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Negotiate Like the FBI: Matthias Bullmahn for Founders

Crisis negotiation expert Matthias Bullmahn — a former Accenture executive and storytelling coach — brings FBI-trained sales psychology into the startup world, showing founders how to persuade investors and clients. With Jörn “Joe” Menninger.

Full article, links, and sources:

Read the full episode notes on Startuprad.io

Why this episode matters: Negotiation is where valuations, term sheets, and deals are won. Matthias's playbook is directly useful to any founder raising capital or closing enterprise.

In this episode, we cover:

What FBI-trained negotiation teaches founders

Sales psychology…

The skinny

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