Latest / Ecommerce Podcast w/ Will de Bruin

79. These 2 Numbers Will Scale Your Ecommerce Brand To 7-Figures
These 2 Numbers Will Scale Your Ecommerce Brand To 7-Figures
Want to know the difference between brands stuck at $10K/month… and those scaling to 7-figures?
It comes down to two numbers you must know inside out:
👉 ROAS (Return on Ad Spend)
👉 CPA (Cost Per Acquisition)
In this podcast, I show you how tracking these metrics across Shopify, Meta, and Google will give you the clarity and control to scale confidently — without gambling on ads.
You’ll learn:
✅ Why ROAS and CPA are the most important metrics in your business
✅ How to calculate them properly…
The skinny
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