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Walmart To Test Beauty Bars In 40 Stores · Omni Talk Retail

• 0:00
  Walmart
• 0:01
  is
• 0:01
  testing
• 0:02
  beauty
• 0:02
  bars
• 0:03
  at
• 0:04
  40
• 0:04
  stores
• 0:05
  in
• 0:05
  tandem
• 0:05
  with
• 0:05
  its
• 0:06
  spring
• 0:06
  sale
• 0:06
  event.
• 0:07
  According
• 0:07
  to
• 0:08
  Retail
• 0:08
  Dive,
• 0:08
  Walmart
• 0:09
  will
• 0:09
  be
• 0:09
  offering
• 0:10
  1800
• 0:11
  deals
• 0:11
  during
• 0:12
  the
• 0:12
  spring
• 0:12
  beauty
• 0:12
  event,
• 0:13
  which
• 0:13
  started
• 0:14
  Friday
• 0:14
  and
• 0:14
  goes
• 0:15
  through
• 0:15
  May
• 0:16
  31.
• 0:16
  Walmart
• 0:17
  is
• 0:17
  offering
• 0:18
  savings
• 0:18
  on
• 0:18
  skin
• 0:19
  care,
• 0:19
  cosmetics,
• 0:19
  hair
• 0:20
  and
• 0:20
  accessories,
• 0:21
  and
• 0:21
  also
• 0:21
  piloting
• 0:23
  beauty
• 0:23
  bars
• 0:23
  at
• 0:24
  40
• 0:24
  select
• 0:24
  locations
• 0:25
  where
• 0:25
  shoppers
• 0:25
  can
• 0:26
  now
• 0:26
  browse
• 0:26
  new
• 0:26
  products,
• 0:27
  talk
• 0:27
  to
• 0:27
  beauty
• 0:28
  experts
• 0:28
  and
• 0:28
  and
• 0:29
  test
• 0:29
  samples.
• 0:30
  Chris,
• 0:31
  do
• 0:31
  you
• 0:31
  like
• 0:31
  Walmart's
• 0:32
  beauty
• 0:32
  bar
• 0:33
  test
• 0:33
  or
• 0:33
  do
• 0:33
  you
• 0:33
  think
• 0:33
  this
• 0:34
  is
• 0:34
  one
• 0:34
  case
• 0:34
  where
• 0:34
  beauty
• 0:35
  is
• 0:35
  clearly
• 0:36
  in
• 0:36
  the
• 0:36
  eye
• 0:37
  of
• 0:37
  the
• 0:37
  beholder?
• 0:38
  Wow.
• 0:39
  Nicely
• 0:39
  done,
• 0:40
  ad.
• 0:40
  You're
• 0:40
  doing
• 0:40
  some
• 0:40
  really
• 0:41
  awesome
• 0:41
  questions
• 0:41
  today.
• 0:42
  You
• 0:42
  know,
• 0:43
  for
• 0:43
  I,
• 0:43
  I'd
• 0:43
  say
• 0:44
  100%.
• 0:44
  I
• 0:44
  think
• 0:44
  it's
• 0:45
  a
• 0:45
  smart
• 0:45
  test.
• 0:45
  That's
• 0:45
  where
• 0:45
  I
• 0:46
  might
• 0:46
  answer
• 0:46
  that
• 0:47
  question.
• 0:47
  You
• 0:48
  know,
• 0:48
  so
• 0:48
  unlike
• 0:49
  these
• 0:49
  flowers.
• 0:50
  Yeah,
• 0:51
  unlike
• 0:51
  Target
• 0:52
  flowers,
• 0:53
  this
• 0:53
  is
• 0:53
  a
• 0:53
  test
• 0:53
  versus
• 0:54
  a
• 0:54
  rollout
• 0:54
  too.
