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The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361
What if your ads aren’t failing because of your copy…but because of your landing page?
In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.
Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages.
They dive into:
> Why 52% of B2B PPC ads still link to homepages and how to fix it fast
> How to create high-converting, channel-specific landing pages…
The skinny
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