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How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp | Ep. 378
B2B social isn’t broken…most brands are just playing it wrong.
Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today.
Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month.
You’ll also…
The skinny
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