• 0:55
  Big
• 0:55
  difference
• 0:55
  there,
• 0:56
  you
• 0:56
  know,
• 0:57
  so,
• 0:57
  and
• 0:58
  I
• 0:58
  think
• 0:58
  this
• 0:58
  is
• 0:58
  the
• 0:59
  other
• 0:59
  important
• 0:59
  point
• 1:00
  about
• 1:00
  this
• 1:00
  is
• 1:00
  a
• 1:01
  test
• 1:01
  informed
• 1:01
  by
• 1:02
  previous
• 1:02
  testing.
• 1:03
  So
• 1:03
  we
• 1:03
  saw
• 1:03
  that
• 1:03
  one
• 1:03
  of
• 1:04
  the
• 1:04
  first
• 1:04
  iterations
• 1:04
  of
• 1:04
  a
• 1:05
  beauty
• 1:05
  bar
• 1:05
  concept
• 1:05
  at
• 1:06
  Walmart
• 1:06
  store
• 1:06
  of
• 1:06
  the
• 1:06
  future
• 1:07
  just
• 1:08
  outside
• 1:08
  of
• 1:08
  Toronto
• 1:09
  last
• 1:09
  week
• 1:09
  on
• 1:09
  our
• 1:09
  travels,
• 1:10
  which.
• 1:10
  Stay
• 1:11
  tuned,
• 1:11
  folks.
• 1:11
  We're
• 1:11
  gonna
• 1:12
  have
• 1:12
  a
• 1:12
  video
• 1:12
  coming
• 1:12
  of
• 1:13
  our
• 1:13
  experience
• 1:13
  of
• 1:13
  Walmart
• 1:14
  store
• 1:14
  of
• 1:14
  the
• 1:14
  future
• 1:14
  just
• 1:15
  outside
• 1:15
  of
• 1:15
  Toronto
• 1:15
  here,
• 1:16
  hopefully
• 1:16
  dropping
• 1:17
  very
• 1:17
  soon,
• 1:17
  probably
• 1:18
  even
• 1:18
  in
• 1:18
  the
• 1:18
  next
• 1:18
  week
• 1:19
  if
• 1:19
  everything
• 1:20
  turns
• 1:20
  out
• 1:20
  right
• 1:20
  for
• 1:20
  us.
• 1:21
  So.
• 1:21
  So
• 1:21
  I
• 1:22
  just
• 1:22
  think
• 1:22
  this
• 1:22
  is
• 1:22
  a
• 1:22
  natural
• 1:23
  extension
• 1:23
  of
• 1:24
  that
• 1:24
  test.
• 1:25
  And
• 1:25
  what
• 1:25
  I
• 1:25
  like
• 1:26
  about
• 1:26
  it
• 1:26
  even
• 1:26
  more,
• 1:27
  though,
• 1:27
  Ann,
• 1:27
  is
• 1:27
  that
• 1:28
  unlike,
• 1:29
  you
• 1:29
  know,
• 1:29
  Target
• 1:30
  or
• 1:30
  even
• 1:30
  Kohl's
• 1:31
  with
• 1:31
  Sephora,
• 1:32
  you
• 1:32
  know,
• 1:32
  Target's
• 1:33
  beholden
• 1:33
  to
• 1:34
  Ulta
• 1:34
  for
• 1:35
  its
• 1:35
  beauty
• 1:35
  experience.
• 1:36
  Good
• 1:36
  and
• 1:36
  bad,
• 1:37
  the
• 1:37
  good
• 1:37
  and
• 1:37
  bad
• 1:37
  that
• 1:38
  comes
• 1:38
  with
• 1:38
  you
• 1:38
  being
• 1:38
  beholden
• 1:39
  to
• 1:39
  saying,
• 1:39
  you
• 1:39
  know
• 1:39
  what,
• 1:40
  this
• 1:40
  brand,
• 1:40
  come
• 1:41
  into
• 1:41
  my
• 1:41
  space
• 1:41
  and
• 1:42
  put
• 1:42
  up
• 1:42
  shop.
