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The #1 Source of Purchase Loans in 2026
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Loan officers: new 2026 data shows Realtor referrals drive 49.4% of purchase lender selections. AI drives 1%
Every mortgage conference right now is about AI. So I went looking for what borrowers actually do when they pick a lender. STRATMOR’s June 2026 MortgageCX data: Realtor referrals drove 49.4% of purchase lender selections. AI recommendations drove 1.0%.
Zillow’s October 2026 Consumer Housing Trends Report…
The skinny
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