skinny.

Latest / Omni Talk Retail

Walmart To Test Beauty Bars In 40 Stores

Walmart is testing a new beauty bar concept at 40 stores as part of its spring sale event, and Chris and Anne dive deep into what it means for the retailer's future (00:04). Chris highlights how this test differs from Target’s Ulta partnership and lets Walmart fully own its beauty experience (01:45), while Anne shares insights from her past at Target and her shift to buying drugstore beauty via Walmart Plus (02:50). They both discuss how beauty bars create immersive, high-touch customer experiences while tackling in-store theft through controlled environments (04:00). Bonus: behind-the-scenes…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.