• 1:43
  Walmart,
• 1:43
  however,
• 1:44
  can
• 1:44
  control
• 1:44
  its
• 1:45
  own
• 1:45
  destiny
• 1:46
  and
• 1:46
  still
• 1:46
  work
• 1:47
  with
• 1:47
  the
• 1:47
  beauty
• 1:47
  brands
• 1:47
  to
• 1:48
  upscale
• 1:48
  the
• 1:48
  experience
• 1:49
  as
• 1:49
  much
• 1:49
  as
• 1:49
  necessary
• 1:50
  to
• 1:50
  drive
• 1:50
  comp,
• 1:51
  similar
• 1:52
  to
• 1:52
  how
• 1:52
  they've
• 1:52
  done
• 1:52
  with
• 1:53
  apparel
• 1:53
  both
• 1:54
  online
• 1:54
  and
• 1:54
  in
• 1:54
  stores.
• 1:55
  So
• 1:55
  I
• 1:56
  mean,
• 1:56
  and
• 1:56
  you're
• 1:56
  a
• 1:56
  vaunted,
• 1:57
  you're
• 1:57
  a
• 1:57
  vaunted
• 1:58
  Walmart
• 1:58
  plus
• 1:59
  convert
• 1:59
  at
• 2:00
  this,
• 2:00
  this
• 2:00
  point
• 2:00
  in
• 2:00
  time,
• 2:01
  especially
• 2:02
  over
• 2:02
  the
• 2:02
  last
• 2:02
  year
• 2:02
  since
• 2:03
  you
• 2:03
  signed
• 2:03
  up.
• 2:03
  So
• 2:03
  my
• 2:03
  question
• 2:04
  for
• 2:04
  you
• 2:04
  is,
• 2:04
  like,
• 2:05
  how
• 2:05
  many
• 2:05
  beauty
• 2:05
  products
• 2:06
  have
• 2:06
  you
• 2:06
  procured
• 2:07
  since
• 2:07
  joining
• 2:08
  Walmart
• 2:08
  Plus
• 2:08
  I'm
• 2:09
  actually
• 2:09
  interested
• 2:09
  to
• 2:10
  know
• 2:10
  that.
• 2:10
  I
• 2:10
  bet
• 2:10
  you
• 2:11
  it's
• 2:11
  at
• 2:11
  least
• 2:12
  more
• 2:12
  than
• 2:12
  10,
• 2:12
  if
• 2:13
  not
• 2:13
  far
• 2:13
  more
• 2:14
  than
• 2:14
  10,
• 2:15
  but
• 2:15
  I
• 2:15
  don't
• 2:15
  know.
• 2:15
  So
• 2:15
  that
• 2:16
  makes
• 2:16
  me
• 2:16
  think
• 2:16
  like
• 2:17
  this
• 2:17
  is
• 2:17
  a
• 2:17
  smart
• 2:17
  way
• 2:18
  to
• 2:18
  upscale
• 2:19
  your
• 2:19
  beauty
• 2:19
  without
• 2:20
  having
• 2:20
  to
• 2:21
  pay
• 2:21
  or
• 2:21
  be
• 2:22
  beholden
• 2:22
  to
• 2:22
  another
• 2:23
  brand
• 2:23
  for
• 2:24
  the
• 2:24
  long
• 2:24
  run.
• 2:25
  For
• 2:25
  sure.
• 2:26
  I'm
• 2:26
  surprised
• 2:27
  you
• 2:27
  don't
• 2:27
  know
• 2:27
  because
• 2:28
  I
• 2:28
  feel
• 2:28
  like
• 2:28
  all
• 2:28
  my
• 2:28
  notifications
• 2:29
  go
• 2:29
  to
• 2:29
  you
• 2:29
  every
• 2:30
  time
• 2:30
  that
• 2:30
  I
• 2:30
  purchase.
