Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices
Ghost stores, fake shops and what they mean for real independent retailers
"It's with a heavy heart that we share this message with you." A little boutique closing its doors after years of love and care, one final sale, the owners off to enjoy being grandparents. Except the shop never existed."
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
I started this episode pulling on one thread — a closing down sale that didn't add up — and ended up somewhere I wasn't expecting. The photo of the owners had the smooth, too-perfect look of an AI image. The listing named a local town, but the shipping notes said the orders ship from a warehouse…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.