11
  back
• 7:11
  into
• 7:12
  our
• 7:12
  own
• 7:13
  circle
• 7:13
  of
• 7:13
  control.
• 7:14
  What
• 7:14
  we
• 7:15
  can
• 7:15
  control
• 7:16
  is
• 7:16
  staying
• 7:16
  visible,
• 7:17
  even
• 7:17
  when
• 7:18
  responses
• 7:19
  may
• 7:19
  be
• 7:19
  quieter.
• 7:20
  Doubling
• 7:21
  down
• 7:21
  on
• 7:21
  your
• 7:22
  ideal
• 7:22
  client
• 7:22
  and
• 7:22
  message,
• 7:23
  making
• 7:24
  it
• 7:24
  really
• 7:24
  clear,
• 7:25
  resonant
• 7:25
  and
• 7:26
  relevant.
• 7:26
  Offering
• 7:27
  value
• 7:27
  consistently,
• 7:28
  whether
• 7:29
  that
• 7:29
  is
• 7:29
  through
• 7:29
  content,
• 7:30
  offers
• 7:31
  or
• 7:31
  conversations
• 7:33
  and
• 7:33
  being
• 7:34
  the
• 7:34
  calm,
• 7:34
  confident
• 7:35
  presence
• 7:35
  that
• 7:36
  your
• 7:36
  ideal
• 7:36
  clients
• 7:37
  are
• 7:37
  craving.
• 7:39
  People
• 7:39
  are
• 7:39
  watching,
• 7:40
  reading,
• 7:41
  listening,
• 7:42
  and
• 7:42
  when
• 7:42
  they
• 7:42
  are
• 7:42
  ready,
• 7:43
  you
• 7:43
  want
• 7:44
  to
• 7:44
  be
• 7:44
  the
• 7:44
  one
• 7:45
  they
• 7:45
  already
• 7:46
  trust.
• 7:47
  This
• 7:47
  is
• 7:47
  your
• 7:48
  moment
• 7:48
  to
• 7:48
  lead,
• 7:49
  not
• 7:50
  from
• 7:50
  pressure,
• 7:50
  not
• 7:51
  from
• 7:51
  fear,
• 7:52
  but
• 7:52
  from
• 7:52
  solid
• 7:53
  clarity
• 7:54
  and
• 7:54
  trust.
• 7:55
  The
• 7:56
  clients
• 7:56
  who
• 7:56
  are
• 7:56
  a
• 7:57
  right
• 7:57
  fit
• 7:57
  for
• 7:57
  your
• 7:57
  work
• 7:58
  will
• 7:58
  appreciate
• 7:59
  that.
• 8:00
  They
• 8:00
  are
• 8:00
  not
• 8:00
  looking
• 8:00
  for
• 8:01
  drama,
• 8:01
  they're
• 8:01
  looking
• 8:02
  for
• 8:02
  someone
• 8:02
  who
• 8:02
  can
• 8:03
  help
• 8:03
  them
• 8:03
  to
• 8:04
  navigate,
• 8:05
  change,
• 8:05
  make
• 8:06
  the
• 8:06
  decisions
• 8:06
  that
• 8:06
  they
• 8:07
  need
• 8:07
  to
• 8:07
  make
• 8:08
  and
• 8:08
  move
• 8:09
  forward,
• 8:09
  and
• 8:10
  that
• 8:10
  is
• 8:10
  what
• 8:10
  you
• 8:10
  can
• 8:10
  help
• 8:11
  them
• 8:11
  do.
• 8:13
  Don't
• 8:13
  shrink.
• 8:14
  Don't
• 8:14
  wait
• 8:14
  for
• 8:15
  anything
• 8:15
  to
• 8:15
  blow
• 8:16
  over.
• 8:16
  Keep
• 8:16
  building,
• 8:17
  keep
• 8:17
  showing
• 8:18
  up.