• 2:30
  I
• 2:30
  had
• 2:30
  to
• 2:31
  turn
• 2:31
  them
• 2:31
  off
• 2:31
  because
• 2:31
  I
• 2:31
  was
• 2:32
  getting
• 2:32
  so
• 2:32
  damn
• 2:32
  many
• 2:33
  of
• 2:33
  them.
• 2:33
  And
• 2:33
  I
• 2:33
  was
• 2:33
  like,
• 2:34
  that's
• 2:34
  why
• 2:34
  I'm
• 2:34
  like,
• 2:34
  it's
• 2:34
  got
• 2:35
  to
• 2:35
  be
• 2:35
  at
• 2:35
  least
• 2:35
  10.
• 2:36
  Yeah.
• 2:36
  I
• 2:37
  mean,
• 2:37
  I
• 2:37
  shifted
• 2:38
  almost
• 2:39
  all
• 2:39
  of
• 2:39
  my
• 2:39
  drugstore
• 2:40
  beauty
• 2:40
  purchases
• 2:41
  to
• 2:41
  Walmart
• 2:43
  when
• 2:43
  I
• 2:43
  joined
• 2:43
  Walmart.
• 2:44
  Plus,
• 2:44
  I
• 2:44
  think
• 2:45
  the
• 2:45
  other,
• 2:45
  like,
• 2:46
  key
• 2:46
  thing
• 2:46
  is,
• 2:47
  you
• 2:47
  know,
• 2:48
  Target.
• 2:48
  I
• 2:48
  used
• 2:49
  to
• 2:49
  work
• 2:49
  on
• 2:49
  the
• 2:49
  beauty
• 2:49
  concierge
• 2:50
  program
• 2:50
  at
• 2:50
  Target,
• 2:51
  which
• 2:51
  put
• 2:51
  those,
• 2:52
  those
• 2:52
  concierge
• 2:54
  and
• 2:54
  beauty
• 2:54
  bars
• 2:55
  inside
• 2:56
  the
• 2:57
  drug
• 2:57
  area
• 2:58
  to
• 2:58
  like
• 2:58
  the
• 2:59
  drugstore
• 2:59
  makeup
• 3:00
  area.
• 3:01
  And
• 3:01
  you're
• 3:01
  100%
• 3:02
  right.
• 3:02
  Like,
• 3:02
  there
• 3:03
  are
• 3:03
  people
• 3:03
  in
• 3:03
  the
• 3:03
  Ulta
• 3:04
  aisles,
• 3:04
  but
• 3:04
  those
• 3:05
  people
• 3:05
  are
• 3:05
  specific
• 3:06
  to
• 3:06
  the
• 3:06
  Ulta
• 3:06
  brands
• 3:07
  that
• 3:07
  are
• 3:07
  within
• 3:07
  Target.
• 3:08
  You
• 3:08
  don't,
• 3:08
  you
• 3:09
  lost
• 3:09
  that,
• 3:10
  that
• 3:10
  guidance.
• 3:11
  And
• 3:11
  really
• 3:11
  the
• 3:11
  people
• 3:11
  that
• 3:12
  would
• 3:12
  sit
• 3:12
  there
• 3:12
  and
• 3:12
  help
• 3:13
  you
• 3:13
  at
• 3:13
  Target
• 3:13
  figure
• 3:14
  out
• 3:14
  like,
• 3:14
  okay,
• 3:15
  I
• 3:15
  want
• 3:15
  to
• 3:15
  dupe
• 3:16
  for
• 3:16
  Dior
• 3:17
  lip
• 3:17
  oil,
• 3:18
  which
• 3:18
  one
• 3:18
  is
• 3:18
  the
• 3:18
  best
• 3:19
  one
• 3:19
  here?
• 3:19
  Like,
• 3:19
  you
• 3:19
  could
• 3:19
  go
• 3:20
  into
• 3:20
  a
• 3:20
  beauty
• 3:20
  advisor
• 3:21
  Target
• 3:21
  in
• 3:21
  the
• 3:21
  past
• 3:22
  and
• 3:22
  you,
• 3:22
  they
• 3:22
  would
• 3:22
  help
• 3:23
  you
• 3:23
  find
• 3:23
  that.
