239. Short Form Content May Be Killing Your Sales (New Discovery)
In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead…
The skinny
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