• 8:18
  Keep
• 8:18
  choosing
• 8:19
  to
• 8:20
  trust
• 8:20
  the
• 8:20
  seeds
• 8:20
  that
• 8:21
  you
• 8:21
  are
• 8:21
  planting.
• 8:23
  I
• 8:23
  also
• 8:23
  want
• 8:24
  to
• 8:24
  share
• 8:24
  that
• 8:25
  there
• 8:25
  is
• 8:25
  absolutely
• 8:26
  no
• 8:26
  shame
• 8:27
  in
• 8:28
  associate
• 8:28
  work,
• 8:29
  getting
• 8:30
  a
• 8:30
  part-time
• 8:30
  job
• 8:31
  alongside
• 8:31
  your
• 8:31
  business,
• 8:32
  like
• 8:33
  needs
• 8:33
  must
• 8:34
  in
• 8:34
  your
• 8:34
  business.
• 8:35
  When
• 8:35
  I
• 8:35
  started
• 8:36
  my
• 8:36
  business,
• 8:37
  I
• 8:37
  had
• 8:37
  three
• 8:38
  jobs
• 8:38
  on
• 8:39
  the
• 8:39
  side
• 8:39
  of
• 8:40
  my
• 8:40
  coaching
• 8:40
  business
• 8:41
  because
• 8:41
  I
• 8:41
  was
• 8:42
  so
• 8:42
  nervous
• 8:43
  to
• 8:43
  be
• 8:43
  completely
• 8:44
  dependent
• 8:45
  on
• 8:46
  myself
• 8:47
  and
• 8:47
  my
• 8:47
  business.
• 8:49
  And.
• 8:49
  Tiny,
• 8:50
  tiny
• 8:50
  steps.
• 8:51
  I
• 8:51
  quit
• 8:51
  the
• 8:51
  first
• 8:52
  job.
• 8:52
  I
• 8:52
  quit
• 8:52
  the
• 8:53
  second
• 8:53
  job,
• 8:53
  quit
• 8:54
  the
• 8:54
  third
• 8:54
  job,
• 8:55
  and
• 8:55
  I
• 8:55
  was
• 8:55
  really,
• 8:56
  really
• 8:56
  scared
• 8:57
  about
• 8:58
  not
• 8:58
  feeling
• 8:59
  like
• 8:59
  I
• 8:59
  had
• 9:00
  a
• 9:00
  job
• 9:01
  as
• 9:01
  such.
• 9:02
  And
• 9:02
  therefore
• 9:03
  it
• 9:03
  took
• 9:03
  me
• 9:03
  a
• 9:03
  long
• 9:04
  time
• 9:04
  to
• 9:04
  lean
• 9:05
  into
• 9:05
  this
• 9:06
  unstable
• 9:07
  world
• 9:07
  of
• 9:08
  entrepreneurship
• 9:09
  where
• 9:09
  there
• 9:09
  are
• 9:09
  no
• 9:09
  guarantees.
• 9:10
  And
• 9:11
  if
• 9:11
  you
• 9:11
  are
• 9:11
  ever
• 9:12
  looking
• 9:12
  for
• 9:12
  guarantees,
• 9:13
  I
• 9:13
  suggest
• 9:14
  you
• 9:14
  go
• 9:15
  and
• 9:15
  get
• 9:15
  a
• 9:15
  job
• 9:15
  immediately.
• 9:17
  Because
• 9:17
  ask
• 9:18
  any
• 9:18
  business
• 9:19
  person.
• 9:20
  There
• 9:20
  are
• 9:20
  no
• 9:20
  guarantees.