• 3:24
  And
• 3:24
  I
• 3:24
  think
• 3:24
  that's
• 3:24
  where
• 3:25
  Walmart's
• 3:25
  going
• 3:25
  to
• 3:25
  steal
• 3:26
  away
• 3:26
  these
• 3:27
  people.
• 3:27
  Where
• 3:28
  you're
• 3:28
  going
• 3:28
  to
• 3:28
  go,
• 3:28
  like,
• 3:29
  you're
• 3:29
  going
• 3:30
  in
• 3:30
  there,
• 3:30
  you're
• 3:30
  in
• 3:31
  this,
• 3:31
  like,
• 3:31
  sectioned
• 3:32
  off
• 3:32
  area
• 3:32
  of
• 3:33
  beauty,
• 3:33
  which
• 3:33
  is
• 3:33
  another
• 3:34
  interesting
• 3:34
  thing
• 3:35
  that
• 3:35
  I'll
• 3:35
  touch
• 3:35
  on
• 3:35
  here
• 3:35
  in
• 3:35
  a
• 3:36
  second.
• 3:36
  But
• 3:36
  you
• 3:37
  get
• 3:37
  to
• 3:37
  have
• 3:37
  these
• 3:38
  rich
• 3:38
  brand
• 3:39
  experiences.
• 3:39
  You
• 3:40
  were
• 3:40
  even
• 3:40
  saying
• 3:40
  we
• 3:40
  were
• 3:41
  walking
• 3:41
  through
• 3:41
  the
• 3:41
  Toronto
• 3:41
  one,
• 3:42
  like,
• 3:42
  brands
• 3:42
  will
• 3:42
  pay
• 3:43
  to
• 3:44
  show
• 3:44
  up
• 3:45
  in
• 3:45
  these
• 3:45
  spaces
• 3:46
  in
• 3:46
  a
• 3:46
  different
• 3:46
  way
• 3:47
  to
• 3:47
  educate
• 3:48
  the,
• 3:48
  the
• 3:48
  beauty
• 3:49
  bar
• 3:50
  consultants
• 3:50
  so
• 3:51
  that
• 3:51
  they
• 3:51
  will
• 3:51
  be
• 3:51
  able
• 3:52
  to
• 3:52
  start
• 3:52
  to
• 3:52
  answer
• 3:53
  and
• 3:53
  enrich
• 3:53
  those
• 3:54
  experiences
• 3:55
  both
• 3:55
  in
• 3:55
  the
• 3:55
  store
• 3:56
  and
• 3:56
  online
• 3:57
  when
• 3:57
  I'm
• 3:57
  ordering
• 3:58
  from
• 3:58
  Walmart.
• 3:58
  Plus,
• 3:59
  if
• 3:59
  I'm
• 3:59
  not,
• 4:00
  you
• 4:00
  know,
• 4:00
  going
• 4:01
  in
• 4:01
  a
• 4:01
  store
• 4:01
  to
• 4:02
  experience
• 4:02
  these
• 4:02
  beauty
• 4:02
  bars.
• 4:03
  And
• 4:03
  I,
• 4:03
  I
• 4:03
  absolutely
• 4:04
  love
• 4:04
  that.
