Latest / The Sales Hunter Podcast
How to Build Sales Relationships in 2025
The time to invest in relationships is now. Jessica Robertson, the CRO of Orbb, shares her perspective on the future of sales strategies in 2025, where accessing the right leads and decision-makers is a growing challenge. As traditional playbooks become obsolete, Jess underscores the need for businesses to deeply understand their Ideal Customer Profile (ICP) and adapt to the evolving landscape by prioritizing buyer intent and leveraging trusted connections. Jess draws attention to the critical role that investors, advisors, and company alumni play in mapping out these invaluable connections…
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