• 9:21
  You
• 9:21
  can
• 9:22
  work
• 9:22
  hard,
• 9:23
  we
• 9:23
  can
• 9:23
  work
• 9:23
  consistently,
• 9:24
  we
• 9:24
  can
• 9:24
  show
• 9:25
  up,
• 9:25
  we
• 9:25
  can
• 9:25
  do
• 9:25
  all
• 9:25
  of
• 9:25
  those
• 9:26
  things,
• 9:27
  but
• 9:27
  in
• 9:27
  the
• 9:27
  end,
• 9:28
  all
• 9:28
  we
• 9:28
  can
• 9:28
  do
• 9:28
  is
• 9:29
  trust
• 9:29
  ourselves
• 9:30
  to
• 9:30
  know
• 9:30
  that
• 9:31
  we
• 9:31
  can
• 9:32
  bring
• 9:32
  in
• 9:32
  income
• 9:33
  some
• 9:33
  way
• 9:33
  or
• 9:34
  another
• 9:34
  whenever
• 9:35
  we
• 9:35
  need
• 9:36
  it.
• 9:37
  If
• 9:37
  I
• 9:37
  was
• 9:38
  struggling
• 9:38
  in
• 9:38
  my
• 9:39
  business
• 9:39
  right
• 9:39
  now
• 9:40
  and
• 9:40
  had
• 9:40
  no
• 9:40
  clients,
• 9:41
  I
• 9:41
  would
• 9:41
  have
• 9:42
  a
• 9:42
  thousand
• 9:43
  things
• 9:43
  that
• 9:44
  I
• 9:44
  would
• 9:44
  choose
• 9:44
  to
• 9:45
  do,
• 9:46
  whether
• 9:46
  that's
• 9:46
  going
• 9:47
  on
• 9:47
  someone's
• 9:47
  LinkedIn
• 9:48
  and
• 9:49
  connecting
• 9:49
  with
• 9:50
  them
• 9:50
  or
• 9:50
  commenting
• 9:51
  for
• 9:51
  them
• 9:51
  on
• 9:51
  their
• 9:51
  profile
• 9:52
  I
• 9:52
  would
• 9:53
  do
• 9:53
  absolutely
• 9:55
  anything
• 9:56
  if
• 9:56
  I
• 9:56
  needed
• 9:57
  to
• 9:57
  for
• 9:58
  that
• 9:58
  income
• 9:58
  in
• 9:58
  my
• 9:59
  business.
• 10:00
  So
• 10:00
  please,
• 10:01
  if
• 10:01
  you
• 10:01
  are
• 10:02
  struggling
• 10:02
  and
• 10:03
  if
• 10:03
  you
• 10:03
  are
• 10:03
  needing
• 10:04
  to
• 10:05
  gain
• 10:05
  other
• 10:06
  opportunities
• 10:07
  while
• 10:07
  you
• 10:08
  build
• 10:08
  your
• 10:08
  business,
• 10:09
  then
• 10:09
  please
• 10:09
  know
• 10:10
  that
• 10:11
  that
• 10:11
  is
• 10:11
  completely
• 10:12
  okay
• 10:13
  in
• 10:13
  doing
• 10:13
  what
• 10:13
  you
• 10:14
  need
• 10:14
  to
• 10:14
  do
• 10:14
  right
• 10:15
  now
• 10:16
  for
• 10:16
  your
• 10:16
  business
• 10:17
  and
• 10:17
  for
• 10:18
  yourself.
• 10:19
  Thank
• 10:19
  you
• 10:19
  for
• 10:19
  joining
• 10:20
  me
• 10:20
  today,
• 10:21
  and
• 10:21
  like
• 10:21
  I
• 10:21
  say
• 10:21
  at
• 10:22
  the
• 10:22
  end
• 10:22
  of
• 10:22
  every
• 10:22
  episode,
• 10:23
  trust
• 10:23
  yourself,
• 10:24
  believe
• 10:24
  in
• 10:24
  yourself,
• 10:25
  and
• 10:25
  be
• 10:25
  the
• 10:25
  wise
• 10:26
  gardener
• 10:26
  who
• 10:27
  keeps
• 10:27
  on
• 10:27
  watering
• 10:28
  the
• 10:28
  seeds.
• 10:29
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• 10:32
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• 10:37
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• 10:44
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• 11:00
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• 11:08
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