• 4:05
  The,
• 4:06
  the
• 4:06
  last
• 4:06
  part
• 4:07
  is,
• 4:07
  you
• 4:07
  know,
• 4:08
  the
• 4:08
  biggest
• 4:09
  change
• 4:09
  that
• 4:09
  I
• 4:10
  noticed,
• 4:10
  whether
• 4:10
  it
• 4:10
  was
• 4:10
  in
• 4:11
  the
• 4:11
  Palm
• 4:11
  Springs
• 4:11
  Target
• 4:12
  or,
• 4:12
  sorry,
• 4:12
  the
• 4:12
  Palm
• 4:12
  Springs
• 4:13
  Walmart
• 4:13
  that
• 4:13
  I
• 4:13
  went
• 4:13
  to
• 4:14
  or
• 4:14
  the,
• 4:14
  the
• 4:15
  Walmart
• 4:15
  Toronto
• 4:16
  store
• 4:16
  that
• 4:16
  we
• 4:17
  were
• 4:17
  in
• 4:17
  last.
• 4:17
  Week,
• 4:18
  is
• 4:18
  that
• 4:18
  Mississauga
• 4:19
  technically
• 4:19
  and
• 4:20
  Mississauga
• 4:21
  just
• 4:21
  outside
• 4:21
  of
• 4:21
  Toronto.
• 4:22
  That's
• 4:22
  a
• 4:22
  big
• 4:22
  difference
• 4:23
  from
• 4:23
  those
• 4:23
  Canadian,
• 4:24
  Canadian
• 4:24
  Omni
• 4:25
  Talk
• 4:25
  fans
• 4:25
  out
• 4:25
  there.
• 4:25
  Yes,
• 4:26
  that's
• 4:26
  true.
• 4:27
  The
• 4:27
  Mississauga
• 4:28
  store.
• 4:28
  So
• 4:29
  anyway,
• 4:29
  they're,
• 4:30
  they're
• 4:30
  quarantined
• 4:31
  off.
• 4:31
  Right.
• 4:31
  Beauty
• 4:32
  is
• 4:32
  also
• 4:32
  a
• 4:32
  very
• 4:32
  high
• 4:33
  theft
• 4:33
  area.
• 4:34
  And
• 4:34
  so
• 4:34
  what
• 4:34
  I
• 4:34
  love
• 4:35
  about
• 4:35
  this
• 4:35
  is
• 4:35
  it
• 4:36
  takes,
• 4:36
  they
• 4:36
  like
• 4:37
  are
• 4:37
  making
• 4:37
  lemonade
• 4:38
  out
• 4:38
  of
• 4:38
  lemons
• 4:38
  here
• 4:39
  instead
• 4:39
  of
• 4:40
  making
• 4:40
  this
• 4:40
  like
• 4:40
  a
• 4:41
  crappy
• 4:41
  experience
• 4:42
  where,
• 4:42
  you
• 4:43
  know,
• 4:43
  you
• 4:43
  gotta
• 4:44
  wait
• 4:44
  for
• 4:44
  somebody
• 4:44
  to
• 4:44
  come
• 4:45
  in.
• 4:45
  They're
• 4:45
  like
• 4:45
  using
• 4:46
  this
• 4:46
  to
• 4:46
  their
• 4:46
  advantage
• 4:47
  at
• 4:47
  Walmart,
• 4:47
  which
• 4:47
  I
• 4:47
  think
• 4:48
  is
• 4:48
  another
• 4:48
  just
• 4:49
  such
• 4:49
  a
• 4:49
  smart
• 4:49
  thing
• 4:50
  to
• 4:50
  do.
• 4:50
  Make
• 4:50
  this
• 4:51
  a
• 4:51
  special
• 4:51
  area,
• 4:52
  make
• 4:52
  it
• 4:52
  a
• 4:52
  beauty
• 4:53
  bar.
• 4:53
  Not,
• 4:54
  not
• 4:54
  an
• 4:54
  area
• 4:55
  where
• 4:55
  you
• 4:55
  have
• 4:55
  a
• 4:55
  separate
• 4:56
  register
• 4:56
  and
• 4:57
  the
• 4:57
  brands
• 4:57
  are
• 4:57
  showing
• 4:57
  up.
• 4:57
  It's
• 4:58
  like,
• 4:58
  no,
• 4:58
  let's
• 4:58
  make
• 4:58
  an
• 4:59
  experience
• 4:59
  out
• 4:59
  of
• 4:59
  this
• 5:00
  and
• 5:00
  see
• 5:00
  instead
• 5:00
  of
• 5:00
  making
• 5:01
  it
• 5:01
  this
• 5:01
  just
• 5:02
  like
• 5:03
  extra
• 5:03
  area
• 5:03
  that
• 5:04
  I
• 5:04
  have
• 5:04
  to
• 5:04
  shop
• 5:04
  in
• 5:05
  or
• 5:05
  like
• 5:05
  making
• 5:05
  me
• 5:05
  feel
• 5:06
  weird
• 5:06
  because
• 5:07
  I'm
• 5:07
  going
• 5:08
  into
• 5:08
  this
• 5:09
  other
• 5:09
  area.
• 5:09
  It's
• 5:09
  like
• 5:09
  let's
• 5:10
  department
• 5:11
  stories
• 5:11
  this
• 5:11
  where
• 5:12
  it's
• 5:12
  like,
• 5:12
  this
• 5:12
  is
• 5:12
  cool.
• 5:13
  This
• 5:13
  is
• 5:13
  a
• 5:13
  boutique.
• 5:14
  You
• 5:14
  get
• 5:14
  to
• 5:14
  have
• 5:14
  the
• 5:14
  knowledge
• 5:15
  and
• 5:15
  you
• 5:15
  get.
• 5:15
  They're
• 5:15
  bringing
• 5:16
  all
• 5:16
  the
• 5:16
  expertise
• 5:16
  in
• 5:17
  this
• 5:17
  space
• 5:17
  with
• 5:17
  you
• 5:18
  so
• 5:18
  that
• 5:18
  you
• 5:18
  have
• 5:18
  this
• 5:19
  amazing
• 5:19
  beauty
• 5:19
  experience
• 5:20
  at
• 5:20
  Walmart.
• 5:20
  And
• 5:21
  I,
• 5:21
  I'm
• 5:22
  thrilled.
• 5:22
  I
• 5:22
  think
• 5:23
  it's
• 5:23
  such
• 5:23
  a
• 5:23
  great
• 5:23
  move.
• 5:25
  Yeah,
• 5:25
  it's
• 5:25
  a
• 5:25
  great
• 5:25
  point.
• 5:25
  Like,
• 5:26
  it's
• 5:26
  a
• 5:26
  new
• 5:26
  wrinkle
• 5:27
  on
• 5:27
  the
• 5:27
  controlled
• 5:28
  entry
• 5:28
  and
• 5:28
  exit
• 5:29
  concept
• 5:29
  that
• 5:29
  we've
• 5:29
  talked
• 5:29
  about
• 5:30
  before.
• 5:30
  I
• 5:30
  don't
• 5:30
  know
• 5:31
  if
• 5:31
  they're
• 5:31
  going
• 5:31
  to
• 5:31
  be
• 5:31
  doing
• 5:31
  that
• 5:31
  in
• 5:31
  the
• 5:31
  beau.
• 5:32
  Our
• 5:32
  tests
• 5:33
  that,
• 5:33
  that
• 5:33
  they're
• 5:33
  talking
• 5:34
  about
• 5:34
  here,
• 5:34
  but
• 5:34
  we've
• 5:34
  definitely
• 5:35
  seen,
• 5:35
  you
• 5:35
  know,
• 5:35
  iterations
• 5:36
  of
• 5:36
  that
• 5:36
  through
• 5:37
  our
• 5:37
  travels
• 5:37
  recently.
• 5:38
  So,
• 5:38
  yeah,
• 5:38
  it's,
• 5:38
  it's
• 5:39
  an
• 5:39
  interesting
• 5:39
  new
• 5:39
  rickle.
• 5:40
  It's,
• 5:40
  it's
• 5:40
  a
• 5:40
  smart
• 5:41
  thing
• 5:41
  you
• 5:41
  brought
• 5:41
  up.